Your customers are all using social media—and they need to see you there.
Did you know that people in North America, on average, spend a quarter of their time online on social networks? And if you want to reach prospects, you have to put your brand where they are.
There are now over 1.59 billion active users on Facebook monthly—which means one in 5 people use this social media platform. LinkedIn has reached over 400 million users from more than 200 countries. Meanwhile, Twitter registers 320 million active users monthly. The numbers show just how crucial it is for your business to chime into relevant social media conversations.
Your competitors are already on it.
Social media is a huge part of most online marketing strategies and chances are, your competitors are already making good use of it. Social media is now used by over a million small and medium businesses in North America alone, and 8 out of 10 of them utilise it to grow their customer bases. Impressively, three out of five SMBs gain new customers via social media networking. A quick search on Facebook, Twitter, Pinterest, Instagram, or LinkedIn will readily reveal which of your competitors have ventured into this marketing channel. But don’t worry—it is never too late for you to join. Hire a good social media marketer today and get started right away.