“How can I use these keywords to power up my Google ranking?”
We have come across this line of questioning many times. It is crucial to understand that the more competition in the website’s industry, the higher the difficulty will be in meeting those specific goals.
This SEO case study explores how we were able to achieve top 10 rankings for almost 20 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.
Client Business Snapshot
- The Client Is In The Reputation Management And Review Industry.
- Before Engaging With Us Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
- The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.
Client Business Overview
The company has a core competency in enhancing the online reputation of brands across the globe. They understand that online reviews are the digital world’s equivalent of word-of-mouth marketing and hence can make or break your business. They specialize in enhancing the value from this asset called ‘business reputation’. The company allows customers to grow online reviews organically.
The company has been providing genuine and risk-free reviews for online businesses in order to make the business look credible and reliable. Their review generation process is so simple that the customer can easily send its clients a review request with regular bulk uploads or once at a time. This request can be sent in a format that is convenient for them.
The customers’ clients can receive an email or SMS text as per their requirements. Since the brand makes outreach and engagement simpler, the chances of obtaining a favourable brand review online shoot up dramatically. The company has got a full-fledged team to manage negative feedback by quickly responding to negative customer reviews or posts. This helps them control the negative sentiment against a brand and prevent an issue from snowballing into a major branding catastrophe. The company’s expertise in generating targeted business reviews helps companies to bolster their online presence, improve site traffic, and obtain better conversion online.
Table of Contents
A thorough study of the keywords used in the client site revealed these interesting insights:
1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business
2 – They had duplicate content issues, which was affecting their ranking negatively.
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 700%, from 3000 monthly visitors to almost 21000 monthly visitors.
We now see 80 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 23 key terms.
Along with this, we managed to rank 23 keywords in the top 10 rankings. This included the main keyword the client was targeting.