Tours And Travels

Organic Traffic Increased By 380% In 6 Months

[Tours And Travels Industry SEO Case Study]


"Can I rank on the first page of Google search result for these keywords?"

Many customers have this question for us. But it is vital to understand that the degree of difficulty in meeting specific goals will be based on the degree of competition in the industry in which the website operates.

This SEO case study explores how we were able to achieve top 10 rankings for almost 35 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in a higher volume of conversions.

Client Business Snapshot

  • The Client Is In The Tours And Travels Industry.
  • Before Engaging With Us, Their Website Traffic As Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
  • The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.

Client Business Overview

The company is into diving courses as per PADI norms (Professional Association of Diving Instructors). It has been conducting operations ever since it was established in 2014 in Sri Lanka. The company has a valuable USP of offering PADI courses at very reasonable rates. The company boasts of a unique learning methodology. In this approach, they have a sitting area with a flat screen that makes PADI courses teaching exciting. It also consists of an equipped room, a schoolroom, a compressor room, and a private shower area.

Their diving center continues to provide top-quality services to thousands of divers throughout the world. They excel at diving excursions to expert divers and coaching for all levels, from beginners to experienced divers. Students can get to know the delight of the sea safely, soundly, and effortlessly by doing their first dives with the company.

Over the last 5 years, the company has earned an excellent name in the industry because of its utmost professionalism and customer service. Their skilled and seasoned staff can help students if they want to become skilled at diving as a career vocation, have a fun dive, or just discover the learning center with a little help from local knowledge.

The company is proud of its commitment to sky-scraping security standards, clean and contented facilities, and friendly and experienced staff. They remain at the forefront of high-quality recreational and professional diving lessons to students.

Table of Contents

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights:

1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business

2 – They had duplicate content issues, which was affecting their ranking negatively.

The Solution

Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.

1 – Keyword research

We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to the readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.

Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 380%, from 149 monthly visitors to almost 577 monthly visitors.

We now see 15 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 15 key terms.

Along with this, we managed to rank 15 keywords in the top 10 rankings. This included the main keyword the client was targeting.

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