Client Business Snapshot
Client Business Overview
The company is a PADI 5 star IDC dive resort established in 1999 in beautiful Unawatuna, Sri Lanka. It is equipped with state-of-the-art diving equipment and comes well-equipped with a comfortable classroom to teach PADI courses in German, English, Sinhala, and Tamil.
The team makes every effort to ensure that students experience the best of this astonishing destination and the thrilling world that is waiting for them beneath the waves. The company excels at offering amazing holiday experiences, both, under and above water.
Due to their high-quality service and facilities, they have earned a great name in the diving industry. The diving training center is awarded as PADI Green Star and PADI winner 2016 and 2017 for “Outstanding Contribution to the Diving Industry”.
The diving school takes pride in the fact that they offer the cleanest filtered air to all divers in Sri Lanka. They are also known for their frequently serviced well-maintained equipment for all the divers and their 100% security record. The diving school has a team of skilled and seasoned international and local PADI dive instructors with years of teaching experience. Students wishing to get expert diving lessons will find this center to be a great fit.
Table of Contents
A thorough study of the keywords used in the client site revealed these interesting insights
1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business
|unawatuna diving prices||25|
|diving prices in unawatuna||Not in 300|
|PADI diving in unawatuna||Not in 300|
|diving in unawatuna||Not in 300|
|PADI diving centres in unawatuna||Not in 300|
|best diving in unawatuna||Not in 300|
|diving prices in diving sri lanka||69|
|unawatuna snorkeling||Not in 300|
|south coast diving sri lanka||18|
|diving on sri lankas south coast||Not in 300|
|scuba diving in sri lanka||Not in 300|
|sri lanka diving||Not in 300|
|diving in sri lanka||50|
|best diving in sri lanka||39|
2 – They had duplicate content issues, which was affecting their ranking negatively.
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 480% from 985 monthly visitors to almost 4775 monthly visitors.
We now see 15 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 15 key terms.
Along with this, we managed to rank 15 keywords in the top 10 rankings. This included the main keyword the client was targeting
|unawatuna diving prices||1|
|diving prices in unawatuna||1|
|PADI diving in unawatuna||1|
|diving in unawatuna||1|
|PADI diving centres in unawatuna||1|
|best diving in unawatuna||1|
|diving prices in diving sri lanka||1|
|south coast diving sri lanka||1|
|diving on sri lankas south coast||1|
|scuba diving in sri lanka||2|
|sri lanka diving||3|
|diving in sri lanka||3|
|best diving in sri lanka||5|