Link building is still one of the ways to boost your search engine rankings and market your brand, website, product, or service to your niche. To succeed in link building, you have to look beyond quantity and focus on quality. You also have to look at link building as more than just an SEO task. When you link and get a link back, you are building relationships. These relationships ultimately help your website rank higher in the search engines, and even more importantly, they increase your brand mentions and lead potential clients to your door.
Effective link building is no doubt challenging and stressful especially because Google seems wishy-washy about which tactics are acceptable and which aren’t. Link building as a discipline has certainly evolved. You need to make sure that everything you do complies with Google’s best practices or you risk getting penalized.
Are links still important in 2016?
Yes, though ‘effective’ link building now takes on a more personalized approach. This means avoiding shortcuts, removing links from robots, and banishing links from poor websites. Penguin—the sophisticated algorithm Google released in 2012—put an end to websites link farms. It brought light to backlink profiles, too.
How do you build links in 2016 and beyond?
According to Google’s Webmaster Guildelines, the best way to compel other websites to create relevant and high-quality links to your site is to create relevant and unique content—content that people will actually like and want to naturally share. There are no two ways about it: high-quality is and will always be king. When you offer valuable information presented in an engaging manner, you can expect people to link your content because they find it useful, amusing, helpful, or entertaining.
Targeted link building is now more vital than ever in boosting search engine rank. To survive in this game, forget everything you thought you knew about link building and go back to basics. Never try to manipulate or spam the search engines. Keep in mind that effective link building is a long term affair. Your goal should be to generate profitable and sustainable organic traffic to your website.