"Use these keywords and make my brand come on top of the Google results page"
It is a common statement we receive. However, do note that the degree of difficulty in achieving online search objectives will depend on the amount of competition in the website’s industry.
In this SEO case study, we discuss how we managed to achieve top 10 rankings for all five keywords related to the client’s business. Through white-label SEO solutions, we saw a significant boost in website traffic, which helped increase conversions.
Client Business Snapshot
The client is in the pharmacy and compounding business, established in 2021 in Calgary. With five locations across the city and Rocky View County, CurisRx has quickly built a reputation as “a pharmacy like no other,” offering personalized care, innovative walk-in clinic services, and expedited compounding solutions to serve the community with convenience and trust.
Before engaging with us, their website traffic did not perform as expected. None of ten targeted keywords was not ranking on first page of Google SERP. This limited their ability to attract significant organic traffic and convert potential visitors. Our objective was to improve these keywords rankings to boost visibility, increase website traffic, and ultimately drive better results for their business.
The client’s mandate was clear. They needed to be seen above-the-fold in organic SERPs and dominate the first page of positions in Google SERP.
Client Business Overview
CurisRx Pharmacy is a modern, community-focused healthcare provider with five locations across Calgary and Rocky View County. Established in 2021 by a team of experienced pharmacists, CurisRx was built on the vision of delivering “a pharmacy like no other,” combining traditional pharmacy services with personalized care, nutrition counseling, and innovative walk-in clinic offerings.
The pharmacies provide comprehensive healthcare support including prescription dispensing, expedited compounding, chronic disease management, women’s health, travel medicine, vaccinations, and lab requisitions. Specialized services such as breast pump rentals, Botox® treatments, and veterinary medications further distinguish CurisRx as a full-service healthcare destination.
Each location is designed with patient convenience in mind, offering free parking, city-wide delivery, direct insurance billing, and extended hours, including Saturday openings. CurisRx also emphasizes accessibility through priority shipping for compounded medications across Canada, making high-quality pharmacy care widely available.
Dedicated to inclusivity and collaboration, CurisRx fosters long-term relationships with patients, ensuring every individual receives tailored healthcare solutions in a welcoming environment. With its unique integration of pharmacy, health, and wellness services, CurisRx continues to redefine what a modern pharmacy experience should be—convenient, personalized, and trusted.
Table of Contents
The diagnosis
A thorough study of the keywords used in the client site revealed these interesting insights.
At the outset of the campaign, none of the ten targeted keywords was not ranking on the first page of the search engine results pages (SERPs), making it challenging for potential customers to discover the client’s website organically. This limited visibility underscored the need for a focused SEO strategy to improve keyword performance.
We began by conducting a thorough audit and implemented a comprehensive SEO plan tailored to address the client’s specific needs. These initial efforts laid a strong foundation for enhanced keyword rankings and improved online visibility. Overcoming this early challenge was a critical first step toward driving qualified traffic and achieving sustained SEO success.
The solution
Once we had narrowed down the issue affecting Google rankings, we developed a solution to counter these problems specifically.
Keyword research
We did keyword research for relevant terms applicable to the client business. This was geared to bring more qualified site traffic and higher keyword rankings on SERPs.
The benefits
The comprehensive SEO optimization strategies we implemented for the client delivered results that aligned with their expectations. Through a targeted and data-driven approach, we successfully increased the website’s monthly traffic by an impressive 21.08%, growing from 1,651 visitors to approximately 1,999. This significant improvement was achieved through a combination of on-page enhancements, technical SEO fixes, strategic keyword targeting, and quality content development. By focusing on both user experience and search engine visibility, we not only attracted more visitors but also laid the groundwork for sustained growth. The results reflect the effectiveness of our tailored SEO efforts and ongoing performance monitoring.
We’ve observed a positive improvement in the rankings for all of our targeted keywords. Currently, all of five focus keywords are ranking on the first page of Google.ca, demonstrating the effectiveness of our SEO efforts to date. Our primary goal moving forward is to bring the remaining keywords onto the first page, while continuing to strengthen the rankings of those already positioned there. By refining our strategy and maintaining consistent performance tracking, we aim to enhance visibility and drive even more qualified traffic to the website in the coming months.
In addition, we have reviewed the website’s referring domains and backlink profile and observed a positive upward trend. This indicates that our ongoing SEO efforts are effectively strengthening the site’s authority and enhancing its overall online visibility. For your reference, we’ve included a screenshot highlighting this progress.
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