Content Marketing

Traditional marketing methods have become much less effective in attracting users who skip or ignore ads. More users have become ‘blind’ to promotions; they no longer see paid banners, for example. This is why the most successful businesses today use content marketing. If you are new to this strategy, here’s everything you need to know.

What is content marketing?

Content marketing is a strategic approach that aims to create and distribute valuable, consistent, and relevant content to attract and retain a target audience and influence customer action, which ultimately leads to profit. In essence, the purpose of content marketing is to:

  1. Attract and retain customers by consistently making and gathering valuable and relevant content
  2. Change and enhance consumer behavior

Content marketing is the art of communicating with prospects and customers without selling. It is a type of ‘non-interruption’ marketing. Hence, instead of directly pitching your services and products, you are providing information that can make your buyer more informed and capable of making smarter buying decisions. Your goal should be to provide valuable information while communicating subliminal messages that may ultimately lead to patronage and loyalty.

By making content marketing an integral and on-going part of your overall marketing strategy, you essentially create a stable marketing tool instead of constantly paying for ads.

How can content marketing can increase your website’s domain authority?

Content marketing may be the key to increasing your domain authority, the logarithmic score ranging from zero to 100. Domain authority scores are based on the following factors:

  1. Moz Trust and Rank
  2. User experience
  3. Traffic
  4. Site loading time
  5. Total backlink profile
  6. Linking root domains
  7. Social signals

Authoritative websites like Google, Facebook, and Wikipedia have scores of 100, but that does not mean that websites that have a 50 to 90 score are inferior. Domain authority merely shows how strong your website is compared to your competitors when it comes to ranking in search engine results page. With effective content marketing, you can increase the reach of your website to attract more visitors and encourage more shares. The more link backs and social shares you have, the higher your domain authority will be.

How can content marketing help you reach your target consumers?

There is no doubt that content marketing can make it easier for you to get the attention of your target market. It can also positively impact purchasing decisions, thereby turning passive visitors into paying customers. Surveys reveal that 90 percent of consumers find detailed content to be useful, and that 61 percent are more confident about a company that has a blog. People who are active in social media also tend to follow brands with interesting and engaging content.

How can content marketing increase your page rank?

Your website’s Page Rank is the level of its importance, authority, and reliability on the web according to Google. Content marketing can give you a higher Page rank because:

  • Pages of websites that have blogs are likely to be indexed in search engines.
  • Long tail searches have increased by up to 68 percent since 2004. Content marketing is the simplest way to rank for long tail keywords.
  • A content rich website can generate 97 percent more links.
  • Longer articles with an average of more than 1,500 words are likely to receive 22.6 percent more Facebook likes and 68.1 percent more tweets.
  • On average, the page that ranks on the first search results page in Google has 2,032 to 2,494 words.

How important is content marketing going forward?

Content marketing is indispensable now and in the foreseeable future. High-quality content marketing makes your target consumer stop, look, behave, and think differently. It lets you appeal better to your prospective customers by giving them valuable and relevant information without trying to sell anything. Ultimately, content marketing sets you yourself apart from your competitors and makes you more trustworthy in the eyes of your relevant public.

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