How web design can help to enhance the business profits?
If you are still under the impression that website design is an isolated part of your online marketing efforts, you are holding your business back from truly becoming a success.
Web design—although it is mainly an aesthetic function— should go beyond satisfying the human eyes. It should also be integrated with SEO, conversion, and branding for it to bring in the sales.
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IS YOUR WEBSITE IN A DESPERATE NEED OF
CONVERSION RATE OPTIMIZATION?
- Proper call to action positioning?
- Capitalizing on consumer heat map analysis?
- Are your value propositions properly highlighted?
- Eye grabbing value proposition placements?
- Effectively delivering the information to customers?
- Is consumer communication encouraged and facilitated?
- Why we are the best at creating high-quality website designs
- Why get professional web design?
- Our process wheel to accomplish success
Why we are the best at creating high-quality website designs
There are lots of experienced web development and web design service providers in Canada, USA and abroad, but what makes SEO Resellers Canada better than the rest? Our long-standing experience, unrivalled expertise, and knowledge of cutting-edge web design practices helps us create high-quality websites. Here are some of the main reasons why we are the best in the industry:
User focused website design
If you want to make an impression on your target audience, your website must be user-oriented. Our web development experts are experienced professionals, who have built premium web designs that deliver valuable experiences to all website visitors. We focus on creating an impressive and intelligent design, which not only attracts visitors, but retains them as well.
Search engine friendly
If you want to ensure your website appears on the first page of search engines, it must be SEO optimized and offer quality content to users. Our web development and web design team works hard to ensure that your website meets Google search standards, and is well placed to drive web traffic.
Mobile responsive design
Mobile web browsing has completely changed the game for how people surf the internet. Nowadays websites must be fully responsive and mobile-friendly, or risk losing out on potential customers. We have got experienced web developers, who can create mobile responsive websites with a liquid layout that delivers exceptional user experience.
Web design to get you noticed
If you want to attract more users to your website, you must make an impression on them. It is imperative that your web design stand out from your competition, and SEO Resellers Canada can help you attain the right results. We use cutting-edge technologies and the latest strategies to build and design websites that get noticed, and deliver online success.
Why get professional web design?
There are lots of web design and development service providers in the market, so why should your business acquire the services of professionals? Most small businesses don’t want to pay top dollar rates for their websites, but that ultimately comes back to haunt them. If you want your business to appear professional and attract more clients, it is imperative that you get a professional web design. Here are some reasons why we are better than the rest:
Decades of experience
SEO Resellers Canada has been providing engaging award-winning web design and development services for a long time. We have helped design outstanding websites for businesses in every industry and sector, including non-profits, healthcare, financial organizations, and associations. We have a team of certified web designers and developers, who have a proven track record in the industry.
Proven process
We have a proven process and development methodology, which incorporates cutting-edge tools and technology to design responsive websites. This process ensures that all best practices, schedules, and budgets are adhered to and we can deliver outstanding websites.
Cutting-edge technology
Our web design and development services are powered by cutting-edge technology, which help us produce responsive, and mobile optimized websites. We ensure that all websites come with complete integration and management tools, so that we can make easy changes.
Our process wheel to accomplish success
We believe that to deliver responsive website designs for the success of a business, it is imperative to have a well-organized and logical approach that delivers results. We employ a results-driven and effective approach that allows us to design and develop attractive and responsive websites. Check out our process wheel that helps us deliver success to our clients:
Discovery phase
The first phase of the process wheel is designed to discover the objectives and goals of your business. This is an important phase, because our design team needs to understand what your business is trying to accomplish, so that they can develop the best plan. There will be questions asked like:
- Why do you want to create a website?
- What is the goal of your website?
- Who is your competition?
- What type of audience are you targeting?
- What are your expectations from the website?
- When do you expect your website to be ready?
These questions give us a general idea about your plans, and gives us insight into the company. We can then bring in new ideas that will be aligned with your business objectives. Our development team will analyze the weaknesses of your competitors, so they can create informative and engaging designs.
Planning phase
The planning phase focuses on developing and executing a precise plan that will deliver immediate results for your business. We have a team of experienced web developers and designers, who have worked with numerous clients and developed different plans for them. During this phase, we will look to create:
- Page divisions
- Website flowcharts
- Functional sketches
- Content sketches
- Graphic structure of the website
- Sketching wireframes
The planning phase helps us create a responsive and quality website that delivers relevant content and information. It also helps us execute tasks in a uniformed manner, by using creativity and strategy.
Designing phase
We are renowned for our strong vision, innovation, and creativity in website designs. Our web developers and designs employ a systematic and logical approach in the designing phase, by creating a rough sketch of the website and a layout of the home page and website. Once we have all the information from our clients, we will use cutting-edge technology, and choose jaw-dropping designs, different animations, videos, images, typography, and color combinations to design the website.
Our web design team focuses on creating breathtaking and original website designs, which will astonish and mesmerize all visitors. We create user-friendly designs that deliver great user experiences, since that is the only way to attract and retain clients.
Developing phase
Once we have designed your website, we will get to the development phase, where our talented and creative developers will use state-of-the-art technology to create your website. We will only start development work once you have approved the design blueprint for your website. Our outstanding web development team, includes experienced UX and UI professionals, who have built thousands of websites that deliver high-performance and convert users.
A website without content is useless, and our content developers will fill your website with fresh, unique, and relevant content. We can also add slideshows, videos, animations, and other media to the website. Once the development is over, we will enter the testing phase, which will check the responsiveness and functionality of the website.
Launch phase
We take the launch phase of the website very seriously, since this is the culmination of our efforts in producing a world-class website for our clients. Once you have approved the website, and are satisfied with everything, we will optimize it for search engines. We will check the content and fix grammar and spelling mistakes, so that you deliver an exceptional web experience to your audience.
Promotion phase
Once we have launched your website, we won’t abandon our clients, because we help promote their website on the internet as well. We have experience in designing effective promotions for websites, and have experts in SEO and SEM, who will develop effective marketing campaigns. It is necessary to promote your website after launching it to attract your audience, and our marketing team will ensure that your brand is recognized in the market.
SEO Resellers Canada Website Design Specialties & Expertise
Grow your business by utilizing two decades of trusted experience that delivers your clients better results and converting traffic.
For over 18 years we have been the solution to fit any size agency or business. Our team of creative SEO experts and marketers develop some of the best results driven campaigns in the industry.
THE TOP 4 STATISTICS ON WEBSITE DESIGN
There are lots of statistics about backlinking, but to save time and get the message across, we have chosen
to highlight the top 4 backlinking statistics that will change the game for your business. These are:
Slow load speeds = higher bounce rates
Web pages, that load in 2.4 seconds had a bounce rate of 12.8%, whereas the pages that load in 3.3 seconds experienced a bounce rate of 20%- Soasta
The future is e-Commerce
Worldwide B2C e-commerce sales reached to $ 1.7 trillion in 2015 and are expected to reach $ 2.35 trillion by 2018.
Responsive web designs = more conversions
94% of the visitors closed websites and stopped trusting the site if it has a degraded web design.
Good user experience is essential
95% of the visitors agreed that good user experience is everything that really matters – Econsultancy.
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FREQUENTLY ASKED QUESTIONS – FAQS ON WEBSITE DESIGN
Everyone is familiar with website design services, but most don’t have a clue what to ask website design service providers when hiring them.
If you don’t know what to ask and want to know more about the services offered in website design, then check out six (6)
of the most commonly asked questions related to website design. If you don’t find
your question here, feel free to get in touch with us.
How long does it take to create a website?
This depends on the type of website you want, because there are several factors that determine the time it will take to create a fully functional website. The designing of your website can take the best part of 4 weeks, depending on the number of revisions you require and the complexity of the design. The development phase will take an additional 6 weeks, depending on the functionality and number of pages required. Some sites can be completed from start to finish in 3 weeks.
How is the cost of a new website determined?
The cost structure of a new website is based on the package you want, the size of the website, whether you require marketing and promotion support, social media integration, copywriting, and search engine optimization. Each project is different, and we try to provide pricing that is specific and affordable.
Can I see my website while it’s in progress?
Yes, you should check up on the progress made on your website on a regular basis, so that you can request changes instantly. We provide you with a developer link, which gives you complete access to look at your website progress.
What kind of technology do you support?
We are web design and development experts, and therefore specialize in Flash, CSS, XHTML, PHP, XML, DHTML, JavaScript, Python and more. There is nothing that our web developers and designers can’t do, since we have an extensive network of partners and employ cutting-edge technology.
Are any other services included in your web design and development costs?
Yes, we do offer other services, which include basic search engine optimization services, detailed monthly traffic reports, email account configurations, setting up primary metatag information, and submitting your website to search engines.
Is a custom design really that much more valuable than an attractive template?
We don’t recommend using templates, because although they may seem appropriate, they aren’t the best option. The only time you should consider using a template is if you need to launch your website within a few days, or if you don’t have the budget for a custom design. Website templates are a short-term solution, and not a great option if you want to attract users and make an impression on them. Here is why you should consider a custom web design instead of getting an attractive template:
- Most templates don’t meet the usability and search engine guidelines.
- Most templates aren’t easy to modify or optimize.
- Templates purchased from online vendors are common, and may be used by your competitors.
Important Web Design Statistics
Like most entrepreneurs and business owners, you probably know that web design is important—but do you know why? The numbers below will explain. All these web design statistics indicate that for your website to have an advantage, it must be mobile, responsive, fast, and efficient.
Studies show that when it comes to establishing trust and credibility, design elements are more powerful than content. A whopping 94% of customers cited ‘bad design’ when asked why they mistrusted certain websites. Respondents specifically cited the following elements as being particularly suspicious:
- Complex or busy layouts
- Pop-up advertisements
- Flamboyant ads
- Hard to read prints
- Slow load times and long introductions
Good web design can significantly shorten loading time, which is essential if you don’t want to lose customers. After all, 47% of users expect a page to load within two seconds, and 40% of them will leave your website if it doesn’t load within 3 seconds. Speed is even more important in countries where average download speeds are slower. Compression, plugins, and other such methods for increasing page speed are mandatory for lowering bounce rates and improving conversions.
Responsive web design is also increasingly becoming ever more important, as 4 out of 5 consumers now shop on smartphones according to Comscore. Some 40% of users say that they will go to a different website if the one they are looking at is not mobile friendly. Can you really risk losing potential buyers to your competitors because your website doesn’t load properly on mobile devices?
Studies likewise show that first impressions count—and they count big time. Your potential customer will only give you 10 seconds to show them what they want, and if they don’t get it within this time frame, they’ll leave. Once your web page loads, most people form an opinion within .05 seconds. Good website design will ensure that your landing pages contain exactly what your target market is looking for, and that your entire website is easy to navigate.
The Far Reaching Impact of Web Design
The full impact of web design does not stop at aesthetics. From SEO to conversion rates and more, design plays a crucial role in how your company or brand is perceived by online consumers. A well designed website also has the power to generate high quality customer traffic and increase sales by generating new business at astounding rates. It can help you attract your ideal customers and ultimately inspire a purchase. How does web design do this? Read on to find out how something as ‘superficial’ as design can impact your bottom line.
Gain More Customers with Good Design
Did you know that web design directly affects conversion rates? That’s right—great design can turn passive visitors into engaged, interested and active customers who are ready to pay for your products and services. It’s important to focus on three key elements in order to ensure this:
- Navigation – Navigation and accessibility both impact conversion rates because users typically lose interest in websites that are hard to use. An intuitive design structure can encourage users to stay on your site and continue browsing.
- Wording – Studies show that the words you use in your calls-to-action directly affect your conversion rates. The use of the word ‘free’ is particularly interesting. People are likelier to download or sign up for something when they see this magic word, which is estimated to increase conversions by more than 4%.
- Color – Web design trends come and go, but some color elements stay the same. Research continues to suggest that suggests big, bold red fonts are good for headlines, while blue (specifically navy) is best for the call-to-action button because it is the color of truth, and therefore helps users develop trust.
Boost SEO Using Web Design
Web design can complement your optimization efforts. A good web design company can structure your HTML and adjust design features to ensure maximum search ranking potential.
For example, following natural reading patterns can make your website look good while making it more optimized for search engines. Most people read a web page in the same way they would read a book—that is, from left to right, top to bottom. Good website design will take this into account. The most important information is placed on the upper left hand of the page so that your visitors can get your main message faster and more effectively. This positioning also improves SEO because when important keywords are mentioned right away, search engines like Google are able to efficiently crawl the site and understand what it is all about. This increases your search engine ranking and gives your site more overall visibility.
The future of ecommerce is mobile, so having responsive web design is important for boosting your search engine rankings. Google rewards sites that load properly on mobile browsers and screens. Responsive design can also lower bounce rates because it makes the mobile surfing experience much better for your potential customers.
Solidify Your Brandwith Web Design
Your website is your hardest working marketing tool and it has to reflect your brand. If you are already using a logo on most of your print materials—such as your business cards, brochures, letterheads, etc.—then it’s important that you carry over that logo as well as your brand colors and imagery over into your website design. This makes it much easier for customers to recognize your brand across all communication media and associate your promise and position with your business. Make sure to work with a web design company that can ensure brand consistency.
Choosing a Web Design Company
A great website design company like SEO Resellers Canada can help you intercept new consumers and turn them into paying customers. We have worked with companies of all sizes—from smaller individual businesses to national franchises as well as marketing agencies, offering complete web design and development solutions that truly impact the bottom line. Our web designers are not just graphic artists—they are also professional marketers who have a deep understanding of what colours, words, layouts, and other design elements can prompt a casual visitor to become an active customer. We build websites that not only look good but also serve the consumer behaviour pattern, motivating your potential to call your office, buy your products, or drop by your store.
As SEO specialists, our designers will ensure that your web design complements your search engine optimization efforts. We are very skilled in delivering mobile friendly and responsive sites that work properly on all kinds of browsers—from desktops to smart phones. This is because we recognise that having a mobile friendly and responsive website is important to Google—and more importantly, to consumers.
Get a FREE 45-minute consultation with our web design experts today.
Industry Web Design Specialists
- FRANCHISES
- CONTRACTORS
- E-COMMERCE
- DIGITAL MARKETING AGENCIES
- MARKETING FIRMS
- ACCOUNTANTS
- ADVERTISING AGENCIES
- SIGN SHOPS
- PR FIRMS
- AUTOMOTIVE
- MARKETING CONSULTANTS
- MEDICAL
- HOSTING COMPANIES
- ADDICTION RECOVERY
- PPC MANAGEMENT COMPANIES
- DEALERSHIPS
- LAWYERS
- COSMETICS
- REAL ESTATE
- VETERINARIANS
- WEB DESIGNERS
- PRINT SHOPS
- BUSINESS CONSULTANTS
- SOCIAL MEDIA CONSULTANTS
- PHYSICIANS
- SURGEONS
- DENTISTS
- MORTGAGE BROKERS
- PHOTOGRAPHY
- INSURANCE AGENTS
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