A thorough study of the keywords used in the client site revealed these interesting insights
1 – Low SERP ranking for most of the keywords; they were not in the top 10 positions for the key terms relevant to client business.
2 – Their ranking was affected by slow Google page speed issue. Google has indicated that the upload speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and added content for most of the targeted pages of the website.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
We now see 18 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 21 key terms.
Along with this, we managed to rank 18 keywords in the top 10 rankings. This included the main keyword the client was targeting.