"Get better search results rankings with well-researched keywords"
The challenge and difficulty of meeting a targeted goal will partially depend on the level of competition in the website’s industry. It is also important to remember this changes from city to city.
This SEO case study explores how we were able to achieve top 10 rankings for almost 80 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.
Client Business Snapshot
- The Client Is In The Auto Title Loans Industry.
- Before Engaging With Us, Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
- The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.
Client Business Overview
The company was founded in 1994 in Los Angeles, CA, and swiftly rose up to be one of the leading providers of auto title loans in the nation. They have been one of the trusted sources for title loans for over 25 years.
The company’s main objective is to help residents get quick money without a hassle. Customer satisfaction is their number one priority. They operate with the utmost professionalism, reliability, proficiency, and diligence.
Clients with bad credit history need not worry as the company can help them without bias against credit history to acquire loans against a car’s title.
The loan process presented by the company is simple. All the customer must do is call and provide them with the necessary information about a vehicle, like the year of purchase, model number, status, and other features and attributes. Then the experts will inspect the vehicle free of charge. If the vehicle meets the requirements for the loan, the client’s loan is approved, and they drive off with quick cash to help meet the emergency cash need that may have arisen. The company has disbursed loans to people with poor credit histories with its positioning as an asset-based lender rather than a credit-based lender.
Table of Contents
The Diagnosis
A thorough study of the keywords used in the client site revealed these interesting insights:
1 – Low SERP ranking for keywords: They were not in the top 10 positions for the key terms relevant to client business.
2 – They have a Google page speed issue, which was affecting their ranking negatively. Google has indicated that the upload speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.
The Solution
We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings. We developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
The Benefits
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 1800%, from 172 monthly visitors to almost 3100 monthly visitors.
We now see 5 key terms appearing in the top 3 rankings of Google SERPs, a jump from the existing 5 key terms.
Along with this, we managed to rank 5 keywords in the top 3 rankings. This included the main keyword the client was targeting.
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