Freedom of Scalability
The size of your operations affects the complexity of your website. For a brand that is just starting out, there might not be a need for a large and complex website yet. However, you will want the option to scale up your website and overall online presence as your business grows.
Custom web design
gives you the opportunity to do exactly that with tools like integration capabilities, add-ons, etc. Scalability often isn’t possible with a cheap and generic website.
You also need to consider the rise of mobile technology. More and more people now access websites using their smartphones. Are you ready to cater to this market? Custom websites can be built for multiple-platform compatibility—and you can’t do that with a free template.