National Lawyer

Organic Traffic Increased By 600% In 6 Months

[The National Lawyer Industry SEO Case Study]


"How do we get on first page Google rankings with these keywords?"

That is a fair question. However, do note that the degree of difficulty in achieving online search objectives will depend on the amount of competition in the website’s industry.

This SEO case study explores how we were able to achieve top 10 rankings for almost 10 key terms relevant to the client line of business. We employed white-label SEO solutions in order to accomplish this goal and saw a marked increase in website traffic that aided in higher volume of conversions.

Client Business Snapshot

  • The Client Is In The National Lawyer Industry.
  • Before Engaging With Us Their Website Traffic Did Not Perform As Expected. The Key Terms Were Not Ranking On The First Page Of Google SERP.
  • The Client’s Mandate Was Clear. They Needed To Be Seen Above-The-Fold In Organic SERPs And Dominate The First 3 Positions In Google SERP

Table Of Contents

The Diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

1 – Low SERP rankings for most of the keywords; they were not in the top 10 positions for the key terms relevant to the client’s business as you can see above.

2 – They had duplicate content issues, which was affecting their ranking negatively.

The Solution

1 – Keyword research

We did keyword research for relevant terms applicable to the client’s business. This was geared to bring more qualified site traffic and higher keyword rankings on the SERPs.

2 – Blog posts to add value to readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as an organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, the content wasn’t generating enough SEO juice as they didn’t have enough relevant content. We took some content related to a specific service, and created a new page for that service, and then we elaborated on this for the new service page.

Additionally, we identified the problem of keyword stuffing on some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The Benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 600% from 1,936 monthly visitors to almost 12,188 monthly visitors.

We now see 250 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 350 key terms.

Along with this, we managed to rank 250 keywords in the top 10 rankings. This included the main keyword the client was targeting

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