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Frequently Asked Questions – FAQs on Social Media Marketing

How many social media platforms should a business use?

As a rule of thumb, you need to market your product more intensely on the platform that has the majority of your target audience. Plus, you also need to ensure that your product aligns with the USP of a given social media platform.
For example, if it is a food or travel site, then an image-centric social media site like Instagram and Pinterest will be the priority channels to target for you.

What social media platform is most used by businesses?

Facebook is the most used platform. According to a survey, it was used by 93 percent of the social media marketers to promote a business, brand, product, or service. If you have to promote your brand, then you need to contact an SMO expert.
They will roll out strategic campaigns that help your brand get more likes, shares, comments, and interactions. With increased visibility, you can be assured of quality site traffic and better conversation for your digital business.

What are 3 social media marketing strategies?

1 – Align the campaign to the business objective. You can set up the campaign to track KPIs like engagement, click-through, and conversion rates. So, for different channels like LinkedIn or Instagram, you will have different KPIs aligned.
2 – Create an audience persona from their buying behaviours, preferences, and data with the marketing team. Check Social media analytics to get valuable details about who your followers are, their location, and how they interact with your brand on social media.
3 – Carry out a competitive analysis to know what they are doing right, untapped potential, and opportunities worth pursuing.

What do social media marketers do?

Social media marketers carry out these responsibilities –

1 Figure out which social media channel to target based on your business, goals, and target audience presence.
2 Identify the target market to know who will be more likely to buy your products or interact more with your brand.
3 Increase brand buzz on social media by gathering more followers and eliciting shares, comments, and likes
4 Add posts that will help catch the audience’s attention, elevate engagement, and lead to traffic for the website.
5 Add blogs, videos, promotions, offers, deals, images, and catchy captions to increase better engagement with the customers
6 A good social media marketer will compare the goals with the results. This way, you can be assured that they are on the right track to meet your goals. If not, then they will carry out tweaks needed to bring the campaign back on track.

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