In the world of company website communication today, rarely a popular website emerges that has not implemented a substantial campaign in Search Engine Optimisation (SEO). Any website owner knows that SEO is the driving force for increased traffic generation, customer awareness and overall company promotion. Creating good solid SEO takes time, knowledge and a high level of experience in the industry but the results and investment often speaks highly for itself. While a product, service or informative advice offered by a website may be unique, excellent and highly valuable; without the aid of exceptional SEO there is little chance that a potential customer will be able to see or benefit from it.
There are two variants of SEO known as Local SEO and National SEO, with the latter proving to be the method used to take a company from relative market success to nationwide success. If the product being offered is of good quality then the use of National SEO will, in the majority of cases, take a company to the next level and provide the market coverage it needs to generate a substantial income and awareness. National SEO is normally considered to be a step up from Local SEO which is the smaller and more area specific counterpart; the use National SEO works in a different way.
- Enhance the Visibility of Your Brand On A National Level
- Understanding What Drives Results For Your Business
- Why You Should Acquire Off-Page SEO for Your Website?
- Transition from Local SEO
- Extending Your SEO Campaign
- Benefits of National SEO
Enhance the Visibility of Your Brand On A National Level
Most local businesses won’t think of making an impression on the national level, but that is because they don’t know that they can do it as well. We can make all your dreams come a reality, since we can create custom SEO strategies for your industry. It isn’t easy to gain attention on a national level, but with the right national SEO services, you will be able to grow your domain authority.
You must realise that to see positive and meaningful results from any SEO campaign, you will need to have patience, because it won’t happen overnight, or even in a couple of months. We are talking about establishing your brand authority on a national level, which will require a well-prepared and planned strategy that leads to results. To achieve that we will focus on:
- Driving conversions
- Providing value
The ultimate goal is to enhance your returns on investment, and that is done through a national SEO campaign. To achieve the best results, the SEO technicians will need to develop a campaign strategy that helps show off the business products in the best manner to customers that are searching for it. The best way to ensure you keep getting clients to your website is by drawing the attention of customers and creating a great first impression on them with your brand.
Understanding What Drives Results For Your Business
At SEO Resellers Canada, we work with you to understand your business, which is done by completing a comprehensive audit for your company. Once we know about your business goals, we will be able to match you with white label national SEO services that will help create real value for your brand. We help you get in touch with SEO experts that know about the search engine landscape and are able to convert your business into a national powerhouse online. Here is what you can get from them:
- Targeted keyword research
- Engaging content
- Earn authoritative links to improve domain authority
- Comprehensive competitor analysis
- Clear title & description to capture attention
We want your business to be successful. Therefore, we offer you the services of a dedicated team of professional SEO technicians. We will help unlock a winning combination to enhance your online visibility and get your website ranked at the top of search engines.
Getting Into A Position To Dominate Your Industry
Nothing gets us more excited than helping businesses get into a position to dominate their industry. This is something that we can easily do with our SEO reseller services, since we can get you in touch with SEO technicians with experience in getting brands national recognition. This ensures that you get the maximum returns on your investment by building your brand.
We can help improve your website rankings and visibility, and help implement keywords that will drive business to your website. Making an impact on the national level isn’t going to be easy, but it isn’t that difficult as well. With the right team of SEO professionals, you can easily place your brand into a position where you can make an impression nationwide. Here is what you can expect from our white label national SEO services:
- Assisting with social media marketing
- Building brand authority
- Consulting on other techniques for best results
- Generating brand awareness with email marketing
We know that to achieve success in a national SEO campaign, communication is key. Therefore, we take out time to discuss everything about the campaign thoroughly. This will allow you to make changes to the campaign to acquire the best results, right from the start of the campaign.
Transition from Local SEO
When a company has achieved success with the use of Local SEO and have a good customer basis and revenue then many decide that it is time to move up to National SEO. However the use of National SEO is not always relevant or applicable to certain companies. If the services on offer are not expandable to a nationwide audience, such as an individually run local delivery service, then it would be unwise to target potential customers nationwide and instead remain with a working Local SEO campaign.
The transition from Local SEO to National is often quite a long process and can involve at lot of changes. Targeting a bigger audience can result in the creation of a new website or having to extend a current one to take in extra SEO content specifically aimed at the national audience. While National SEO is a natural step up from Local SEO, dueto the long time span it takes to create a good National SEO website many smaller companies choose just to remain using a website that has been proven to work for their current customer basis.
Extending Your SEO Campaign
There are two main ways to extend your SEO Campaign by using National SEO; building on a current website and creating a new one to either work alongside your existing site or to replace it. National SEO differs from Local SEO primarily because of the keywords that are selected have a wider audience appeal. While Local SEO is generally area specific, National SEO takes keywords that are of a broader basis and are likely to appeal to more people. Common keywords that are void of local place names but instead focus on larger counties are often used instead.
Expanding your SEO campaign also includes the research and use of broad searched terms that cover a wider variety of topics. A commonly used tool ‘Google Trends’ can pinpoint the most searched terms and be used to approach a nationwide audience. Implementing these new keywords are most popularly done by adding to a current website, normally with the creation of a blog. This enables a company to appeal to its local customers and slowly expand nationally. The implementation of nationwide specific terms solely into a blog keeps this separate but encourages a higher traffic flow. Alternatively creating a second website, solely for the promotion of National SEO is also a popular method.
Benefits of National SEO
There are many benefits to the use of National SEO in a websites content that are not just limited to the expected increase in traffic flow. Appealing to this wider audience is substantially beneficial to a company’sappearance in the market place and it’s standing among other companies of a similar nature. Promoting a business to a national audience in itself shows a higher level of competency, understanding of the market and an indication of a popular and high quality product.
While it is known to take a considerable amount of time to truly reach a national audience, with specific and in depth content needed before the introduction of backlinks, the time taken is of little concern for companies who know it will benefit the future expansion of their business well. For considerable growth of a company’s customer basis it is, in almost all cases, considered necessary to use National SEO.
Rising dependence on search engines
Google currently holds 80.5% of total search engine market share, up from 65.5%.
Lead generation through SEO
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Importance of content for driving traffic
47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
Marketing on Google Maps
86% of people look up the location of a business on Google Maps before visiting in person.
We have addressed some of the most frequently asked questions about national SEO services. If you don’t find your question here, get in touch with us on our website, and we will address your concerns.
What are national SEO services?
Why should I opt for national SEO services?
The main aim of national SEO services is to focus on ranking keywords associated with the brand, rather than with the products and services. It will ensure that your website gets ranked higher and you get more hits from all over the nation instead of a specific place.
How can we guarantee success in our national SEO campaign?
- Detailed analysis of keywords, opportunities, strengths and weaknesses on a national level
- Comprehensive reports based on comparison and analysis with competitors
- Result-oriented strategies, which include industry based link building, social media optimisation, off-page optimisation, web content writing, content optimisation, website optimisation, and local business setup
- List of high-ranking phrases and keywords
- Upgrade strategy along with updated Google guidelines
These are all services that will guarantee success for your business in terms of promoting your brand on a national and global scale.
Is a national SEO campaign right for me?
How much will a national SEO campaign cost?
- Number of websites to optimise
- Number of pages to optimise
- Number of locations to target
- Link building requirements
- Keyword/phrase competition levels
- Industry and competition levels
- Current health status of each site
- Content requirements
- Business goals to address