If you are a marketer, then you might agree with the term “change is the only constant.”
The unpredictable marketing landscape, and the ever-evolving technologies and trends, compel SEO expert company to research and employ new marketing strategies on a regular basis. Although it is challenging to stay ahead of the curve every time, it is necessary for digital success. And this is one of the reasons why businesses work with SEO consulting agencies.
With a Victoria SEO company at their aid, small business marketers obtain access to the necessary equipment, knowledge and skills required for succeeding in the evolving marketing landscape.
And with marketing predicted to become more complex, as per Call Rail’s reports, adapting to new digital marketing strategies is crucial for your agency’s growth in 2023. If you haven’t prepared your business for the future, then now is the time you get on track.
1- Prioritize automation and AI to outperform your competitors
The first thing you can do to set your digital marketing agency apart from your competitors is to look for ways to make the workflows streamlined and efficient. And what is better than automation and AI in doing so?
AI is evolving at a rapid speed. Even IDC has forecasted that global AI spending will exceed half a trillion by 2023. It is also believed that AI will power 95% of customer interactions by 2025.
One thing clear from these stats is that in the distant future, AI will become more prevalent than ever and may even take over various daily task human perform.
With an AI-powered platform, the marketers will have upper-hand access to market intelligence, which in turn can help in making data-driven and informed decisions promptly.
In the past few years, we have already seen the implementation of AI in the form of chatbots. Also, repetitive tasks in internal operations are automated successfully, thereby saving a lot of time.
Regardless, it is important to note that the human aspect will always remain significant in marketing. Hence, you must focus on using AI and automation for augmentation purposes of your marketing efforts and not as a substitute for the real people that drive them.
2- Adjust your strategies as per SEO’s evolution
With Google Algorithm updates happening 500 to 600 times a year, the search engine crawlers have become much smarter than ever.
In the last few years, Google has emphasized the delivery of featured snippets and other vital details right on the search engine result pages (SERPs). The reason for this update was digital users’ need to consume information on the go. Tech-savvy users want everything easily and promptly.
This led to many businesses realizing the need for optimizing the content as per Google’s features snippet to become visible on the search result page itself.
Due to the evolution of SEO, digital marketers at the SEO management company have started expanding to alternative search engines (such as Bing) as a part of their optimization strategy. Similarly, these experts are now optimizing content just for social media platforms.
Listed below are some elements that experts providing white-label SEO reseller services employ –
- Content optimization for different search engines
- Prioritizing image optimization as optimized images help with ranking on SERPs and drive more traffic to the site.
- Use relevant tools to identify feature snippets of the competitors
- Guest blog to obtain contextual links from niche-specific high-authority sites
- Generate different content for different platforms.
3- Obtain detailed insights for PPC campaigns in 2023
Overlooking to track and monitor the traffic and engagement on the website can result in missing out on huge growth opportunities.
To optimize the paid ad spends, it becomes crucial for many agencies to track lead conversions. After all, every PPC services company wants to reap maximum benefits without spending too much.
If you lack relevant tools in-house to take care of such a process or have a limited budget to hire experts to take care of it, you are better off working with a white-label PPC agency in Canada. Such agencies bring expertise, relevant tools and knowledge to the table. They work on your behalf for your clients and take no credit for the services offered. Your clients might believe it was you who offered exceptional PPC services to them.
What’s better? Such SEO service providers have a set procedure in place that prevents mistakes and ensures everything is under budget without hampering the final outcome.
Also, a white-label SEO company will guide you in using data to your brand’s advantage in 2023.
Of course, the thought of PPC and SEO Outsourcing in Canada might seem like a costly affair, but it is important to overlook the cost. This is because SEO companies bring more than just expertise to the table. They offer access to skilled experts, the latest tools and more, thereby streamlining the process. Also, let’s not forget the timely turnarounds. You and your clients will both experience the benefits of working with an SEO reseller agency.
4- Get ready to become reliant on Google Analytics 4
Universal Analytics will no longer be relevant from 2023 summer, given Google Analytics 4 is taking over. This means marketers will not require using Google Analytics 4 to obtain digital analytics insights and data.
Of course, there is going to be some level of a learning curve before digital marketing company start reaping advantages from it, but switching sooner than later is important for reasons like –
- Google Analytics 4 (GA4) will eventually become the standard go-to tool for data analytics. And even if new features were to be released by the company, it would likely add them in GA4 instead.
- If you wish to benefit from year-on-year data comparison, it is imperative you give GA4 a chance without any delays. This is because GA4 doesn’t support retroactive data. Failing to gather the data now can prevent you from the year-to-year comparison.
- GA4 will now use first-party cookies, and privacy is not the sole reason behind this shift. The creators wish to make GA more accurate for mobile devices, too.
- You can also use both UA and G4A simultaneously. Maintain the data flow until you become accommodated to the new system completely.
5- Focus on generating customer loyalty and boosting the retention rate
A successful and effective marketing strategy is one that evolves and grows as per customer needs and expectations.
When prioritizing customer experience, ensure that the process is ongoing. Also, ensure that your strategies focus on retaining existing customers and not just attracting new ones to the brand.
Focusing on existing customers is key to growing the brand over time. Even studies claim that acquiring new customers is 5 times less expensive than maintaining existing ones. Besides, having a loyal customer base means assistance with word-of-mouth marketing.
One study reports that 57% of customers happily pay more money when the seller is a trusted brand, thereby emphasizing the significance of customer retention and loyalty for a business even more.
If you are struggling to maintain customer retention rate and satisfaction, these tips from experts at an SEO consulting company can come in handy –
- To maintain a healthy base of existing customers, consider offering a customized experience.
- Offer personalized gifts and offers after re-engaging with customers using automation.
- Establish a customer feedback loop.
- Appreciate your customers with surprising and delightful experiences. You can easily achieve this with usage milestones, upsell and renewal strategies.
Customers appreciate promotions from brands, especially during economic uncertainty. And with a recession looming overhead like a dark cloud, now is the time to show your customers you care and value them.
Also, don’t forget to track the repeat customers. It can help in setting new goals and, eventually, growth.
6- Thought leadership matters too
Gone are the days when posting anything and everything online was acceptable, especially as a brand. If you wish to be deemed an industry leader, you will require putting out things that are both accurate and helpful.
If your website is being looked up by people within the industry for insights and facts, know that you are doing something very right. But if your content is being overlooked, you are in immediate need of a content marketing company at your disposal.
An SEO agency in Canada is equipped with appropriate tools and experts in content marketing in Canada. They will help you produce copies that are insightful and value-adding to the readers. Such content has the capability of attracting digital users and customers who are looking for assistance from someone trustworthy.
To be deemed as a thought leader in the industry, your aim must be producing research-driven and inspirational content that has some level of educational value and the ability to bring change.
If you are still questioning the need for thought leadership, listed below are some of its benefits.
- It is an excellent way of building credibility and attracting new business.
- Even though thought leadership is not an SEO strategy, there always remains a chance of getting linked by people who find your content value-adding, thereby making your SEO profile competent enough.
- It assists in generating a loyal audience base and enticing new potential customers to the brand.
7- Get ready for the cookie-less future
Cookies have numerous purposes in digital advertising. For instance, they help with tracking and performance measurement.
Even though cookies have been around for a few years now, in recent years, their use has come under increased investigation. This is because advertisers use cookies to gather huge amounts of data that even the user has no knowledge of or offers no consent for. The lack of transparency while using cookies has grown concerned among customers.
For this very reason, third-party cookie tracking will be phased out by 2024. This means you will now require focusing on how to advertise your offerings without cookies.
As you move into the future of advertising with no cookies, audience segmentation and data collection will eventually become challenging. However, that doesn’t mean you should panic.
Instead, take expert steps that agencies offering digital marketing services in Canada take. For instance, you can think beyond cookie-based strategies.
When it comes to availability, accuracy, cost-effectiveness and relevancy, SMO company in Canada believe that first-party data will remain the only relevant answer in this ever-changing landscape of privacy and security.
8- Revamp your social media strategy
Irrespective of your business’s size, you can easily engage with your potential customers through social media sites. In fact, the growing craze of social media is something you should use to leverage most of your marketing efforts.
Almost every search engine optimization company prioritizes social media marketing services. The reason is quite straightforward. Social media is both a cost-effective and impactful tool to connect with customers and make them feel valued.
When you work with a white label SEO consulting agency, they will use Twitter, Instagram, Facebook, etc., to drive lifelong clients to your site. They will also draft strategies that make your website easy to find through organic search. Also note that their social media marketing solutions are not just limited to you but your clients, too.
Here are some benefits you and your clients can experience with the digital marketing solutions provided by the best SEO reseller –
- Help boost business accountability using social media.
- Produce short-form videos for your brand to boost the brand’s popularity and visibility.
- SEO expert agency creates strategies that resonate with your business goals, niche and target audience.
- Social media management resellers ensure better brand recognition, improved customer retention rate, increased brand loyalty, enhanced repeat purchases, etc., through their offerings.
9- To Conclude
Change is inevitable, whether or not you adapt to it. The longer you wait to adapt to new changes, the more time it will take for you to experience digital success.
Hence, people use the phrase, “do it now because sometimes later becomes never!”
Work with experts like SEO Resellers Canada to refine your digital marketing in 2023. We have the right expertise, skills, knowledge and tools at our aid to revolutionize your business growth for good. Secure the future of your small business with our SEO services agency at your aid!
