Organic Traffic Increased By 1200% In 6 Months
[Furniture Store Industry SEO Case Study]

Client Business Snapshot

• The client is in the Furniture Store industry.
• Before engaging with us their website traffic did not perform as expected. The key terms were not ranking on the first page of Google SERP.
• The client’s mandate was clear. They needed to be seen above-the-fold in organic SERPs and dominate the first 3 positions in Google SERP

Client Business Overview

The company supplies premium quality furniture. It is a young, thriving, family-owned and operated company. Touted as one of the fastest-growing furniture companies in New England and it has furniture stores in 5 locations – Warwick RI, Pawtucket RI, Providence RI, West Springfield MA, and Springfield MA.

To complete the interior design of a home or an office, it offers a wide range of furniture incorporating bedrooms, living rooms, dining rooms, children’s furniture, and mattresses, as well as a large variety of accessories.

The furniture company is proud to have a dynamic product line, which keeps expanding and offers the best in value, quality, functionality, and modernization. All team members in the company are deeply committed to delivering a dedicated consumer service, luxurious furniture and fast shipping service that will continue to set them apart from their competitors.

The company is proven to be a trendsetter in compact, space-saving furniture in the US. It is fast emerging as the name to consider when customers are looking for ultra-modern, contemporary and period furniture for the home, workplace, or office.

The company remains committed to delighting clients every step of the way and it is fast reinventing the way people shop for their homes and offices – from product discovery to final delivery.

Customers use their site to enjoy pressure-free shopping experience and instant accessibility of merchandise.

Table of Contents

• The diagnosis
• The solution
• The benefits

The diagnosis

A thorough study of the keywords used in the client site revealed these interesting insights

1 – Low SERP ranking for keywords; they were not in the top 10 positions for the key terms relevant to client business

2 – They have Google page speed issue, which was affecting their ranking negatively. Google has indicated that the uploading speed is one of the signals used by its algorithm to rank pages. Slow uploading means that search engines can crawl fewer pages, and this could negatively impact your indexation. Page speed is also important for the user experience. Pages with a long load time tend to have higher bounce rates and lower average time on page. Longer load times have also been proven to negatively affect conversions.

The solution

We have resolved the page speed issue with the help of development team and narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.

1 – Keyword research

We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.

2 – Blog posts to add value to readership audience

We focused on improving Google rankings by providing informative blog posts that added tremendous value to the target audience. The keyword-rich content focused on readability as well as organic rankings boost.

3 – Website content optimization

The home page had quite a lot of content already existing on the site. However, these weren’t generating enough SEO juice as they didn’t have relevant content. We took some content related to a specific service and created a new page for that service and elaborated on the same in the new service page.
Additionally, we identified the problem of keyword stuffing in some of the pages. Since this issue can negatively impact Google rankings, we concentrated on generating fresh content with a higher emphasis on readability and lesser occurrences of the keyword.

The benefits

The extensive SEO optimization strategies we rolled out for the client saw results that matched client expectations. We were able to boost the website traffic by almost 1200% from 990 monthly visitors to almost 11804 monthly visitors.

We now see 28 key terms appearing in the top 10 rankings of Google SERPs, a jump from the existing 28 key terms.

Along with this, we managed to rank 23 keywords in the top 10 rankings. This included the main keyword the client was targeting