Important Web Design Statistics
Like most entrepreneurs and business owners, you probably know that web design is important—but do you know why? The numbers below will explain. All these web design statistics indicate that for your website to have an advantage, it must be mobile, responsive, fast, and efficient.
Studies show that when it comes to establishing trust and credibility, design elements are more powerful than content. A whopping 94% of customers cited ‘bad design’ when asked why they mistrusted certain websites. Respondents specifically cited the following elements as being particularly suspicious:
- Complex or busy layouts
- Pop-up advertisements
- Flamboyant ads
- Hard to read prints
- Slow load times and long introductions
Good web design can significantly shorten loading time, which is essential if you don’t want to lose customers. After all, 47% of users expect a page to load within two seconds, and 40% of them will leave your website if it doesn’t load within 3 seconds. Speed is even more important in countries where average download speeds are slower. Compression, plugins, and other such methods for increasing page speed are mandatory for lowering bounce rates and improving conversions.
Responsive web design is also increasingly becoming ever more important, as 4 out of 5 consumers now shop on smartphones according to Comscore. Some 40% of users say that they will go to a different website if the one they are looking at is not mobile friendly. Can you really risk losing potential buyers to your competitors because your website doesn’t load properly on mobile devices?
Studies likewise show that first impressions count—and they count big time. Your potential customer will only give you 10 seconds to show them what they want, and if they don’t get it within this time frame, they’ll leave. Once your web page loads, most people form an opinion within .05 seconds. Good website design will ensure that your landing pages contain exactly what your target market is looking for, and that your entire website is easy to navigate.