What benefits can small businesses get from local SEO?
Any business—no matter what size—can benefit from local SEO for the following reasons:
- Google loves to index local businesses. Through the years, Google has displayed a particular favoritism towards smaller, newer, and dynamic companies. While the search engine may rank a website based on its authority and brand history, it also wants to provide users exactly what they are looking for while enabling small business owners to break new ground. In fact, Google offers free tools like Webmaster Tools and Analytics to help increase your online visibility.
- More people are relying on their smartphones and tablets to search for products, services, and businesses online. Hence, proximity-based searches are more likely to become highly popular, requiring results that are based on where the user is located. If you are an accountant in Vancouver, for example, you will your website to be a top result whenever someone in Vancouver uses his or her mobile phone to search for an accountant with a local office.
- Search engines are becoming very good at providing individualized results. When users are logged into their Google account, for example, Google sees their geographic location and search history—both of which influence the search results served. The importance of local optimization grows as Google’s technology becomes more sophisticated.
- Targeting a smaller niche can get your business started in achieving and increasing its online visibility. Once you are ready to go national or even global, it will be easier to optimize your website because it has already established authority and trust.
Here’s a fact: If you still aren’t doing local SEO, you are already losing to your competition. Many of them have invested in local optimization because they know how powerful a marketing tool it can be. You must act quickly—hire a local SEO specialist today to improve your rankings and get your share of the local market.
How important is local organic top positioning?
Ranking well locally can dramatically boost the sales of any business. Did you know that average consumers are more likely to click on the links they find on the first page of Google’s search results? In fact, a website that ranks first in Google gets an average traffic share of a whopping 32.5 percent! The lower your website ranks, the less traffic you are likely to receive:
- Rank 2 – 17.6 percent
- Rank 3 – 11.4 percent
- Rank 4 – 8.1 percent
- Rank 5 – 6.1 percent
- Rank 6 – 4.4 percent
- Rank 7 – 3.5 percent
- Rank 8 – 3.1 percent
- Rank 9 – 2.6 percent
- Rank 10 – 2.4 percent
With local SEO, you can be sure that your website is on the top of the heap, where it will get more attention. You can target the right customers and ensure that those who are actively searching for your products and services will find your page. Ultimately, local SEO lets you attract new prospects, improve your conversion rate, and build or strengthen your brand.