Backlinks are like hidden doors that lead more people to your website. They are really powerful in drawing in new visitors and raising your site on the search engines’ lists. The more your site has backlinks, the more visits you’ll get from search engines. Backlinks are hyperlinks that come from other sites. They play a crucial role in keeping your website relevant and visible. Research shows that 91% of web pages don’t get organic search traffic simply because they lack these backlinks.
Lots of Kelowna SEO marketers are working hard to get good backlinks easily. If you landed here, you possibly are here to build backlinks for your website but do not know how to do it. Don’t worry!
The experts on white label SEO recommend the following tips to enable you to gain backlinks of high quality and to increase your rankings on your website in the long run.
1- What is a backlink?
In simple terms, the backlink links one site to another. If someone adds your website to their post, you can get backlinks. Similar to this, if you link to another website, they will get a link from you.
When a website links to another, it means that the content being shared is significant and worth sharing. Getting backlinks is crucial for off-site SEO. Backlinks boost the authority of your content and the source content.
So, are backlinks really important?
Yes, definitely! Backlinks are very important because search engines like Google use them to evaluate how good or valuable a web page is. The backlinks are beneficial since they can push traffic to the site and propel its ranking and visibility on Google Search.
Link building can broadly be categorized into two types of backlinks. It is very critical to clarify the difference between them.
It is time to look closer at each type and understand how it influences your website.
1.1- Nofollow Backlink
A nofollow backlink is like telling a search engine to ignore the link. It doesn’t boost the reputation of the linked website. These links don’t help much with Kelowna SEO.
1.2- Dofollow Backlinks
A dofollow backlink is the one you want. Getting a dofollow backlink can greatly benefit your website. It boosts your website’s authority, which helps improve your search rankings.
Let’s explore more to understand why backlinks matter and how to get good quality backlinks that bring good results.
2- Why are backlinks important?
Backlinks work like a thumbs-up for your website from another source. When someone recommends your content and sends their readers to your site, they tell search engines your content is valuable.
Backlinks are valid for three main reasons:
2.1- Referral traffic
Backlinks bring visitors from other sites to your website. These are visitors who might not have come across your site through a regular search.
Search engines notice when you can attract visitors from other sites and keep them interested with exciting and good-quality content. They see that your content is useful and important to your visitors.
2.2- Word of mouth
When another website links to yours, it’s like getting a recommendation. Bloggers and publishers tell their readers, “This is a reliable place, you should take a look.”
2.3- Google ranking
Of the 200 factors that affect how Google ranks websites, backlinks are among the most important. They’re among the top three factors influencing your site’s appearance in Google searches.
Victoria SEO company experts should care about the websites that link back to theirs. The more links you have from other reputable sites, the higher your site will rank in searches for topics related to your content.
3- Ways to Obtain Quality Backlinks That Provide Positive Outcomes
It’s better to have good ones than many when talking about backlinks. Some backlinks can’t be trusted. It’s crucial to ensure links are not spam or don’t have harmful links in them.
This means you should investigate when looking for good links. The links should be from trustworthy sites that have good content.
Here is how to get quality backlinks:
3.1- Create top-notch content
Quality content means finding the best content in your field and making something more accurate. It is one of the best link building strategies for 2024. This idea was made famous by Brain Dean from Backlinko.
How can you find a great content opportunity for yourself? It’s simple. Search on Google for any keyword or term you want to work on and look at the top results. Find the content that has the most backlinks.
Look through that content and see what’s missing. You need to create something similar that covers everything the current content doesn’t. Then you’ll have a chance to rank higher.
Use tools like Ahrefs Site Explorer or Ahrefs Keyword Explorer for a more accurate skyscraper technique. These tools can analyze your competitors’ websites and show which topics or keywords get the most backlinks. This will guide you on what topics to focus on for your content.
After you publish your content:
1. Promote it to reach more people.
2. Share it on your social media platforms.
3. Email it to people in your industry who might find it interesting.
You can also reach out to websites linked to similar content and let them know you’ve created something better. If they like your content more, they might backlink to yours, too.
3.2- Help reporters and bloggers by giving them information
HARO is an online free service to help journalists and bloggers to source their news stories by ensuring they get the best contacts. This is an excellent forum for anyone who is fascinated by the knowledge of the experts in their area.
When you join HARO as a source, you’ll start getting emails regularly with questions on hot topics from different areas. Each email will include specific details like what they need when it’s due, where your comments might appear, and where to send your response.
If they like your response, they might include it in their article, mentioning you and linking to your website.
Being quoted by a well-known website and linked back to your site can give you a boost. The quicker the answer is, the more likely you will be considered. Also, make sure you always give them what they need.
It is a good idea to check HARO daily as it is the most competitive sector and you may not always get picked. The benefits can be worth the effort.
Getting a backlink from HARO can enhance your reputation, raise awareness about your brand, bring in more visitors, and improve your site’s ranking. If you want more from HARO, they offer paid options for even more media opportunities.
3.3- Improve Old Content
If you come across an old article or research report that hasn’t been updated recently, see how many other websites have linked to it. If lots of sites have referenced this content, it’s valuable.
You can create a new, improved piece with updated information and data.
After publishing the new content, reach out to bloggers who linked to the old version to tell them about your updated article.
Often, you’ll start seeing results from your outreach in a few days or weeks, like getting more links or shares on social media. Plus, you might build relationships that lead to other collaborations to boost your brand and traffic.
When making your email list for outreach, think about long-term benefits and focus on building relationships rather than just getting backlinks.
3.4- Apply the Broken Link Building Technique
This strategy involves finding websites that have links to other sites that don’t work anymore (broken links). You then recommend to the website owners that they replace those broken links with relevant and useful connections to other pages on your website.
To make this work, your page should offer good information about the topic the broken link initially points to. This way, swapping the broken link for yours makes sense and adds value.
This approach is effective because it benefits website owners by helping them fix mistakes on their sites and gives their readers a better experience.
The main challenge is finding these broken links. You have a few ways to do this:
1. Search for websites with broken links and identify relevant pages on your site that could replace those links.
2. Find a popular page that’s no longer available (shows a 404 error) but used to get many links. Recreate that content or make something even better, then reach out to the sites linked to the original page.
To find these broken links, you’ll need a link building company and SEO tools like Siteliner (free for fewer than 250 pages) or Ahrefs, which has a guide on using their tool for this method.
Start reaching out once you’ve found target websites and prepared your content. Keep your emails brief, helpful, and focused on assisting rather than just asking for a backlink.
3.5- Publish the best guides
One of the proper link building strategies is to make content that other sites will want to link to, such as comprehensive “ultimate guides.”
3.5.1- Why choose ultimate guides?
An ultimate guide gathers all the important information about a topic in one place. Research shows that longer content tends to perform better for SEO. Plus, when your guide becomes a key resource on a topic, other sites will naturally link to it when discussing the same subject.
To make a compelling ultimate guide for your site, start by choosing a popular topic that hasn’t been covered extensively in your industry.
Then, create a detailed outline that includes every bit of information related to the topic. Since it’s an ultimate guide, be thorough and include even the smallest details. Once your guide is ready, promote it widely. Soon, you’ll start getting backlinks from others in your industry.
3.6- Resource page link building
Building links through resource pages involves adding your website link to pages specifically created to direct visitors to helpful or relevant external resources. When someone includes your link on their resource page, it boosts the quality of their page. If your content fits well on a resource page, reach out to them.
To locate resource pages related to your topic, use Google searches with phrases like:
- Your keyword + “additional resources.”
- Your keyword + “helpful resources.”
- Your keyword + “further reading.”
Some resource pages might not explicitly label themselves as such, so try these search phrases too to broaden your search:
- Your keyword + “best sites.”
- Your keyword + “places to learn.”
- Your keyword + “best blogs.”
Once you find relevant resource pages, send personalized emails explaining how your content can enhance their existing resources. To increase your chances of success, start with “feeler” emails—initial messages to gauge their interest before directly asking for a link.
Getting a backlink from a resource page enhances your website’s credibility and authority, which benefits both human visitors and search engines.
3.7- Find pages that link to your competitors but not to you
For your primary keyword, your significant content may appear on Google’s first page, but it may not be in the top three results. It’s tough to get there without good link building strategies for new website.
A smart way to climb higher in search results is by taking backlinks from your competitors and getting your content ranked higher. This method is popular for getting good backlinks for your website.
First, identify the top three pages for your target keyword. Then, study their content and create something even better. When your content is great, more people will link to it.
Use tools like Ahrefs or Semrush to see which websites link to these top three pages. Pick out websites that could potentially link to your content. After you’ve built your list, send out customized emails to each website urging them to link to your content because of its relevance and informational attributes.
If they find your content more informative and interesting, they’ll replace the links to your competitors with the link to your content. Search engine results will begin to show your content higher the more backlinks you get to sites that were previously linked to your competition.
4- To sum up
Achieving high-quality backlinks for your website is quite a challenge. Yet, you can achieve your objectives if you have the proper technique and do it thoroughly with the help of SEO outsourcing. When you’re ready to make great backlinks, the above checklist leads you to high-rank websites without paying a fortune.
So, why wait? Start planning your marketing strategy; you might have to work on your content to get those backlinks. If you can’t do it alone, you may turn to a digital marketing agency for more advice and guidance.
