[Skin Care And Dermatologist Industry SEO Case Study]
"How do I get ranked on the first page of Google for my keywords?"
We see this line of questioning quite often. But it is worth knowing that the degree of effort needed to accomplish distinct objectives correlates with the level of competition in the industry in which the website operates.
This SEO case study explores how we were able to achieve top 10 rankings for almost 20 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.
Client Business Snapshot
The Client Is In The Skin Care And Dermatologist Industry.
Before Engaging With Us, Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.
Client Business Overview
The skin specialist has a proven track record in enhancing beauty and going beyond ‘skin deep.’ They know that the skin is the human body’s largest organ, and if skin diseases are not treated properly, and on time, then they impose a huge economic and psychological burden on patients. They have the skills, experience, and resources to present comprehensive, state-of-the-art dermatological treatments for medical and aesthetic issues that affect the skin and impact self-confidence.
The dermatologist is known to help patients achieve stunning young-looking skin with their safest and most technically advanced methods. The office at Frisco has specialized in providing a full range of medical dermatology, surgical dermatology, and surgical dermatology services since 2006. The office has an exceptional team which includes board-certified dermatologists that can treat patients of all ages. At the clinic, they accept most insurance plans and is, thus, a popular choice for dermatology in Plano and dermatology in Prosper.
The dermatology clinic is the US’ premier skin clinic that delivers the best balance of expert skincare through innovation, state-of-the-art equipment, and effectiveness, coupled with safe and hygienic procedures.
All patients are given the highest standard of skincare and treatment at the clinic. The exemplary team is devoted to addressing all the patient’s queries and concerns with kind-heartedness, courtesy, and care. So, whether the patient is suffering from common skin conditions like acne, rosacea, mole checks, or psoriasis, or has a difficult-to-diagnose skin condition, the team is skillfully trained, responsive, and geared up to help the patients.
A thorough study of the keywords used in the client site revealed these interesting insights:
1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business
2 – They had duplicate content issues, which was affecting their ranking negatively.
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
1 – Keyword research
We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
2 – Blog posts to add value to the readership audience
We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.
3 – Website content optimization
The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content.
We have added the onsite content to the targeted and other website pages, which improved the keyword density and code to ratio of the website. This helps to gain more targeted keywords on page 1.
The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 200%, from 2000 monthly visitors to almost 4000 monthly visitors.
We now see 17 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 20 key terms.
Along with this, we managed to rank 17 keywords in the top 10 rankings. This included the main keyword the client was targeting.
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