"Suggest ways to rank my business on the first page of Google search results for these keywords."
Clients often bring forth this scenario to us. They need to appreciate and understand that the level of competitiveness of the website’s industry will decide how difficult it is to meet certain goals.
This SEO case study explores how we were able to achieve top 10 rankings for almost 10 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.
Client Business Snapshot
- The Client Is In The RV Rental Industry.
- Before Engaging With Us Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
- The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.
Client Business Overview
The company is into making outdoor camping a fun and thrilling experience with its range of RVs. They specialize in temporary accommodation with a touch of finesse and comfort. They strive to make RV travel the best of both worlds. Their lineup provides the freedom and flexibility of being mobile and, at the same time, allows customers to enjoy the convenience and comfort of a mobile home.
The company is a top-recommended RV Rental Company that delivers RV Trailers to most campgrounds in the Okanagan, Shuswap, Kelowna, Vernon, and Salmon Arm. It has earned an excellent name in the industry due to its timely service and facilities provided.
Their team offers great RV rental service at affordable prices and provides round-the-clock assistance and all the facilities needed for a good trip. They are well known for providing a safe and comfortable journey for customers.
The company has a crystal-clear understanding that every customer has their own needs when renting RVs. Hence, they offer some units for Tow and Delivery, which are pet friendly. They also deliver rental holiday trailers to the approved campsite of the customer’s choice. All their units are 100% insured, come with heat, AC, and a fully charged battery.
Table of Contents
The Diagnosis
A thorough study of the keywords used in the client site revealed these interesting insights:
1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business
2 – Previously, this website was developed on Joomla, and we had not got the desired ranking performance for the targeted keywords. So, we have suggested to re-design the website from Joomla to the WordPress platform.
The Solution
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
The Benefits
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 315%, from 623 monthly visitors to almost 1965 monthly visitors.
We now see 5 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 5 key terms.
Along with this, we managed to rank 5 keywords in the top 10 rankings. This included the main keyword the client was targeting.
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