The Purpose Of keyword research
Both free and paid tools are available online. Identifying the most popular searches is a basic function of each type. True research goes beyond a simple count. It should serve as a starting point for developing article, website and social media content. Some tools offer suggestions about possible alternatives, synonyms and variations of existing searches. This improves the ability to enlist natural writings and postings.
In addition to using synonyms of the high-ranked keywords, you may want to consider the value of location-specific terms. While terms that are included in a high number of searches may appear valuable as marketing tools, they do not serve as an economical use of advertising dollars. It is too expensive to get a keyword such as “restaurants” ranked at the head of the search results. You may be much more successful in using “seafood restaurants in Austin” as a keyword.
Overusing keywords can work against you when preparing advertising copy. Too many keyword insertions in a particular web post can cause your website to be blocked. You can use the tools available to find a variety of words which are related to the service or product. This way, you don’t need to place all your efforts on just one word or phrase.
Careful research will allow you to expand ideas and concepts and to link various aspects of your online marketing campaign. When choosing the tools to assist, pick those that give you more than a simple count of words and phrases. You should be able to develop groupings of related keywords. You may want to look for regional variations of terms in order to capture the widest possible audience for your products or services.