Thinking if You Need a Website? What a Website Does for Your Business!

Our world is becoming increasingly digitized thanks to the compulsive use of the internet which has affected various domains and industries. If you own a business, and you want to reach a larger audience, then you simply can’t survive without having a digital presence. It is standard practice for a business to have its own Facebook page, Twitter han [...]

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In-depth Guide on Remarketing and How You Can Start Using It

  Remarketing is an ingenious concept that has become extremely popular when it comes to selling products. The idea is to serve ads to users who have previously visited a website to buy a product or service but didn’t follow through with a purchase. By merely checking out the product and brand, a user has demonstrated interest. Remarketing t [...]

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Here’s What You Should Know About Exact Match Domains

  Before October 2012, when Google rolled out its EMD update filter (webmasters were still dealing with the fallout of three consecutive Penguin update and Panda updates), websites would rank well on Google by merit of having exact match domains (EMDs). After Google’s update – which affected around 0.6% of all English-based search results - a [...]

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Types of Search and Why You Should Care About Search Queries

Back in the early 2000s, SEO was all about filling up your website with as many blog posts and cramming them up with keywords. Today, SEO is slightly more complicated. Search engines have evolved to accommodate human intent, which means you also have to understand what users mean when they type out search queries on Google. Billions of people make sea [...]

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Key Differences Between Google AdWords & SEO

There seems to be no end to the growing list of online buzzwords lately, which makes digital marketing even more challenging than before. The most popular terms in online marketing are undoubtedly SEO and Google AdWords. So, what’s the difference between these two? Google has long been an advocate of keeping their paid and organic search resu [...]

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