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Organic Traffic Increased By 470% In 6 Months

[Law Industry SEO Case Study]


"Will My Brand Rank on the First Page of Google Results for These Keywords?"

Many of our customers put forward this question. It is vital to understand that the difficulty in accomplishing specific objectives is directly related to the competition in the industry in which the website operates.

This SEO case study explores how we were able to achieve top 10 rankings for almost 2 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.

Client Business Snapshot

  • The Client Is In The Law Industry.
  • Before Engaging With Us, Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
  • The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.

Client Business Overview

The company is a well-known law firm that offers a significant differentiator in obtaining a successful verdict in a court of law. They have proficiencies in fighting for a range of legal cases and work hard to get clients a fair result. The company has been delivering exceptional quality legal services to many customers since 2012. Their main motto is to strive to offer cost-effective, targeted, and highly accessible law services for all. They are a full-service law firm with a team of highly experienced and globally minded lawyers.

The law firm’s key focus is on real estate, divorce, family law, and estate planning. The litigators working at the firm make every effort to satisfy clients with their sharp legal acumen. They follow an approachable and honest way of doing business. This differentiates it from other law firms and allows the team to personally connect with the client to get to know the case history and legal precedents better. As a result, it exceeds client expectations that they have from a typical law firm.

The law firm’s strength lies in the versatile experience of its lawyers. They have a depth of specialization combined with a breadth of know-how and a keen business focus. They are accessible and can be contacted to give appropriate legal advice to clients depending on the context of their specific case.

Table of Contents

Law Firm Industry Keywords in top 10

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights:

1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to the client’s business.

2 – They have a Google page speed issue, which was affecting their ranking negatively. Google has indicated that the upload speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The Solution

We have resolved the page speed issue with the help of the development team and narrowed down the issue affecting Google rankings. We developed a solution to counter these problems specifically.

1 – Keyword research

We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to the readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.

Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 470%, from 0 monthly visitors to almost 470 monthly visitors.

We now see 2 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 5 key terms.

Along with this, we managed to rank 2 keywords in the top 10 rankings. This included the main keyword the client was targeting.

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