What is content marketing?
Content marketing is a strategic approach that aims to create and distribute valuable, consistent, and relevant content to attract and retain a target audience and influence customer action, which ultimately leads to profit. In essence, the purpose of content marketing is to:
> Attract and retain customers by consistently making and gathering valuable and relevant content
> Change and enhance consumer behavior
Content marketing is the art of communicating with prospects and customers without selling. It is a type of ‘non-interruption’ marketing. Hence, instead of directly pitching your services and products, you are providing information that can make your buyer more informed and capable of making smarter buying decisions. Your goal should be to provide valuable information while communicating subliminal messages that may ultimately lead to patronage and loyalty.
By making content marketing an integral and on-going part of your overall marketing strategy, you essentially create a stable marketing tool instead of constantly paying for ads.