Some business owners tend to handle all business functions themselves because they don’t trust external entities, have a fear of getting things wrong, have an insufficient budget and underestimate the value of outsourcing certain aspects of the business to a white label agency.
But did you know that even the biggest tech giants obtained services from white label agencies at some point in time?
Even today, Google has outsourced its email and phone support for Google AdWords. Similarly, Jack Ma obtained white label services for Alibaba’s web development during the group’s earliest times. Likewise, when Slack started, it outsourced its logo, website, and mobile app design to a white label design agency.
Did these tech firms fail?
In fact, white label agencies played a critical role in driving success for these now billion-dollar companies. Hence, white labeling can significantly add value to your business when done appropriately. From website and app development to digital marketing and customer support, almost every product or service can be white-labeled.
In this guide, you will learn everything you need to know about white label digital marketing services. You will learn which digital marketing services are best to sell these days and how SEO Resellers Canada can help you by becoming your white label digital marketing agency.
1- What Is White Label marketing?
White labeling is a common practice in the corporate world that refers to rebranding another company’s product or service and selling it to customers under your own brand name. This way, you’re able to serve clients without having to reinvent the wheel or design solutions from scratch.
You may have seen grocery stores selling food items, such as cereal under their own brand name. In most cases, they don’t produce the items on their own. Instead, they source them from another company, rebrand them, and sell them to their customers.
However, white labeling is not just confined to tangible products. Online services such as digital marketing and web design are extensively white labeled. Businesses are realizing the potential of white labeling in this increasingly competitive world.
Below are the results of the 2015 Marketing Technology Strategy survey conducted by Ascend2 that asked companies about the types of marketing technology used by them:
With technology transforming the way businesses deal, every other business seems to have established an online presence and is looking for ways to market their products and services via digital platforms.
When we specifically talk about white label marketing, it refers to outsourcing your marketing function to a specialized agency. The marketing products or services that it designs for you are then rebranded under your brand name for resale.
White label digital marketing services comprise various different practices including SEO, pay-per-click PPC), content marketing, social media marketing, inbound marketing, and more.
In addition, other functions that significantly impact your marketing, such as web development and design, mobile app development, videography, and professional photography, print advertising, etc., may also be offered under white label digital marketing.
2- Why Should You Use White Label Marketing Services?
The 2016 Marketing Maturity Benchmark Report issued by LeadMD presented results for a survey in which respondents were asked about their top organizational goals for the next four quarters. 92% of the respondents reported ‘Qualified Lead Pipeline’ as their top goal, followed by ‘Customer Retention’ at 81%. The diagrams below depict the complete findings:
White label marketing creates a win-win solution for both you as well as the agency that develops the product or service for you. With no branding and marketing and the associated costs involved, the agency is able to focus solely on the product or service development and sell it at an affordable price.
Your brand, on the other hand, gets a ready-made solution that can be marketed and sold to your clients. This allows you to focus on your core business expertise, i.e., selling the products or services.
Let’s find out in detail why you should use white label marketing:
2.1- To Access the Latest Innovations
Suppose you want to sell a marketing automation solution to a customer. If you choose not to white label, you will need to develop your own marketing automation solution from scratch.
Since white label marketing agencies have been working on digital marketing solutions for years, they have been improving their products and services with constant innovation over time. Not only do they possess the best experts, but they also have access to the right technologies and tools for the job.
There’s no way you’ll be able to match the expertise of those agencies if you begin working on your own right now. White labeling allows you to access the latest innovations and start selling the solution straight away.
On top of that, since your sole function is to market and use the solutions, white labeling allows you to gain direct access to the new tools and features as they are introduced. Your up-to-date agency will take care of the maintenance and development of the products and services you will be focusing on selling.
2.2- To Take Advantage of the Growing Market
The market for digital marketing solutions is growing at exponential rates. More and more businesses are looking to grow their online presence, boost web traffic, and maximize conversions. For instance, 51% of the companies are already using marketing automation as of April 2020.
According to Forrester’s Marketing Automation Technology Forecast for 2017 to 2023, spending on marketing automation tools will grow from $11.4 billion to $25.1 billion.
Keeping these numbers in mind, you can’t lose the huge opportunity that exists in the marketing automation market.
With more and more companies turning to market automation solutions, chances are that your existing clients will also look for such integrations. You don’t want your clients to be looking elsewhere for additional solutions. Not only do you want to be in a position to be a one-stop-solution for your existing clients but you also want expand your customer base.
White labeling marketing automation, as well as other marketing solutions, should be an efficient way to grab your share of the growing market.
2.3- To Save Time and Effort
The process of conducting market analysis before product development and the development of marketing solutions itself is both time-consuming and hectic. Getting stuck with that means you may fall short on the selling part, which is very critical in the highly competitive market landscape.
With countless companies trying to make a mark, you need to need to be perfect in both development and selling, which is best done through white labeling marketing solutions.
White label marketing agencies provide you with a complete team of professionals to work on the solutions at any given time. This saves you a lot of time and effort in developing offerings for clients.
2.4- To Save Labor and Space Costs
Developing digital marketing solutions, yourself means you will need to hire a team of specialists and developers to create products and services. These are skilled people who require quite a lot of money. Plus, recruitment, onboarding, and training the staff significantly add to the costs. Moreover, you will also have to take care of the space costs that come with accommodating in-house staff. White labeling marketing solutions help you save on all these costs.
2.5- To Tap in to Other Marketing Solutions
You might be covering a limited number of market offerings, catering to a limited market. White labeling allows you to source marketing solutions for your clients that are not in your product portfolio.
For instance, if you specialize in the core digital marketing services such as SEO, you wouldn’t want to lose a customer just because you don’t concentrate on other specific needs of that client such as professional photography and videography or website redesign.
When you don’t have the resources and expertise to fulfill those additional needs, white labeling those services can be of great help. This way, you should be able to tap into other market offerings without going through the hassle of setting things up and hiring new staff for them.
3- Which White Label Marketing Services to Focus On?
Some digital marketing services are demanded more than others, which is why we have provided immense data to help you decide which services to prioritize in your white labeling strategy. This way, you will have a competitive advantage over your competitors.
You must have sensed the rising popularity of social media marketing and content marketing nowadays. Everyone seems to be discussing those topics and some digital marketers are even of the view that you can’t rank well on Google without leveraging social media marketing.
Whether you attend digital marketing events or go through these BrightonSEO speeches, you’ll be amazed by how extensively SMM, content marketing, and copywriting practices are discussed today.
You might suspect that SEO may have become less important. However, this study conducted by MOZ will prove you wrong. It digs deep into market demand and what clients are really interested in purchasing.
3.1- Analyzing the 4 Digital Marketing Niches
Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM), and Content Marketing represent the top 4 digital marketing services offered in the US market.
In the beginning, the study gathered data from service providers including both freelancers and digital marketing agencies to determine the popularity of digital marketing services in the industry. The results are depicted in the diagram below:
Based on the findings, SEO tops the list of the most popular digital marketing services. However, these results were not based on which digital marketing services clients want to buy— the most important factor.
Therefore, the rest of the study focused on analyzing market demand through search queries. It analyzed around 112,800 search queries.
It first conducted a keyword search by listing down keywords related to SEO, PPC, SMM, and content marketing. Most of the listed keywords were found via SEMrush and Serpstat. Next, the research utilized Google Keyword Planner to study the most accurate search volume and cost-per-click metrics. Here is some data pertaining to the search queries for these terms:
To assess the commercial potential of these queries in terms of their popularity, all queries were then divided into two categories: General queries and agency-related queries. General queries are no more than informational queries, whereas agency-related queries show that the users are ready to purchase services.
Queries with some indication of commercial interest and using the terms ‘fees’, ‘prices’, ‘service’, ‘agency’, ‘costs’, ‘consultancy’, ‘company’, etc., were placed under the ‘agency-related’ category. The following results uncover the balance between what users are looking for and what they are ready to purchase:
The study offers the following takeaways:
3.1.1- SEO Stays at the Top
The most important insight we obtained from the data is that SEO remains the most desirable digital marketing service with the highest potential for conversions. As suggested by the data above, SEO attracts the highest search interest and most commercial queries among the four services.
Therefore, you should seriously consider white labeling SEO services from today. If you’re already selling them, expand them as much as you can.
3.1.2- Users Don’t Want to Pay for SMM and Content Marketing
Based on the enormous number of search queries, it’s true that users want to learn more about SMM and content marketing than any other digital marketing service but they are less likely to pay for them.
As seen in the diagram above, only 4% of the content marketing queries and 8% of the social media marketing queries are commercial or agency-related. Compare that with SEO queries and the percentage is 18%. You can thus expect much more qualified traffic for SEO services than for either SMM or content marketing services.
3.1.3- PPC Services Generate Highly Quality Traffic
Even though PPC’s search volumes are much lower than the rest of the three niches and 10 times less than that for SEO, it manages a higher proportion of commercial queries than both content marketing and SMM.
The potential of PPC service can also be judged from the fact that over 10% of its agency-related or commercial queries are likely to convert or translate into a purchase.
3.2- More Insights into the 4 Digital Marketing Niches
3.2.1- SEO Service
The most searched queries for the SEO niche are general ones that include terms such as ‘SEO’, ‘what is seo’, and ‘search engine optimization’. Following these 3 search terms, the fourth most search query in this niche happens to be ‘SEO tools’.
Numerous tools to audit and analyze SEO performances of companies are available, which can be paid or unpaid. These search volumes clearly indicate that most of the searchers intend to handle SEO issues on their own rather than outsourcing it to a digital marketing agency.
Yet, quite a large number of queries, approximately 18%, happen to be commercial or agency-related ones. Surprisingly, the fifth most searchable query for the SEO niche is “SEO company”, which is a clear indication that a large number of digital marketers are willing to pay for SEO services.
Hence, selling SEO services should help you earn more than any other digital marketing service. White labeling can make it easy for you.
3.2.2- PPC Service
Even though the PPC niche is not the highest searchable topic, it receives a rather large proportion of agency-related or commercial queries. For SEO, content marketing, and SMM, users are ready to take things in their own hands to benefit for free. However, everyone prefers to find a consultant or agency when it comes to running ad campaigns.
As you see in the diagram below, the top 5 most expensive PPC keywords happen to be agency-related. They include ‘ppc management agency’, ‘top ppc companies’, and ‘pay-per-click management service’.
3.2.3- SMM Niche
As seen in the diagram below, all of the most searchable keywords are general queries, such as ‘social media’ and ‘what is social media’. Also, 4 of the top 5 most expensive keywords for SMM are linked with education.
3.2.4- Content Marketing Niche
The top 5 most searchable keywords for content marketing niche include the terms ‘contently’ and ‘content management system’, both of which are likely to lead searchers to professional content marketing services.
4- White Label Digital Marketing Services by SEO Resellers Canada
Now that you know the benefits of opting for white label digital marketing services and the most lucrative areas to focus on, all you need to do is get in touch with SEO Resellers Canada and start selling its premium white label marketing services under your brand name.
Following are some of the white label services SEO Resellers Canada offers:
4.1- White Label SEO
SEO is the flagship offering of SEO Resellers Canada. Armed with cutting-edge SEO tools, we’re experts when it comes to SEO and are able to implement the latest techniques to boost the search engine rankings.
You’ve already seen the market potential for SEO services, which is the most sought-after digital marketing service that clients are willing to pay for.
With over 20 years of experience in white label SEO and other digital marketing services, we have everything it takes to boost your web traffic in minimal time. Through our data-driven SEO approach, we promise consistent, long-lasting, and sustainable results.
With decades of experience, our SEO experts have both the knowledge and practical expertise about the best industry practices. We keep checking the Google algorithm updates to ensure that our SEO tactics align with the search engine’s ranking criteria. Our dedication to offering performance-based white label SEO services helps businesses grow rapidly.
Here are some of the features of our white label SEO service:
- Preliminary SEO Analysis
- Comprehensive Keyword Research
- Detailed SEO Strategy and Plan
- Result-oriented On and Off-Page Optimization
- SEO Architecture
- Content Silo Creation
- Authoritative, Organic Backlink Acquisition
- Analytics Tracking
- Competitor Analysis
- Conversion Rate Optimization
- Shopify and E-commerce SEO
- Detailed White Label Reporting
- Outstanding Support
4.2- White Label Website Design
If you’re a growing business and want your target audience to notice you, you need to have a website that stands out from the rest of the players in the industry and impresses Google and other search engines.
Besides SEO, SEO Resellers Canada also specializes in white label web design services that ensure excellent results and complete satisfaction for your clients. We charge competitive rates and our dedicated experts will take care of your projects to ensure nothing goes wrong in the web designs.
Also, you can rest assured that all the websites we design are fully optimized for search engines as well as for mobile devices.
What’s different about the web design outsourcing services of SEO Resellers Canada is that we offer custom websites instead of using templates. Since our main goal is customer satisfaction, we offer unlimited revisions for all web design projects.
Hence, if you’re looking for high-class website outsourcing services, SEO Resellers Canada is the ideal choice for you.
4.2.1- White Label E-commerce Website Design
When it comes to serving e-commerce sellers, no one beats SEO Resellers Canada. With an extensive experience of serving e-commerce clients, our e-commerce web designs are guaranteed to produce results. We realize how critical user experience is for e-commerce websites. Our expert developers understand that every little detail counts and we make it a point to ensure the best of the best.
Our e-commerce web designs help redefine the shopping experience for online shoppers. Our out-of-the-box web designs are tailored to the needs of e-commerce sellers in various industries.
Remember, once a website architecture is created, redesigning can both be hectic and highly expensive. You don’t want your clients to keep coming back to you to make changes as that can affect user experience.
Developing an e-commerce web design is, therefore, an entirely different game in which you need to pay attention to user experience, functionalities, as well as aesthetics. If you lack experience in e-commerce web-design service, consider white labeling the job to SEO Resellers Canada.
Our e-commerce websites feature the latest SEO architecture and are designed to offer an optimal user experience that is sure to drive conversions. Here are some of the features of our e-commerce web design:
- A highly responsive layout for all devices including desktops, smartphones, tablets, etc.
- Visual Composer
- Google Web Fonts
- Mega Menu
- Revolution Slider
- Advanced Grid System
- Powerful Admin Panel
4.3- White Label Google AdWords Management/PPC Management
White labeling PPC services with SEO Resellers Canada is a tremendous idea if you lack the necessary skills and experience to deliver the results that your clients want. We’ve already looked into the potential for reselling PPC services. Users searching for PPC services are most likely to be converted after SEO searchers.
To tap into that lucrative opportunity, explore SEO Reseller Canada’s white label PPC reseller packages. It always proves profitable to work with a reliable digital marketing agency like ours.
4.4- White Label Social Media Marketing Management
Given that social media marketing is among the most trending and extensively discussed topics in the digital world, you’re sure to generate tons of leads and conversions for your clients with SMM.
According to Social Media Examiner, 59% of digital marketers spend at least 6 hours on social media every week. On top of that, the State of Inbound Marketing Reports that 43% of B2B companies and 77% of B2C companies acquired customers through Facebook alone.
Every other business seems to be marketing on social media nowadays. To stand out in this fierce competition, it makes sense to opt for the best SMM service provider.
So, are you ready to tap into the huge market that exists for SMM services?
If you have a bunch of clients but have limited SMM skills and tools to satisfy them, white labeling the job to SEO Resellers Canada can make things easy and more profitable. All the SMM tactics will be planned and executed by us and you will only need to sell them to your clients.
We have a deep understanding of the different social media platforms and the type of content that works for each of them. To utilize all these major platforms to their fullest, we have tried-and-tested systems in place that are constantly monitored, measured, tweaked, and developed to foster the best marketing results.
We dedicate more than one person to manage your social media accounts to ensure easy communication and support for your clients. With our regular issuance of stats and performance reports, you can rest assured knowing that your clients are getting the best value for money.
Take a look at our white label SMM reseller packages to check how the partnership works.
4.5- White Label Content Marketing
Considering the massive search volumes for content marketing we analyzed earlier, you can’t neglect the huge market potential for content marketing services.
Content marketing is crucial to developing a powerful marketing strategy for any business, which is why more and more firms are using it to market their brands, products, and services online. Whether your clients are looking to build brand awareness, retain existing clients, engage customers, or boost sales, they need committed and dependable content marketing services.
As a digital marketing company, you probably already know that content is king, and will remain the king in the foreseeable future. However, not every type of content works. High-quality content that genuinely creates value for your clients is what we’re talking about. It adds tremendous value to clients’ websites, allowing them to turn visitors into loyal customers.
If you lack content marketing skills or struggle with creating high-quality content, SEO Resellers Canada can help you out. We’ll help you earn a decent amount of money through well-written articles and blog posts.
In this rapidly changing world, digital marketing services, particularly SEO, PPC, SMM, and content marketing, carry a huge market potential. Every business is looking to establish an online presence and putting in effort to make it work.
Very few businesses, however, are able to achieve the desired results on their own. They’re looking to outsource their digital marketing function to avoid taking any unnecessary chances.
If you own a digital marketing or web design business, your main objective should be to provide the best solutions to your clients to help them achieve results. A slight mistake on your part can significantly affect those results and you may lose your clients to a competitor.
Hence, if you lack confidence, resources, or expertise in any particular field of digital marketing, white labeling digital marketing services from a renowned company, such as SEO Resellers Canada, can be a worthwhile solution.
White label digital marketing is really that simple: you sell it and we do all the work. Since our main goal is to take your business to the next level, think of us as your devoted business partner. We will dedicate managers for your project who will work on ensuring the success of your digital marketing campaigns.
By leaving the management of your online presence to us, you can stay focused on your sales and other business activities. To become a reseller with SEO Reseller Canada, contact us as were happy to answer any questions.