Organic Traffic Increased by 480% in 6 Months
[Tour and Travel industry SEO Case Study]

Client Business Snapshot

• The Client Is In The Tour And Travel Industry.
• Before Engaging With Us, Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
• The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.

Client Business Overview

The company is a PADI 5-star IDC dive resort established in 1999 in the beautiful Unawatuna, Sri Lanka. It is equipped with state-of-the-art diving equipment and comes well-equipped with a comfortable classroom to teach PADI courses in German, English, Sinhala, and Tamil.

The team makes every effort to ensure that students experience the best of this astonishing destination and the thrilling world that is waiting for them beneath the waves. The company excels at offering amazing holiday experiences, both under and above water.

Due to their high-quality service and facilities, they have earned a great name in the diving industry. The diving training center has been awarded as PADI Green Star and PADI winner in 2016 and 2017 for “Outstanding Contribution to the Diving Industry”.

The diving school takes pride in the fact that they offer the cleanest filtered air to all divers in Sri Lanka. They are also known for their frequently serviced, well-maintained equipment for all the divers and their 100% security record. The diving school has a team of skilled and seasoned international and local PADI dive instructors with years of teaching experience. Students wishing to get expert diving lessons will find this center to be a great fit.

Table of Contents

• The Diagnosis
• The Solution
• The Benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business

2 – They had duplicate content issues, which was affecting their ranking negatively.

The solution

Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.

1 – Keyword research

We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to the readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 480%, from 985 monthly visitors to almost 4775 monthly visitors.

We now see 15 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 15 key terms.

Along with this, we managed to rank 15 keywords in the top 10 rankings. This included the main keyword the client targeted by the client.