Custom web development also offers other advantages that templates or pre-built sites cannot. Here are some of them:
Custom-fit – Both the look and the functionality of your website can be tailored to your specific requirements and target audience. When you have a website built from the ground up, careful consideration can be given to its navigation, visual graphics, color and layout, user experience, and overall personality.
Scalability – Custom web design gives you the leeway to build an informational architecture, which allows your website to easily grow as your business grows. Further customizations as well as integration with other platforms (including social networking tools or ecommerce) can be done down the road as needed.
Unique design – A custom designed website represents your brand’s individuality and can make it stand out from the crowd.
Ownership – When you go the custom route, you own the code and design, so you always have full control.