Increase in sales
Having said all these, the benefits of directory submission can all be summed up to one thing: an increase in sales. Being able to reach your market will increase your chances of doubling or even tripling your sales.
In fact, even when the economy is poor, online-centered sales have shown an impressive growth over the past few years. That means people are more likely to shell out money on online finds. The convenience of online shopping will forever lure customers into opening their pockets.
Directory submission, along with Search Engine Optimization, can cost some money as an initial investment, sure. But if you look at its benefits, you will be able to get that money back in a short period of time – shorter than using the usual marketing methodologies.
Go Find A Reliable Directory Submission Site
This is the crux of the matter. In order for you to bask in the benefits of directory submission sites, you have to choose a good one first. There are many ways to spot a good directory listing site.
Showing you the figures isn’t going to cut it. If the directory submission site’s only method of appealing to you is by showing you their current traffic percentage, look elsewhere. This isn’t enough.
Find out if they have a relevant following or how many businesses have already listed on them. They should be able to drive buyers to your page each month. They should be able to showcase your business banners, links and logos in different categories for increased exposure.
Track record and years of experience in this business are also vital when choosing a directory submission site to trust. If they have been in the business longer than 10 years such as Shop In Canada, you know that they are experienced enough that they are already experts in search engine strategies related to directory submission. It is also a clue that they are not employing black hat SEO strategies.
So go ahead and do your business a favor. List it on directory submission sites and start enjoying the traffic being redirected.