People who aren’t well acquainted with search engine optimization think that there is only one major kind of SEO, but in reality, there are the several types in various categories. When looking for search engine optimization, it is imperative that you try to understand what differences each type of SEO will provide your website. The one thing that you must remember is that each type of SEO serves a purpose, and selecting the right one can make all the difference.

At SEO Resellers Canada, we can help you acquire different SEO techniques, which have been adopted by marketers across the world to enhance their online presence. We know about the different types of SEO and will recommend the type that best matches with the SEO practices you want. The two major types of SEO that are currently in the market include: On-page SEO and Off-page SEO
Both SEO types differ from one another, but are equally important, and are sometimes used together to enhance online visibility and search engine rankings.
- On Page Optimization:
This type of SEO relates to the content that is ranked by search engines, and it means you will need to improve the design and content of the website. The best thing about on-page SEO is that it helps your website rank on search engines for keywords that can be implemented in the content on the website.
- Off Page Optimization:
When it comes to off-page SEO, it is all about improving your website’s authority online, which will impact your rankings on search engines. This SEO type doesn’t get affected by the content on your website, but it takes a long time to show results.
The types of SEO techniques in on-page and off-page SEO
To give you a better understanding of the different types of SEO techniques, and which ones you should be using, we are going to breakdown the types of SEO techniques.
- On-page SEO
- Using keywords in proper order
When you are optimizing your content and website with keywords, make sure that you use keywords in the proper order. For instance, you must assign categories for keywords, like primary and secondary keywords, so that Google’s crawlers can easily scan the content, and understand what it is about.
- Meta description, alt attributes, meta tags
The meta description, alt attributes, and meta tags are integral to on-page SEO because they allow Google to read the content easily, and help search engines ranking it better. Alt attributes are used for pictures, meta tags, for the primary keywords, and meta description is a brief description about the page. This allows Google to easily understand your content and rank it based on the quality.
- Image SEO
You must also optimizethe images on your website aside from the landing pages and content. Optimizedimages can be found on Google easily, and help users to go to the original source of the image by clicking on it.
- Internal linking
Internal linking is also a big part of on-page SEO since it involves building links on the website by adding links of blogs that had been previously published on the website. The idea is to redirect users from one page on the website to another part of the website to increase user engagement.
- Using keywords in proper order
- Off-page SEO
When it comes to off-page SEO, the technique is dedicated to dealing with the promotion of content that has been published on the website.
- Backlinking
Backlinking is a very important on-page SEO technique, and is designed to improve the authority of a website. When creating a backlink, you will provide a proper source from where you have obtained certain information and quotes that have been posted on your website. This gives your website more credibility, and if you get authoritative backlinks from websites, your website traffic will increase.
- Sharing
When you publish a blog on your website, it is important that you share it on your social media profile so that you connect with more people. It also increases the reach of your blogs, and allows you to target more people.
- Commenting
This is based around increasing engagement on social media by interacting with customers through commenting. This will not only enhance engagement but will create a positive image for your business.
- Answer queries — be responsive
It is important that you are proactive with responding to answer queries for your customers. This not only creates a positive image for your brand, but also attracts other customers to your website.
- Backlinking
Make Your Clients Easily Found online!
Click the button below to fill in your details & we shall get back to you with a Detailed SEO Audit of your Website.
- No more yellow pages, just people turning to Google to search for places and services.
- It offers comparatively effortless and cost-effective marketing.
- It helps you build a better relationship with your potential clients.
- It helps you reach out to clients outside your locality.
- SEO is an untapped marketing strategy for many local businesses.
- It helps build reputation.
- It increases sales.
No more yellow pages, just people turning to Google to search for places and services.
to do when you are looking for services or places in your local area is fire up your browser and search engine. Gone are the days when we painstakingly search Yellow Pages for the services we are looking for. Who even has the time to browse page per Yellow page?
Search Engines offer easier information to searchers. That includes reviews, maps and even photos – information that people look for these days. Say a local foodie is looking for a place to dine, having your restaurant listed on Google maps can make you more visible. They’ll be able to see what your restaurant is offering. Social media marketing, which is also a part of search engine optimization, can also boost awareness for your local business. Appetizing photos uploaded to your social media accounts are already enough of a marketing strategy!
It offers comparatively effortless and cost-effective marketing.
Distributing fliers and putting up banners are tried and tested marketing methods for local businesses – 10 years ago, that is. Nobody even notices fliers and banners these days anymore. Plus, these archaic methods use up a lot of man power, time and money.
Comparatively, SEO is better for starting local businesses. It doesn’t cost anything to put your business on the Google map. Opening up social media accounts is also free. Organic SEO advertising won’t cost you a dime. You just need to be diligent in targeting keywords and updating Social Media.
It helps you build a better relationship with your potential clients.
Making your presence known on the internet helps build relationship with potential clients. This is your chance to share what you have to offer – services and products, elaborate on the quality of your service and include testimonials to back them up. Clients will definitely want to read more about these as it is easier for them to trust you and make a decision to use your services.
It helps you reach out to clients outside your locality.
If you are planning to expand your target market, competitive SEO is a great marketing strategy. Tourists turn to search engines for more information about the places they are visiting this holds vary true for picturesque cities like Kelowna, further more large cities like Vancouver and Toronto have even more to gain! If you have products and services that will benefit tourists such as a restaurant business or a car rental business, you shouldn’t hesitate in using SEO.
SEO is an untapped marketing strategy for many local businesses.
Did you know that a very small percentage of local businesses actually use SEO? Many local restaurants, dental clinics, shops, spa centers, repair shops and pet grooming centers are not yet listed on Google maps, let alone have a decent social media account for marketing.
And although SEO has been around for many years now, it is still virtually untapped when it comes to local business marketing. A lot of business owners are not internet-savvy and they tend to underestimate the benefits of online marketing because they think their customers are only found locally.
It helps build reputation.
Happy clients walking out of your door seems like a waste. According to studies, people who are satisfied with a company’s service tend to just keep their satisfaction to themselves as opposed to people who are dissatisfied with a service. So if you are confident about your local services and you want the whole world to know about it, SEO can help you build that infallible reputation.
It increases sales.
If we add up all the above-mentioned benefits, it leads to one important and obvious thing – an increase in sales. It’s time for your business to step up to the plate. Use Google maps and register your business online to make your presence known to your potential clients.
There are so many ways for you to build a good online reputation for your local business. Invest time on your social media accounts and make sure you introduce your services and products. It also does not hurt to upload photos as they build credibility.
SEO Resellers Canada Specialties & Expertise for Different Types of SEO
SEO Reseller Canada commitment to ethical white hat practices always deliver unmatched results while supplying real trust flow and domain authority.
Backlinks
We can guarantee authoritative backlink services in our white label off-page SEO services, which guarantees that your website gains more credibility online. Any website that wants to achieve higher rankings needs backlinks, because it helps the search engine define whether the website has authentic content that is being linked to other websites.
We are experts in link building, and our expertise lies in creating and generating authoritative backlinks for our client’s websites. Therefore, we are confident that we can help your website attain greater rankings on the search engine rankings page (SERP).
We make sure that all links that we are embedding into your website also have authoritative backlinks, so that you can enjoy easier rankings on search engines. Our technical experts will discuss the best possible links to add to your website that are related to your industry with you, beforehand, so that there is no confusion on generating authoritative backlinks. We can easily provide you with all kinds of backlink services with our experienced technicians.
On-page
When it comes to on-page SEO, there are not many that are better than us, since we can optimize all landing pages on your website. Our SEO experts have years of experience in on-page SEO techniques and strategies. They can create a custom on-page strategy for your business website to target your audience, and ensure that you can reach out to a larger audience. We know all the techniques and tricks that go into on-page SEO, and have perfected the art, so we can guarantee superior on-page services to our clients.
Every website needs on-page SEO, which helps search crawlers read the pages on the website faster and easier. It also improves the chances of the website being ranked higher on search engines, and become more visible online. Our experts will use proven on-page strategies, which can be modified based on your business goals, and additional strategies that you want to implement.
Off-page
Off-page SEO is another essential strategy that is important for any national SEO campaign. We have SEO experts, who have extensive training and specializein off-page SEO strategies. There is no point in making a national SEO strategy if you don’t acquire off-page SEO services as a part of them. We realize the importance of optimizing your website on search engines, instead of focusing on optimizing it completely. This is where our SEO experts use their industry knowledge to come up with unique off-page SEO strategies for your business, which are directed at improving rankings, conversions, and traffic.
We will work with you to devise an off-page SEO strategy that targets your specific market, and ensures that you can rank better on search engines. To become visible nationally, you need an off-page strategy that is designed to help make your business visible on more than one platform. This is where we come in with our industry knowledge, cutting edge techniques, and leading SEO tools.
Blogging
Blogging is another one of our strong suits, and we can help you out by posting your blog URL to the leading directories. Our backlink acquisition experts know how to generate quality links, and backlinks once they have created an outstanding blog. We can also submit your blog to the best directories, so that youget results. We know the importance of getting a website visibility on the internet, and can help your business find the best blogging possible.
There are multiple ways to generate quality links but with our blogging techniques, we can help you not only generate brand awareness, but also get a lot of inbound links. We ensure that your blogs have quality content, because people will click on links in your blog if they find something informative and engaging
We are white label backlink acquisition experts and can help drive more traffic to your website with high quality blogging services.
Guest blogging
Guest blogging is another search engine optimization strategy that is going to provide you with good results. It is done to ensure that you generate quality links, and for that you need the help of professionals. We know the best blog submission directories, along with the websites where all the best bloggers post their content regularly. We have experience in blog submission and posting, which is a great way to increase visibility for your website and generate backlinks.
The quality of your blog is also important, because you will not generate quality links if the blog isn’t engaging or compelling. You will come across all types of blogs on the best blogging websites, but only the best blogs can generate quality links. We will help you out with everything when it comes to blog submissions because we are masters of guest blogging, and have done it for numerous clients.
Our white label backlink acquisition experts can help drive more traffic to your website with superior guest blogging.
Roundup posts
One of the best ways to improve search engine optimization for your website is by creating roundup posts, which form an integral part of any content marketing strategy. Roundup posts are very popular, and generally tend to create more engagement with customers by getting more likes and shares. Roundup posts are usually a collection of posts that have been compiled on one page, and are posts that share a similar topic. We can help you create roundup posts, or find posts that were created online and compile them on one page on your website.
The great thing about roundup posts is that it increases online visibility for your website, since every time customers search for specific keywords related to your industry, your website will rank on search engine results pages. This is great news for any business that is looking to increase their website traffic numbers and online visibility. Our experts can work with you to create organic roundup posts easily.
Link targeting
Link targeting is the method employed in online marketing to determine the location of visitors to a website, and then deliver content, products or services to them based on their location. It is a practice that is used to not only provide a better experience to users, but also results in more traffic and more conversions in any SEO campaign.
We are experts in link targeting, and employ cutting-edge techniques to ensure that you can drive traffic from all over the nation. It is a strategy that will help take a business to the next level, since it is designed to enhance user experience and can result in higher conversions. Our SEO experts have experience in country targeting, and can guarantee exceptional results to get you the ideal customers.
We know how to market your brand online, and with our link targeting techniques, we will ensure that people all over the nation get accustomed to your website and brand.
Social media
Every search engine optimization campaign or strategy needs must have social media marketing as an integral part of it. This is because social media plays such a big role in the lives of people today, which is why it can’t be ignored. We can help you increase your visibility and engagement on social media with comprehensive social media optimization and SEO tactics. Every business needs social media visibility since it ensures a greater chance of your business and brand ranking on search engines.
We will not only link your website with your social media account, but will also post content, pictures, and videos that link back to your website. This way you will be able to drive traffic to your website through social media. Our experts will work with you to create a social media marketing campaign that is going to grab attention since you need to get noticed on social media to attract customers.
Deep linking
We can also help you improve your link building through our signature deep linking techniques. We are masters at this and offer you with outstanding results that will surpass all your expectations. We know how to do deep linking, which will essentially use your competitor’s links against them. It will help you drive traffic to your website, even when they are visiting your competitor, and that is one of the best link building techniques out there.
It not only gets you more traffic but also builds your strength and credibility as a brand as well. Deep linking is our signature link building technique and we can guarantee superior results to all clients. We know how to do link building and can go about it in the best way to help your business out with our deep linking techniques.
We are the best white label backlink acquisition experts and can help drive more traffic to your website with deep linking.
Broken link building
You don’t have to live with bad or toxic links that are damaging your search engine rankings. This is the reason why we offer broken link building services, which is white labelled and allows us to cleanup bad links or fix up broken ones. Google’s search algorithms are changing constantly, and to keep up with them, you will need to discard links that don’t meet the requirements. It is imperative that you fix all broken links to drive traffic to your website.
Doing it without any expertise may do more harm than good, which is where we come in. We have the experience and the best tools for backlink cleanup and fixing broken links for your business. This ensures that your business website doesn’t get penalizedfor toxic or bad links, and you can keep getting ranked higher. We will work with you to touch only those links that are important to your business, and eliminate all links that are bringing down the ranking of your website.
Link bait
We can easily generate great link bait to help your website get ranked higher as the link bait is connected to the content on your website, which will be linked to other websites. We can help you create viral content, videos, a helpful eBook, or a captivating blog post, the content is essentially a linkable asset that you can use in different ways. We are experts at helping businesses generate high quality content that is linked back to other websites. This creates value for your content, and increases exposure for your brand.
It also helps increase your search engine rankings by improving its overall standing with other websites in the same domain. We are experts at creating content that is link bait, and is something that we have completely mastered.
Article submissions
Article submission is a highly successful link building strategy that many businesses employ, and we are quite adept at it. We know all the best article submission websites, and will ensure that your content is uploaded there, so that you can drive high-quality traffic to your website. Article submission is a highly effective way to build links to your website, since it ensures that your website brand is distributed all over the internet.
Most businesses have forgotten how simple, yet effective article submission is when it comes to link building. It is a classic way to drive traffic to your website, since people that read the article, and click on the embedded links will be driven to your website. However, to ensure success through this strategy, you need to ensure that your content is high-quality and will attract attention.
Our white label backlinking experts can help drive more traffic to your website with article submission.
Infographics
Visual content is gaining in popularity, and therefore businesses have to come out with infographics to attract customers and share valuable information with them. Infographics are great tools to attract customers, because they allow you to turn even the most boring topics into engaging and interesting ones with the use of graphics and colors. We are masters at creating infographics, and can help you acquire links and get even more visibility online.
Lots of businesses are jumping on the bandwagon to create infographics that make a difference and attract attention. We know how to design, develop, and compile information for an excellent infographic, which is the reason why we always deliver superb results to our clients. Our designers will work with your marketing team to come up with interesting designs that reflect your brand and are recognisableby your target market. The power of visuals can never be underestimated, which is why our infographic services, will help improve search engine optimization for your website.
Content engagement
The main goal of creating content on your website is to engage your customers, and if you are unable to do that, there is no point in driving traffic to your website. This is where a great content marketing strategy is necessary since it helps you not only create engaging content, but deliver content that is relatable to the target market. If people don’t enjoy reading your content, they will not share it with their friends, bookmark your website, return to your website to read new content, and will not leave comments related to the content.
That is something that we can deliver to you, since we have experienced content marketing professionals, who can create content that engages customers. We will analyze your products and services, and get to know about your target market before developing content that will get noticed. The main purpose of creating content is to fuel engagement, and we are masters at content engagement.
Funnel Linking
You may have heard about link building on a local level, but if you have bigger plans than just reaching out to a local audience, then we can help you out with funnel link building services. We are masters at funnel linking, and can easily help you build links for your websitewith our expertise. Our SEO experts are going to help you convert your customers with high-quality funnel link building. We have experts who can handle all aspects of your SEO campaign, so that you grow your business, and improve conversion rates.
Link building is an integral part of your SEO, and we are going to help you dominate search engines, and convert more customers through our expert funnel linking services. We will conduct a thorough analysis of your industry and your competitors in the market to completely revamp your funnel process and build credibility with links that leads to higher conversions.
Technical optimization
Technical optimization is related to all the techniques used in search engine optimization that aren’t related to generating content. It is important that every website acquire high-quality technical optimization services from their SEO service provider. We can easily provide technical optimization services to businesses to increase their website speed, enhance user experience, improve online visibility, and revamp the overall structure of their website.
Our skilled and experienced SEO technicians will be able to not only change the game for your business but also make a difference in conversion rates. Any website that hasn’t been completely optimized, will struggle to engage customers, which will lead to lower conversion rates. We provide comprehensive technical optimization of websites, so that your website can attract customers easily and frequently. We know how to deliver the right results in our technical SEO optimization services, and will work with your in-house marketing team to get the right results. We are masters in all aspects of search engine optimization, and can therefore guarantee better results.
Citation farming
Citation farming is another very popular tactic for search engine optimization that can increase your website’s online visibility and ranking on search engines. It is a strenuous exercise, but when done right, will ensure your site occurs on social platforms, apps, websites, and business directories. We can help improve your company’s online visibility with local citations, which are essentially mentions of your company on the internet.
The more times the name of your company comes up, the better its visibility. This will improve your rankings on search engines. We are masters of citation farming, and can easily ensure high quality citations about your business. A complete citation includes the company name, the address, and the phone number, also known as the NAP. However, a citation doesn’t have to include 3 of them at the same time.
The beauty of a citation is that it doesn’t even need to be linked to your website. All it offers is the mention of your business, and Google identifies and credits your business for the mention.
YouTube SEO
We can also help your business take advantage of the incredible pulling power of YouTube, with complete YouTube SEO services. You must already know that YouTube is the second biggest search engine in the world, after Google, and you can take advantage of it with our expertise. YouTube gets around 30 million visitors every single day, and if you haven’t acquired YouTube SEO, you are missing out on all of them. Our SEO experts know all about how to create video content, and then optimize it with the right keywords so that it reaches out to your target market.
We will optimize content on your website by adding YouTube videos to them, and embedding YouTube video links in them. This will allow your website to rank higher on search engines, whenever someone enters specific keywords — whether they’re related to your market or related to YouTube. Our SEO experts know how to generatehigh quality video content that will not only help make your brand visible on Google, but also on YouTube as well.

On-page optimization is crucial
67% of mobile users will leave a website if they become frustrated with the site’s navigation, and 72% will exit out if the site loads too slowly.

Using multiple types of SEO gives you an advantage
Marketers using both organic SEO techniques and pay-per-click ads see an average of 25% more clicks and 27% more profits compared to using a single technique.

Quality website content
Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%

Never rely on one type of SEO
Google changes its search engine algorithm roughly 500 – 600 time per year.
We know that not everyone knows about local SEO, and some even misunderstand it entirely. That is why we have decided to address six (6)
of the most commonly asked questions related to local SEO. If you don’t find your question here, feel free to get in touch with us.