The Facts About Organic Vs Paid Search
Organic, as we all are well aware of is a scientific term that refers to “having features of organism, developing in a living manner or coming naturally”. The definition or shall we say the description appropriately fits and relates to the approach that has been adopted by Organic Search engine optimization strategies in the field of SEO.
SEO on the other hand is quite a familiar term that we all have come across in the digital race and technologically evolving world. It can’t be denied that SEO is a necessity for every business on the World Wide Web in order to compete and survive by attracting more visits and clicks for lead generation.
Organic SEO or the “naturally occurring SEO” or the popularly known as White Hat SEO is a process in which certain specialized techniques are used to achieve long lasting results including search engine visibility. This is because the ranking done by the search engines now are pretty much based on the type of symbiotic relationship that flourishes between the natural functioning of the algorithms and the actual content of the websites.
The organic SEO results are much different from the ones that are obtained after paying money. The effects of the Organic SEO will only be shown after the real set up has been completed and given enough time. The results are much different from the paid ones because when you stop paying the money for the paid ones, effects are gone but the organic setup will keep showing the desired results for quite a long time, depending upon the work you put behind the scenes. There are many steps that one must take in order to achieve success with any kind of organic optimization of the search engine and these might as well be the starting steps when one is planning their website design.
To learn as to how the optimization in the natural manner really takes place and how the results last longer, one needs to understand the underlying stages and steps involved. The successful start to an organic SEO campaign is given by the content. Then, the links are put together and finally, tag attributes are incorporated.
The process is explained in a bit detail in the following ordered list:
- Relevant Content: Writing real relevant content that actually connects the service or product being advertised by the website is the first step to get started. There are a few keywords that are stressed upon and thus the process of searching by the engine looks for the quality of content along with the keyword density to put up the final rankings.
- Spreading the links: This might as well be known as setting up backlinks. In this, the content of the website is supported by additional secondary content coming from other websites or blog forums that have a clear relation with the keywords being used in the web page’s content.
- Meta-tags and incorporation of tag attributes: This is often regarded as the winding up of the optimization set up in which the dynamic data or information through meta-tags are linked or made related to the website’s content.
Coming to the part as to why Organic SEO is needed and why one should not prefer the paid SEO, we have the following key reasons to take into consideration:
- Organic SEO process generates more leads, clicks, customers. This happens because the organically optimised web pages have been properly designed to be backed up by the search engine because of the relevant data being provided.
- As the content is highly relevant and the keyword density is kept at its appropriate level, the results of the optimization will last a lot longer.
- The results displayed by organic optimization results in greater trust between service provider and the customers.