Monthly Archives: July 2017

The A-to-Z of Backlinks for SEO in 2017

SEO Backlinks

Backlinks are among the most important tools you’ll ever use to optimize your web presence.
Scratch that.

Backlinks are the most important tool you’ll ever use to optimize your web presence. On the other hand, backlink and backlinking are words that Microsoft Word doesn’t recognize yet. When you type the words out, it draws that wavy red line under them to tell you these words don’t exist in its dictionary.

The same can be said about most people starting out their businesses online. When they hear the word for the first time, they make up all sorts of definitions for it themselves.

So, we’ll begin with definitions and then give you all the crucial information you need to understand backlinks and what makes them so important. Once you’ve carefully read this article, you’ll be able to start working on your backlinking strategy with confidence.

Defining Backlinks

To define the term, we looked it up in multiple variations on trusted online dictionaries, only to find most of them didn’t recognize the word either (You disappoint us, Merriam-Webster and Cambridge).

Don’t lose hope, though. Oxford dictionary defines the word backlink as follows:

“An incoming hyperlink from one web page to another website.”
Wikipedia also has a definition on its dedicated page for the word. It says:
“A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.”

In simplest of words, a backlink “is any incoming link to a website from any other website,” which is how Technopedia defines it.

That should settle it. The term is fairly easy to understand: a website is referred on another website with a hyperlink so the reader can go to the linked page.

An even simpler way to recall what backlinks mean is to just remember these are links that lead back to your page.

Understanding SEO

Now, to understand why backlinks are so important, you need to know why the technique was ever needed. SEO, which stands for search engine optimization, is the mix of strategies and activities that you adopt to rank higher on SERPs, or search engine results pages.

Ranking on top of the search results for important phrases and words people use for searches (keywords) on search engines – such as Google, Yahoo, or Baidu – is the ultimate purpose of SEO. The higher your website ranks the more visitors you can expect and the more visitors you get the higher number of them may convert and purchase your product or service (Note: there are a number of other factors that are important in converting a visitor).

That’s how the search economy works. Users look up keywords on a search engine, the search engine gives them a list of suggestions, and most users click on one of the three top suggestions.

The Hotel Metaphor

Consider this metaphor. When your flight lands in a new city, you ask the information desk at the airport to book you a hotel. They start giving you names without missing a beat. The first quality they tell you about the names they pick is these are quite close to the airport. You thank the desk attendant for their expert advice, take a list of a handful of names and addresses, and take a taxi to the first address.

Now, when you reach the hotel, you find it’s rather shabby. You don’t like what you see. So, you take a taxi and go to the second address on the list. It looks like a better place and you book a room for the night.

While you definitely understood the first part of the metaphor, the other bit can also be explained easily. You see, when a user visits the search engine suggestion on the very top, they might not like it for a number of reasons (It could have spelling mistakes, which would simply put off any decent user of the language. It could have a repulsive design. Et cetera). So, you hit the back button on your browser and then visit the second suggestion on the SERP list.

The Need for SEO

The Need of SEO

This is where the necessity for good SEO comes from. Once more and more users refuse to stay on that top suggestion for long, the search engine stops putting it on top, since its users don’t appear to like the result.

As these changes may occur time and again, there’s a constant need for all websites competing on that keyword to work on improving their visitors’ experience.

That’s what SEO is. A combination of all tactics you use to make your website rank higher on SERPs, which is to say you do what it takes to establish it as an authority and the search engine’s top choice for that keyword.

As you can see in the image above, SEO is complex and consists of a number of pertinent activities.

Back to Backlinks

Backlinking is one of the activities that you need to master if you’re ever going to survive your search competition and get to the top of your target keywords’ SERPs.

If you called backlinks the backbone of SEO, we wouldn’t really mind it. Why?

Well, because backlinks are a very important factor that search engines use for determining which of the search results are more relevant than others and should be suggested over their competition.

Let’s show you exactly how important backlinks are when it comes to getting high rankings in search results.

In a recent study of a million websites, Backlinko found backlinks are the strongest indicator of a website getting higher rank in Google’s SERPs (Note: Google currently holds around 80% of the global web search market).

Referring Backlinks

 

 

As the image above shows, higher number of backlinks leads to higher Google ranks for your website.

In a Q/A session in March last year, Andrey Lipattsev, part of Google’s Search Quality team, explicitly said number of backlinks is the biggest factor for Google’s ranking algorithm after your website’s content.

Why are backlinks so important? It’s quite simple once you get to think about it. Backlinks are referrals other websites are giving toward your website. These websites are smart enough to suggest other web pages only when the content there is good for their readers. If they point their readers to poor, useless content, they’ll lose their audience (and their own rank). So, just as search engine users’ number of visits to a website tells the search engine the website must be ranked higher, other websites linking to it also tells the search engine the content there must be good and so the website should be ranked higher.

What You Should Do Now

With what you now know about backlinks, you understand they are extremely important to succeed in search results. Here’s what you should do now:

  1. Write to us in the comments section if you have any questions about backlinks.
  2. Start working on your backlinking strategy today.
  3. Share this article with your friends.

5 Reasons Why Hiring a White Label SEO Company is Good for Your Business

Learn Why a White Label SEO Reseller Program Is Necessary in Today’s Fast-Moving Marketplace

White Label SEO Reseller Program

 

Although relatively new to the world of online marketing, the popularity of white label SEO services has grown exponentially in the last few years.

According to a recent survey around 59% of small to medium-sized firms had engaged white label SEO reseller services in 2015, a percentage which grew to 68% in 2016.

This dependence of businesses on white label companies is not really a surprise when you think about it. You can outsource your SEO services and sell them as your own.

The costs are cheaper too. This is especially true when you consider that some of the very best SEO resellers are located outside the US, for instance in Canada. You get expert readymade solutions and services at a much more reasonable price compared to service providers in the US.

As a digital marketer, you have to understand that SEO has become the backbone of online marketing today. If this is an area where you lack, the chances of you not being able to establish yourself in the market are very real.

You could try building expertise yourself, which is not impossible by any means, but it would cost you in terms of time and resources as well. Then there is always the chance that your risk might not pay-off. Your best bet would to work with a reputable white label SEO company instead.

Still not convinced that this the way to go? Here are 5 reasons that should help make up your mind:

1. Expert SEO Services at Lower Cost

Most white label SEO companies, or at least the ones with some repute, are experts. They are not in the business of selling SEO tools, services, or APIs that are a work-in-progress or yet to be tested. Their calling card is proven, result-oriented, industry-tested solutions.

As a digital agency, what this means is that you can enjoy the results of working with an experienced, high-performing team but skip most of the hard work and costs that go into developing and maintaining it.

On top of that, using an SEO reseller gives you access to a resource pool of people having that you lack. They are masters of their craft and have the resources that you don’t. From analytical tools to tracking software or even performing SEO audits, you can expect a good white label company to have your back every step of the way. And since they are working on multiple projects at the same time, they can offer solutions at a much lower price than what it would cost you to do yourself.

Internet Marketing Services

SEO is constantly evolving as search engine algorithms change with the times. Marketing trends and technologies change too. If you don’t stay abreast, you can be left behind in no time. SEO specialists stay up-to-date on what’s what and keep adapting to ensure that their services are up to your expectations.

2. Opens up New Markets and Areas of Expertise for Your Agency

The biggest cause of concern for an agency is facing a situation where you have to turn business away. There is also the possibility that there are new avenues of business available to you that you can’t avail.

Now, the primary reason this happens is because you don’t have the capability or the products needed to tap into that market. Every day that you miss out you fall a step behind your competitors.

By partnering with a white label SEO service, you can open new business avenues for yourself and expand your reach. You can attract a different type of clientele and make a name for yourself in a market which you didn’t think was possible before.

No one knows that you are using services of a reseller since you brand them as your own. You are using their expertise to build your brand. Your agency’s stock is bound to grow.

You have to remember that like any other business, online marketing is as much about building your brand as it is about anything else. A positive word of mouth can go a long way in establishing this brand. As your range of expertise increases, you are bound to attract new customers and enhance your brand name as a result.

Search Engine Optimization

3. Leverage Your Existing Clientele by Adding Value to Your Services

Carrying on from the last point, another reason where you have to give up business is where an existing client asks for a service that you can’t provide. Nothing can be more annoying than having a client but not being able to satisfy it.

What will the client do? It’s not like they’ll stop needing the service since you don’t provide it.

No, they will turn to someone else. The fact is, and this is irrespective of your track record and relationship with your client, your client could very well move all of their business to this new agency as well.

It’s basic business psychology on their end. Why have two different agencies on the books? Why deal with two separate sets of staff when they can do with one?

Plus the cost of using one agency for complete end-to-end solutions is always going to be lower than having two perform the same tasks. You could be the very best in content marketing, but if you don’t offer SEO services as well, you risk losing out.

There is no reason for this to happen. Engage with a professional white label company and make SEO a part of your service offerings. Your customers are going to appreciate the fact that you realized your shortcomings and are making an effort to address their needs. Most of them are going to stick by you just for the effort. You build a strong brand loyalty and are much better off for it.

4. Positive Impact on Your Agency’s Bottom Line

Ask yourself this question – what do you want from your business?

9 times out of 10, it’s about the bottom line. Personal growth and brand recognition are fine answers, but without a favorable bottom line, it means nothing.

Outsourcing SEO to a white label reseller is bound to improve profits. Whether it is by allowing you to engage new clients, or garner more business from existing clients, or even taking advantage of the economies of scale that a white label SEO firm provides, you can expect your bottom line to show an upward trend over time.
SEO Reseller

Think about it for a second. Engaging with a white label SEO reseller is always going to be more economical than trying to do it yourself. They work on multiple projects simultaneously and have no marketing costs, so they can offer you superior value for money. And since you already know the costs involved, you can plan accordingly.

It’s a win-win situation no matter how you look at it. As your company continues to grow, as it continues to challenge itself, your bottom line is sure to reflect this.

Remember, since you’re working with experts, you aren’t compromising on the quality of your work either. Additionally, if you decide to go with a reseller from Canada, the favorable exchange rate makes it all the more profitable for you.

5. You Can Give Business Development Your Undivided Attention

SEO is a technical field that requires a great deal of understanding and work to master. It’s always better to find a reseller you trust and outsource your work to them. This removes a huge chunk of workload off of your shoulders.

You get experts onboard who are responsible for their own work and avoid the unwanted headache of looking after something that would otherwise need a lot of attention.

Instead, focus on other aspects of your business that interest you. Say, content marketing is your strength, stick to it and excel in it. It’s always better to hone one expertise than trying to wear a lot of different hats at the same time. You will be offering SEO services too, but it’s not your forte. It’s a value added service.

If everything works out for you, SEO could even turn into a major revenue earner down the line. You can continue to market it, focus on business development, growing your business, growing your brand. Since you’re range of service offering is now more expansive, you will be able to attract more clients.

At SEOresellersCanada.com, we have a team of experts who know the ins and outs of SEO  like  the back of their hands. From keyword research, on-page and off-page optimization to analytics,  we can take care of everything. Located in Canada, we offer affordable white label services that you can market and sell under your own brand. We are not competitors in your market so all of our expertise is for your benefit. Call us Toll Free on 1-877-292-7467 or contact us and let us convince you why we are the right white label SEO company for the job.

Why SEO sells itself

Search engine optimisation (SEO) is a process to improve the visibility and search engine rank of a website. The results are evident in the form of increased traffic on the website.

Did you feel overwhelmed after reading that sentence? It seems like a lot of words and processes have been packed together.

In order to clarify, let’s unpack these words and elaborate them.

Search Engine Optimization

 

What is SEO?

SEO is the act of improving and innovating web pages so they appear higher in search engine queries. It is a set of rules that websites and web pages follow to optimise their search engine rankings. Moreover, there is no payment involved.

It is a term that will emerge in conversations very often in the world of digital marketing. This is because good SEO leads to ranking highly in search engine results. It is a known fact that the higher you are ranked in search listings on search drives, the more visitors you will have browsing your website or web page.

According to a statistic by Search Engine Journal, 75% of users never go beyond the first page of results when they type in their query. Therefore, it is essential that you rank among the top results on search engines.

SEO Company

A good SEO will ensure that traffic to your website grows consistently and steadily.

With the help of SEO, professionals are essentially optimising the communication between the website and the search engine. The better the search engine’s algorithm recognises and understands your website, the more likely you are to appear at higher rankings during search results.

How does an SEO work?

SEO understands and works according to the workings of search engines.

In order for your page to appear at the top of a search engine, you need to take certain factors intoaccount. One such aspect that you need to be wary of is that the words you use must match the words typed in by the user in his/her search. Another key concern is that the content (including images and videos) that appears has to be germane and relevant.

Content Marketing Services

How to Optimize Images

The presence of a website or a web page in search results is dependent on both these factors. It will be difficult to match a word you have used with the one the user uses, if a multitude of other web pages have also used it. In a case like that, if your website is one of those that are ranked highly, it will be the one that is most relevant.

SEO is not a stagnant process but a comprehensive framework with a plethora of processes. The entire action comprises of two main stages:

  • On-site SEO:These are the techniques that you can use and apply to your site to make your page search engine.These are factors that are within your control. It comprises of simple techniques such as unique page titles, permanent link structure, internal links, page speed, key word density, page links and content that increase the search engine visibility of your website or web page.
  • Off- site SEO: These are methods to promote your website or blog so that it can rank better in search results. This is generally known as link building or website promotion and is dependent on users’ perception of your page’s popularity and credibility. In essence, search engines are trying to find the most significant pages on the web and show those first when a user enters a search query.

Two factors that ensure the position and appearance of a web page in search results at a higher rank are the site’s popularity and the number of incoming links. The fame of your page or site can be scrutinised by how well it does on social media and how often it is visited.

The incoming links – how many other pages have linked your page to theirs so that users who browse those end up browsing yours as well – is dependent on a few other factors.

Other reputable Internet sites will only vouch for your page if you have built that trust, relevance and authority. These links can greatly affect your ranking position: an impact will be positive if the link sare coming from credible, reliable and well-known sites and negative if they are coming from links that are paid or from article directories.

SEO Services in Canada

 

The significance of SEO

You might be producing high quality content but it may remain hidden and invisible, waiting to be unlocked. That is where SEO becomes crucial.

Millions of users are searching for answers to their questions. Millions of them are in search of solutions to their issues each day. A comprehensive SEO approach can drive more traffic to your website or web page and assist you in gaining more customers, building a stronger clientele base, increasing your sales and help you achieve and surpass your business purposes and goals.

Google Local Listing Optimization

  • According to a study, marketers see SEO as an extremely effective tool to employ. At least 82% of a study group stated that the effectiveness of SEO was increasing dramatically. Another42% of the same group remarked that the effectiveness of SEO was highly important and was consistently on the rise. This means that more and more businesses are relying on SEO to help users find them.

This stance gets buttressed by the claim that there is a high probability that a majority of search engine users will click on one of the top five suggestions that appear on the search results page. In order
to capitalise on this opportunity
and gain visitors to your website or more customers to your online store, you need to be in those top five suggestions and position.

According to MOZ, a study from Slingshot SEO for a particular search engine revealed that 18.2% of people clicking on links suggested by a search engine go to the one that occupies the first position, around 10.1% of them click on to the one suggested in the second position and at least 7.2% of them click on to the one that shows as their third search result.

  • SEO becomes even more vital for businesses that are highly competitive. This optimisation tool ensures that your web page is more conspicuous, accessible and visible so as to attract more users.

Businesses that ensure that their name and title makes use of a strong keyword are more likely to rank higher in search results. The slots can be higher by 1.5 numbers than those ventures that make no use of keywords in their business names.

  • SEO is also a great way to increase the quality of your website. This is because in order to become easily and more approachable, you will end up designing a site or page that is user- friendly, faster and easier to navigate.

SEO is an investment and forms an essential part of your marketing mix. While working out your marketing techniques and the allocation of your marketing budget, it is important that you realise that your profits outgrow your costs. Spending money on SEO will increase your sales without increasing your marketing costs exponentially, thereby resulting in rising and steady profits over time. If a SEO company is expensive and costly, but ensures that you reach your financial goals and growth targets in a shorter amount of time and at a much higher price, you can hardly say that heavy costs were incurred during the process.

SEO sells itself because it is one of the most fundamental bricks of any business today. An online presence for most businesses is vital and for that presence to be visible and felt, it needs to be effective. SEO serves as a tool that can ensure your business and/or web page remains relevant and conspicuous on search engines. It makes sure that you remain easily accessible and continue to attract traffic, which will bring in more customers and clients and subsequently increase your sales and profits.

W3C errors and why they’re ruining your SEO

Does the title seem a little overwhelming?

Let’s clarify and elucidate the terms and what they mean for your search engine ranking.

The World Wide Web Consortium (W3C /WWW/W3) is an international community where the public works with around 500 member organisations of the consortium and a full-time staff to chalk out the standards of Web. Web is defined as a space where resources or items of information are identified by a string of characters known as Uniform Resource Identifiers (URI). W3C works on developing open standards so as to make sure that all content can be displayed across all arenas all the time.

One of the most remarkable, relevant and useful tools of the W3C is ‘Markup Validation Service’ that checks the validity of Web content in HTML, XHTML, SMIL, MathML and others. This tool checks errors from codes, removes them and validates Web content. This ensures that all the pages of a website are in accordance with Web standards.

Why W3C errors should be eliminated

Markup Validation Service validates codes and conforms pages and documents to Web standards. This is highly significant for a variety of reasons.

  • Keeping W3C errors in check will ensure that your website is functional across different browsers and different operating systems.
  • Apart from browser compatibility, W3C compliant documentscan be easily and swiftly converted into other types of documents with different formats.
  • Not only is data and information that conforms to W3C standards viewable across multiple browsers but data that is written in old standards is also viewable and editable in new browsers.
  • W3C errors need to be removed so as to ensure that all and any major issues that could be created with regards to styling from a web design viewpoint are avoided.
  • This point can be enunciated further to reveal that W3C errorsif removed and eliminated can create documents that are Consortium standards-compliant and have standard coding. This means that developers anywhere can easily comprehend the coding and work further on material that had been documented by other people.
  • Avoiding W3C errors will increase traffic to your website. Since the loading time for your page will become faster, more visitors will be attractive to your page. Additionally people who had browsed your page or site previously will make repeated visits.
  • Clean codes will also enhance your SEO visibility and ranking. This is a point that has become highly debatable and controversial in the SEO Let’s focus more on how this works.

W3C errors and what they mean in the world of SEO

The issue of W3C errors and validation and what they mean in the world of SEO is a topic that requires more focus. Before we elaborate on the workings of the system and highlight its effects, you must bear in mind that on a wider practical realm, W3C errors will pose problems and negatively affect your SEO visibility and ranking.

Opponents of negative effects of W3C errors on SEO state that browsers manage just fine with broken and imperfect codes. Hence there is no effect of errors in codes on SEO. Moreover since many multimillion sites like Twitter and Amazon do not validate codes and focus more on content, the debate on doing away with W3C errors for its consequences on SEO suffers.

While these views and a handful of other search engines believe that rewarding you for a valid W3C code seems like a futile activity, many SEOs have observed that the advantages accrued from having a valid code are worthwhile and immense. The most prominent among these being that search engines can understand exactly what your page is trying to state, without being baffled or perplexed. This will inevitably lead to more traffic on your site and page and result in greater revenue.

Moreover, the type and number of errors matter a great deal. While SEOs more or less agree to the fact that W3C validation does matter when it comes to SEO, they emphasise that this is only for those W3C errors that cause poor rendering.

A case in point

The fact that W3C errors need to be removed for better SEO rankings is further buttressed by the MarketingLand’s 2016 research that indicated that many smartphone search results were unusable. Out of the total sample of sites tested, 66% of them gained a zero out of 100% on the W3C’s mobileOK test – a test that is used to gauge the possible usability of sites on mobile devices.

If you are putting up content on the Web today, it would be a great idea to utilise all platforms. Your burgeoning business will flourish dramatically if your content does well on mobile devices and other gadgets like tablets. To put up documents and information up without ensuring the best and most friendly user experience will harm your search engine rankings. Hence mobile user experience is crucial – as evidenced by recent research – when it comes to SEO and SERP visibility and ranking.

Since mobile SEO exists and is becoming an increasingly popular and significant phenomenon, W3C’s announcement of new standards that will make mobile Web browsing easier and faster becomes more relevant against this backdrop. The W3C has released a mobile Web code checker to allow developers to rectify code errors for sites and pages to be viewed on a mobile. Given this development, the harm inflicted by W3C errors to SEO becomes even clearer.

Verdict: bolstering the stance

W3C errors can often lead to bad rendering of your site or page on various arenas, which in turn can create user experience and site speed issues. Subsequently, the performance of your site and page will suffer from search engine rankings point of view. This may not be a direct impact from a rankings perspective, but if your site has used the codes correctly and conformed to W3C standards, you can still see an increase in rankings because W3C gives great layouts that are optimised and also grants better coding techniques that make your page speed faster. In other words, W3C validity is not a prerequisite of ranking sites, but does lead to an indirect increase in rankings.

SEO Canonicalization — why it’s important

Search engine optimisation (SEO) is a process to improve the visibility and search engine rank of a website. The results are evident in the form of increased traffic on the website. Almost all search engines use SEO today.

But what happens if the link to your website displays the content that another website also displays? In simpler words, what happens when two URLs (Uniform Resource Locator) display the same content?

Duplicate Content Check

What is a canonical tag?

A canonical tag (an HTML link tag with attribute rel=canonical) is essentially the marker between duplicate content and preferred content. It specifies the source URL (the first and original page of content) of a given page to a search engine. It is, in essence, a method of informing search engines that a particular URL is actually the authentic and original source of the given content.

Canonical Tag Optimization

How does a canonical tag work?

Canonical tags are used to establish the fact that a particular page is the true source of content.

Canonical Tag

Let’s elucidate the concept:

http://www.yourarticle.com

https://www.yourarticle.com

http://yourarticle.com

phttp://yourarticle.com/index.php

http://yourarticle.com/index.php?refer=twitter

All of these URLs will lead you to the same page but to a search engine, each of these represents an exclusive page.

Canonical tags are used by search engines to sift through pages and retain original content on the original page. In this way the issue of duplicate and identical content can be addressed and the source URL can be given its due search engine ranking value.

Why do we need SEO canonicalization?

A dearth of canonical tags can cause a plethora of problems.

  • In the event of identical content, search engines will not know which pages to exclude and which to include in its search indices.
  • This means that search engines will also not know whether or not to link the content to one page or keep them separate.
  • The search engines will crawl (visit your website to track a process) various URLs with identical content and will skip/skim/fail to pick out your website’s crucial and extraordinary content. This would mean loss of unique content from your website.
  • From an SEO viewpoint, duplicate links to the original content splits up duplicate URLs and minimises the significance of link building. This means that production of vast amounts of similar content will jeopardise your search engine ranking value.
  • A low search engine ranking value will cause low flow of traffic to your website. This would inevitably decrease the popularity of your website and cause a decline in your revenue.
  • The search engine itself can, subsequently, become less germane and relevant.
  • Original URLs may not appear as original and an incorrect URL may display the authentic content as ‘the source.’

Canonicalization is the fundamental step to improving your website’s credibility and SEO ranking. It will give more authority to your page. Since canonicalization consolidates traffic metrics of different similar content pages into a single URL, your day-to-day website can be gauged, measured and tracked.

Canonicalization becomes more important for e-commerce websites that generate links based on several versions of a sole product.

How to set up a canonical tag?

1.Select a preferred URL.

2.Now add “rel=canonical” in the link element or the section of the preferred URL and all its variants:

3.Be sure to use only one canonical link specified in the, otherwise all of them will be dismissed. A faulty SEO plug-in could easily result in such a scenario.

4.Use 301 redirects for all URLs that are not canonical. This will direct traffic from other URLs to your preferred URL.

How to Setup a Canonical Tag

When should SEO employ canonical tags?

The choice of a proper canonical URL for every series of similar URLs improves the SEO of your website. The search engine will know which version is canonical and will, therefore, compute all the links towards all the different versions, as links to that sole authentic version.

The most common case of when to use canonical tags is when different URLs exist for the same content.

Another situation where the employment of these canonical tags is helpful is where several categories and tags result in the same content.

At times mobile and phone websites display similar content but through a different domain. In a situation like this, canonical tags can be useful.

The relevance of 301-redirect and canonical tags

While both of these phenomena act similarly, from an SEO standpoint, they are not interchangeable. Remember a 301-redirect takes the person browsing a website or web page to the canonical URL, while a rel=canonical tag does not do this.

Usually, only one of these should work. If your aim is to permanently consolidate and combine two pages and remove the duplicates, using a 301-redirect is advisable.

Moreover, if your site structure has altered, a 301-redirect would be a good option since it will also correct bookmarks. However, if you wish to keep both pages available to people browsing your site but only have one appear in search results, it would be smarter to use rel=canonical.

SEO Redirection

Remember, having search engines index all of your duplicate content affects the relevancy of their results, and inevitably affects the ranking of your page. This leads to other domino effects like reduction of traffic on your site and a decrease in your revenue.

However, it is also crucial to bear in mind that canonical tags will not instantly and automatically enhance the conspicuity and visibility of your website.

The results of using canonical tags will vary depending on how effectively you use them. They will also vary considering they are actually needed to be used. It will be helpful to evaluate if your website has duplicate content or multiple URLs pointing to the same content. If the answers to these are yes, then you should devise a strategy on how to implement these tags and on what pages.