“How can I appear in the top page rankings for my keyphrases?”
It is a common question asked. However, do note that the degree of difficulty in achieving online search objectives will align with the amount of competition in the website’s industry.
This SEO case study explores how we were able to achieve top 10 rankings for almost 18 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.
Client Business Snapshot
- The client is in the Print Industry.
- Before engaging with us, their website traffic was not performing as expected. The key terms were not ranking on the first page of Google SERP.
- The client’s mandate was clear. They needed to be seen above-the-fold in organic SERPs and dominate the first 3 positions in Google SERPs.
Client Business Overview
The company is a family-owned and operated business with over 30 years of manufacturing experience. They and their five sons would spend hours upon hours glueing them together for their small business clients.
Table of Contents
- The Diagnosis
- The Solution
- The Benefits
A thorough study of the keywords used in the client site revealed these interesting insights
1 – Low SERP ranking for most of the keywords; they were not in the top 10 positions for the key terms relevant to client business.
2 – Their ranking was affected by slow Google page speed issue. Google has indicated that the upload speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and added content for most of the targeted pages of the website.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
We now see 18 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 21 key terms.
Along with this, we managed to rank 18 keywords in the top 10 rankings. This included the main keyword the client was targeting.