Organic Traffic Increased by 300% in 6 Months
[Heating and cooling industry SEO Case Study]

Client Business Snapshot

• The Client Is In The Heating And Cooling Industry.
• Before Engaging With Us, Their Website Traffic Was Not Performing As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
• The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERPs.

Client Business Overview

The company is a family business that has built a stellar reputation in the installation, upgrade, and maintenance of ACs, Furnaces, Water Heaters, and Garage Heaters. Their team of experienced yet courteous experts carry out a remarkable job in high-quality installation and timely maintenance of different appliances that offer heating or cooling.

The superior quality residential and commercial HVAC services with a strong focus on quality customer service make them stand apart from others in Ottawa and the Valley. The company is a one-stop solution for all residential and commercial HVAC service requirements and gives customers a hassle-free experience based on their experience of the last 12 years.

The company’s core values are built on quality service, workmanship, and are backed by a guarantee unmatched in the industry. They are committed to providing total indoor air comfort. Their services include repair and replacement for heating, air conditioning, and indoor air comforts. The team offers high-quality heating, cooling, and HVAC services to both residential and commercial customers in Ottawa, Pembroke, Barrhaven, Kanata, Nepean, and Orleans.

The company is rated by BBB as A+, which demonstrates its ability to provide high-quality furnaces, air conditioners, and exceptional services to clients. Customer satisfaction and a passionate and experienced team are the backbones of the company’s success.

Table of Contents

• The Diagnosis
• The Solution
• The Benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business

2 – They had duplicate content issues, which was affecting their ranking negatively.

The solution

Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.

1 – Keyword research

We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to the readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service, and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 300%, from 600 monthly visitors to almost 1,900 monthly visitors.

We now see 19 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 20 key terms.

Along with this, we managed to rank 19 keywords in the top 10 rankings. This included the main keyword the client was targeting.