SEO link building is one of the most crucial yet challenging SEO practices that can stand even the most complex Google Algorithm updates.
So, irrespective of your industry niche, if your goal is to enhance your landing page’s visibility and the site as a whole, then leveraging the expertise of a link-building company should be your priority.
By closely working with a Kelowna SEO company for link-building strategies in 2023, you can produce relevant outreach techniques and content strategies, thereby building high-quality links for your brand and website.
And when we say “high-quality links,” we mean links coming from websites that have relevant content – one that resonates with your target audience, objectives and goals.
1- How to roll out a tactical link building strategy?
Remember, links directing to your site from a low-quality website have the potential of breaking your digital storefront. This is why 41% of large-scale businesses consider link-building a challenging task.
But you don’t have to worry about that, given you have reached this post. Here, we explore the eight most effective ways of ecommerce link-building strategies and tips on how to implement them for digital business success.
Let’s begin!
2- Guest post like a pro
We are sure you must have read about “guest posting,” multiple times while researching e-commerce link-building strategies, and by now, you must be frustrated, too.
But no amount of your frustration will surpass the many benefits guest posting has to offer in building quality backlinks. Not only can guest posting result in you providing excellent content for your readers, but it also assists in forging good partnerships.
In today’s highly competitive business landscape, creating an authentic relationship with industry leaders will bring your brand the necessary exposure.
Here are some steps you can take to guest post like a pro –
2.1- Gather prospective sites
The first thing you need to do is conduct a simple Google search by typing a keyword along with the term “guest blogger.” Then proceed to copy-pasting all the relevant URLs on a spreadsheet. You can repeat this process by changing the term using other terms, including –
- Guest article
- Guest post
- Guest post guidelines
- Add content
- Write for us
- Submit your article
- Submit guest article
- Submit your writing, and so on.
This way, you will have a huge list of prospects for guest posting.
2.2- Determine the site’s relevance
Wait, don’t just proceed with creating guest posts for the list of links yet. Now is the time to determine which prospect would be a better fit to guest post for. Check for e-commerce metrics like –
- Quantity of referring links
- Content placement
- Content quality
- Domain authority
- Niche relevancy
This way, you will have a huge list of prospects for guest posting.
2.3- Reach out
Now, focus on reaching out to the websites you have gathered contact information on. Be clear and concise about what you wish to offer and how your guest posts might benefit their website. If the website owners agree with your proposal, create a timeline and stick to it. You can decide your topic and word count, create a rough outline and do-follow the link’s quantity.
2.4- Produce valuable content
When it comes to creating content for your SEO link-building strategy, make sure you produce high-quality content and deliver it in a timely manner. Also, stay ready to make a few edits to the copies as per the site’s owners’ requirements.
2.5- Maintain relationship
Ensure to promote the guest posts on social media sites and maintain touch with the contact for any potential collaborations in the future.
3- Work on broken link building
Broken links are quite common. Sometimes the website owner has a team to address those, and other times; he/she may not be aware that a broken link exists. Use this opportunity to your benefit. Perhaps this could be your chance to build a good relationship with the website’s owner. Give the owner a chance to replace the broken link with one that is impactful.
However, you will need to spend hours to ensure this process is a success. If time is an enemy, you are better off hiring an SEO company.
First, find the broken links on the targeted websites and let the site owners know about them same.
3.1- Be realistic with the websites you choose
When you decide to collate a list of sites, it is important that you stay realistic. This means avoiding contacting a site you know won’t reply. For instance, the chances of obtaining a reply from Forbes or The Huffington Post are quite slim to zero. Consider choosing sites that are known for communicating with their readers. Perhaps a small business.
3.2- Due diligence to identify and fix broken links
Now, take your time to check for any broken links on each website, turn by turn. There are various tools that can come in handy here. For instance, Check My Links is a chrome extension that enables you to identify any broken link on the page you are on. Make a note of the broken link and its destination page. Do this for every site you wish to target.
3.3- Reach out to fix broken link
This part is where you can forge a relationship with the website or blog owner by assisting them in fixing the broken links. Drop a professional email suggesting the broken links. You can propose your links in the second email (perhaps while replying). But ensure that your link is relevant. If you don’t have relevant links, consider waiting until you have one in future.
4- Leverage the incredible outreach of influencer marketing
One of the excellent SEO link-building techniques is focusing on influencer marketing. This is where you stroke the egos of individuals to build a lasting relationship with them, thereby obtaining some precious links for your site.
Start by generating a post that features the influencer (partner with a high-traffic and high-authority site), and then get the influencer interested in it before publishing. This way, the influencer will feel obliged to link with and share the same from the get-go.
Here are some tips for a successful influencer marketing strategy –
- Create a headline with “Number+ blogs/expert+ relevant keyword”
- Generate a list of influencers with niches similar to yours. The more people you shortlist, the higher the word count of the blog will be.
- Ensure to highlight what the article promises to deliver, thereby letting the influencers know what exactly they need to write as their contribution.
- Defining your exact needs is crucial, given these influencers are busy people and may not have a lot of time to spare.
5- Generate data-driven content
Tell us one, would you like to share or link your website to a blog that lacks any value-adding information? You won’t, right? Then don’t expect your readers to do that either.
If you want to enhance your link-building strategies for ecommerce using blogs and articles, ensure that you produce only data-driven content – one that emphasizes facts over fiction. Create blogs and articles that are well-researched and capable of answering queries and concerns your readers have. Such content has a better chance of being shared and linked on sites that find your content relevant.
Always conduct in-depth research before you decide to create content, no matter what the word count. Even articles with fewer word counts have the ability to make an impact on people.
Another thing you can add to improve the engagement of your content is visuals. Perhaps an attractive graphic with factual data.
If possible, produce infographics, too. They are capable of creating 178% more inbound backlinks.
6- Use video marketing to your advantage
One effective way of bringing the brand’s story in front of the audience is through video marketing. And when done right, these narrative, in-depth instructional and walk-through videos can assist in boosting your link-building tactics in 2023, too.
Besides, video marketing can help create various types of content for the target audience, including slapstick comedies, humorous stories and educational how-tos.
This proves beneficial in the quest for high-quality link-building that drives higher click-through rates and engages customers. Also, video content has a better impact on ranking on search engines, with a higher chance for a featured snippet.
You can also expand your brand’s reach by hosting YouTube videos. Later inspect the analytics to identify who is embedding your YouTube video.
Such videos can come in handy in offering outreach opportunities to appropriate blogs and content where you can ask for a link back to the original webpage.
One efficient route you can take while outreaching out to the influencers or bloggers after the video is embedded is offering a better alternative. For instance, an HD video that is free of YouTube ads. Ensure that you incorporate a followed attribution link below the video iframe embed.
7- Use extreme products for link building
Yet another impactful way of augmenting your ecommerce link-building strategies and building buzz is by stocking and promoting extreme products of your brand. This can be done either as a part new business line or a seasonal range.
This strategy can eschew the traditional demographics and entice the mass audience.
By building your brand around extreme products, you can drive significant volumes of traffic to your site while producing substantial amounts of interactions using social media channels.
You can also hire quality link-building services to get it done for you.
8- Reclaim your brand name with brand mentions
Whether you are working with a link-building reseller or not, setting up this clever strategy can be used every time you or your brand is mentioned.
Most often, when people mention you or your brand, they may forget to place a link that directs back to your website. Find such mentions, determine whether or not you are being linked and then reach out to the people asking them to link you the correct way.
Reclaiming links can prove an impactful strategy to employ.
But how will you find your mentions?
It is simple. Try identifying any mentions that your brand has been placed in the last few months without relevant links. You can do simple Google searches for your website to determine the same.
Type the search term; this might be your name, the products you sell or your brand/business name in any combination you prefer.
After the search term, include “-inurl:” and then your domain.
The result of this search should be a list of places where your brand is mentioned sans your website. You can do this for each search term.
Once you have completed the search based on every possible search term and have a list of sites with you, proceed to collect the contact information of the person who can append the link for you.
Create an email thanking them for the mention. Add a few relevant points, and then end the email with a link.
Set up Google alerts to ensure you monitor and react quickly to such emails. This technique can be a winner, given you are asking people who know you to link you.
9- Stay up-to-date with the news and trends
The notion behind staying up-to-date with trends and news is to determine what people are interested in. You will know what everyone is talking about in the industry, thereby enabling you to create content for your website accordingly.
Check Google Trends to identify what the main headlines are. Narrow down these headlines as per your industry niche. Create a list of main topics and then brainstorm ideas for content production.
You can further narrow down the idea and then get the content written sooner and published faster.
Or, you can work with reliable link-building service providers if you lack time to take care of it.
10- Signing off
As mentioned earlier, link-building is incredibly challenging if not handle tactically. And this has led to many marketers believing that adding efforts to link-building strategies will go in vain.
But remember – overlooking linking building in 2023 will only result in missing out on opportunities that your competitors will pursue.
Instead, speak with experts like SEO Resellers Canada. We can guide you in the right direction and answer queries like “why does link building matter?” and “how does link building help SEO?”
Our team has decades-worth of experience in producing sustainable techniques that assist in driving long-term business growth.
We believe the tips listed above will come in handy in improving your link-building tactics in 2023 for good!
