As a business owner you might always be on the lookout for the next big thing that can help you attract new customers. You would want something that is quick and dependable. Also, something that is measurable so that you can keep a tab! Well, meet ecommerce PPC management Kelowna. It is the friendly sidekick to boost your SEO efforts.
We will uncover the techniques for developing PPC campaigns that are specifically effective for online retailers in this article. We will outline the benefits of how can PPC increase sales.
But before we dive into the nitty-gritty, let’s take a moment to brush up on some basics about PPC management Kelowna.
1- What is ecommerce PPC strategy?
PPC is short for pay-per-click. It is an advertising model in which you are charged a cost each time someone clicks on one of your digital advertisements. Notable examples of PPC ads encompass paid search listings, Facebook/Google Shopping ads. This article will predominantly concentrate on paid search ads. They are distinguished by their placement as sponsored search results positioned above organic listings.
Ecommerce PPC refers to the strategy employed by online stores to showcase their products through PPC ads. This method involves targeting audiences with ads tailored to their web browsing activities and the keywords they actively search. The PPC model provides e-commerce businesses with a highly dependable avenue to connect with and attract new customers.
2- Why should you opt for PPC for e-commerce?
PPC enjoys immense popularity among ecommerce brands. The reason behind this is that PPC advertising generates 50% more conversions than organic advertising does.
3- How do you drive sales with PPC-
3.1- Instant results
PPC’s primary and most notable advantage is you can immediately activate your ads upon campaign initiation. If your ads prove to be effective, you can swiftly generate substantial traffic to your store. This stands in contrast to organic channels such as Kelowna SEO, where noticeable results may take several months to materialize.
3.2- You only pay when someone clicks on the ad
The apparent benefit of employing PPC to promote your e-commerce store lies in the fact that you only incur expenses when someone clicks on your ad. This ensures that your marketing budget is efficiently spent, eliminating the expense of ads that may not yield results. Additionally, you have the flexibility to set maximum limits on your ad spend. It prevents any inadvertent exceeding of your PPC budget.
3.3- Measurability
You can assess the success of your ads with the help of comprehensive analytics, which are offered by all major PPC networks. It facilitates the process of separating unsuccessful advertisements from successful ones. You now have the chance to use the information to modify your approach and increase your return on investment (ROI).
3.4- Granular targeting
PPC advertisements simplify the process of targeting specific segments within your desired audience. It allows you to draw motivated shoppers to your store. You have the flexibility to define the audience for your ads based on various criteria such as location/characteristics, interests/search patterns, and a variety of other targeting options.
For example, let’s say you manage an online store specializing in fitness equipment. With PPC, you could craft a paid search campaign exclusively aimed at urban dwellers aged 30-45 with a keen interest in home fitness. This tailored approach refines your targeting and proves an effective and efficient PPC strategy.
3.5- Display Options
You can showcase PPC ads on search engine results pages/social media platforms and various content websites. For instance, Google display ads alone can be found on approximately 35 million websites.
4- What are the best practices of Ecommerce PPC?
We now know exactly what benefits there are to using PPC for e-commerce. Now let’s explore some suggested practices for planning and carrying out an effective PPC advertising campaign.
4.1- Define your goals
Clarifying your goals for the campaign is the first step to take before launching it. This will permit you focus your efforts more effectively and increase your revenue.
Usually, for an online store, the main aim is to sell more or get more leads. But which specific groups of people do you really want to connect with? And which products are you most excited about promoting?
You can decide to advertise your most popular product—the one people like the most and buy the most. This makes your ads more effective, gets you more attention, and increases your sales. It’s like focusing on what works best.
But remember, you have to think about how much money you want to spend. You pay for the outcomes you receive when using PPC. Your campaign ends once your entire budget has been used. This occurs even when you’re getting close to your objective. Thus, it’s critical to strike a balance between your wants and your financial constraints.
Always make sure your budget aligns with your goals and guarantees profitability. For instance, if you offer a fitness class for $50, and the cost to your business per attendee, including overhead, is $30, you’ll want to ensure your CPC (cost-per-click) stays below $20 to secure a profit.
4.2- Select right keywords
Now, you have to choose the words that, when people search for them, will make your ad appear.
Let us stick to the fitness class example. You can hire SEO consultant who might choose keywords like workouts at home or fitness class. Your ad would then appear when your specified audience searches these phrases (and close variations of them).
When choosing the best keywords isn’t just about thinking of words related to your product or store. You have to pick words that people are really using when they search. Additionally, consider factors like the volume of searches for that word and the intended results of those searches. Finding the right keywords to focus on can be made easier with the help of tools like Google Keyword Planner.
Generally, words that many people search for are harder to compete for and end up costing more. So, it’s a good plan to pick less common, specific words with high purchase intent. This helps keep your costs low and more people clicking on your ad.
You can also specify the system not to show your ad if someone looks for things you don’t sell. For instance, if your store only sells courses for men, you can add ‘sunglasses for women’ to the list of words to avoid.
4.3- Set measurable KPIs
Key performance indicators, are like measuring tools. It helps you see how well your PPC campaigns are doing and if they meet your goals. They give you useful information about what your campaigns are good at and where they can be better.
For example, let’s say your goal is to sell more products. This is common for many businesses. KPIs like conversion rates, qualified leads/return on ad spend, and return on investment would be important to keep an eye on. These KPIs help you pay attention to the important stuff. You can track your success and plan how to make the good things even better.
4.4- Create ads
Now, you have to make your ads.
To be straightforward, making an ad that convinces people to buy is not easy. But don’t worry; you can learn from ads that worked well in your industry. You can look at what successful ads do and try to do something similar. Here are some top strategies-
- You need to ensure that your headline is creative and catchy. You can use power words like 50% off or exclusive deals. They can help to incite reactions from your target audience.
- One more effective strategy is to incorporate your company’s USP in the ad. This can be your return policy or even your customer service.
- You need to think of the user and their primary goal. You need to weave this in your ad copy. Instead of highlighting the features you can talk about the benefits of your products.
- When using display search ads make sure you only use high quality visuals. You need to present your products in the best way. You can make use of schema markup to provided data that is structured about your products. This can help them rank for rich results.
- It’s very important to use a clear call to action. You need to use action words like shop now or buy now. The best CTAs instantly convey the desired action to the audience.
4.5- Place bids
When your ads are ready to go, you must specify how much you can pay to display them.
Which ads appear when users search for something is determined by Google Ads using an auction-style mechanism. This system’s most crucial factor is the ad rank.
This is determined by a few factors including the user’s search query and the amount of money you are willing to pay for a quality ad. The search results are sorted by the ad that has received the highest total score.
Another important thing is the quality score. This checks how useful your ad is for the person searching. It looks at if the words match if your website is good, and if many people are clicking on your ad. The quality score also affects how much you pay for each click.
4.6- Track your performance
Once you are done setting up your campaign and it is running, you can track your performance using tools like Google Analytics. What make this important?
The lifeblood of your ad campaigns is data. When your strategy is more informed it will lead to higher your chances of getting high returns on ad spend. If you need more advanced reporting, then you can use third-party tools like Moz, Ahrefs and SEMrush.
These tools have various advantages and features that can be of great help. You can choose the one you feel is right for your business.
5- Advance strategies that can prove to be a boon
Having covered the fundamental steps of e-commerce PPC, let’s briefly explore some advanced strategies that can elevate your campaigns to a higher level.
5.1- Start your ad campaigns with an assessment.
The caliber of your data largely dictates how effective your advertisements will be. You can collect the information required for a successful PPC ad by conducting an audit prior to the campaign launch. You need to target metrics like-
- Competitor’s unique selling point
- Ad copy/content
- Ad quality score
- Keyword and targeting strategy
- Areas of wasted ad spend
If you’re new to running PPC ads, begin by checking how well you’re doing with SEO expert. See what’s already going well. Check things like how many people visit your site and what they do there, especially for the words you want to target with your ads. You can use this to determine which areas of your PPC campaigns are most important to concentrate on.
5.2- Check out what your competitors are doing with their ads.
This can give you some great ideas. Please make a list of the ads that are doing really well and compare them to yours.
For a closer look, you can use special tools like Ahrefs or SpyFu. These tools give you a lot of info about what your competitors are up to. SpyFu is especially cool – it shows you all the ads they have and the words they’re trying to get attention with.
While using these tools, take a good look at all the marketing stuff they offer. For example, Ahrefs has a feature called ‘Ads history’ that shows you other pages using the exact keywords. You can see their landing pages, the words they use in their ads, how well they do in search results, and more.
After that, check out their landing page and website as a whole. Is it easy to use on a phone? How fast does their site load compare to yours? Look at how they ask people to do something (that’s called CTA). Are they trying to sell right away, or are they guiding people to a sales page? These simple things can give you an advantage in the search results.
5.3- You can perform A/B tests now.
Having gained a great deal of knowledge about your website and the tactics used by your rivals; it’s time to determine which of your advertisements will be most effective.
A/B testing is a simple idea. You create two different versions of your ad parts like buttons, words, pictures, or titles. Then, you check which version works better to get you more results.
This is really useful because it helps you put your effort and money into ads that make you more money, lowering how much you spend for each result you get.
6- Why should you hire a company for PPC Management Kelowna?
We’ve talked about how PPC is a really good way to advertise for online stores. But, handling PPC campaigns well can be tricky.
Some of the main challenges of running PPC campaigns involve getting familiar with important ideas and words and figuring out which types of PPC and platforms work best for you. Also making sure you have enough time and resources to handle and tweak your ads well.
That’s why many online stores outsource PPC. These Kelowna PPC Company are experts in creating successful PPC campaigns for ecommerce businesses. They know exactly which metrics to keep an eye on and which strategies to use for the best outcomes. This is why you should trust Victoria PPC company for your ecommerce PPC campaign.
