Link building important for SEO

Link building has been an important SEO enabler for many years now. While Google’s algorithms to rank sites based on arioso factors keep evolving, what is left unchanged is the importance of high-quality backlinks to soar your visibility past competition with higher rankings on search engine results pages (SERP)

The way Google implements its algorithm from a link building perspective is simple. The more authoritative and good quality links you have, the better it considers the site to be and rewards it with a higher SEPR ranking.

Marketers over the world have been using link building as a definitive tactic to drive referral traffic and enhance the site’s authority. For your emerging business, it will be difficult to know where to start from for link building. However, it is not as complicated as it sounds. All it needs is a little patience and persistence, along with adhering to these tips.

Why is link building important for SEO?

The Google Core algorithm has been around links, and not too much has changed over the past many years. Along with great quality content, the quality and quantity of links too matter a lot. However, the quality of links matter. As per a Google Quality guideline clause, any link that is intended to manipulate PageRank or Google search ranking may be considered a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.

It is evident that spammy links are severely penalized by Google and may lead to a drastic rankings drop.

What can SEO and marketers do to get quality links?

Here are a few interesting ways to get links to your website at different places to influence your authority and get your website the visibility boost it deserves on SERPs

How to Get Quality Backlinks?

1-Check within your network

Friends, peers, clients, shareholders, vendors, past connections, or even employees who have moved out, there are tons of unutilized networking connections that you can tap into when you start off.

For instance, some service providers who owe you could be approached to drop in a favorable comment about your company and add a link back to your website. Now if their potential leads visit your site and you get business enquiries these leads will open a totally new revenue generation stream that previously wasn’t possible had it not been for link building.

2-Check on Google

Google itself can be a treasure trove when it comes to getting appropriate link juice. All you need to do is enter the targeted keyword on the Google search bar and check the results for the first three pages. In addition to the regular company websites, you will also see some paid sites and directories that will accept third-party posts.

Additionally, you will have third party sites like ezine Articles that accept guest posts. Try to add your content on these third-party sites to improve the authoritative position of your links. You will, of course, have to adhere to their blog writing guidelines and wait for them to approve a post before the advantages of backlinking on their site start kicking in for your website.

3-Trade Association

Every industry has its own trading association or chambers of commerce. As a result, many of them have a deep industry connection that can span many clients or prospective leads. For example, if you are a digital marketing company for lawyers you can check if there any law or bar associations for lawyers. When you advertise your brand positioning in such centers in your city, the chances of getting a favorable outcome in backlinking goes up substantially. This delivers two key advantages

a.Your local business prospects shoot up dramatically
b. Since chambers of commerce and trade association websites are considered highly authoritative, a link from their side can do wonders to your site’s SEO.

4-Charity organizations websites

Did you know that charity organizations enjoy some of the best rankings? Yes, and if your website gets a link from them then it can improve your visibility potential too. All you need to do is turn up as a donor for a given charity. Many websites will have their donor’s name and website address listed on their sites, and this can be a great way to build links for your company. Since these charity websites are trusted in the online domain, they can be influential in boosting your rankings when you get a link from them.

5-Directory services

Smart marketers know that there are tons of directory sites available. They also know that as was the case in the past, you simply cannot have your link on all such websites and expect your rankings to improve. Random site linking has simply lost its appeal in the eyes of Google as well as digital marketers. The trick is to link to those that are ‘relevant’ to your industry. For example, a public forum site that deals with automobile reviews, new car launch news, etc. will have advertisers from the engine parts, engine oil, or motor parts suppliers’ websites.


Put your blog or content in front of bloggers or sites that are considered as influencers. These people enjoy a large social media following and their testimony will hold weight. Hence when they speak about your brand, you are sure to receive good quality traffic that can lead to better engagement with new prospects. This is especially helpful in domains like beauty, travel, and food, where influential reviewers can sway your brand perception in the right direction.

To sign off

Marketers spend half their lives on A/B testing. You can also try out these tips to see what combination works best for you. Once you have narrowed down on the most relevant pointers, do keep following these for long term success in SEO. In case some tips aren’t delivering the outcomes you are expecting, you can move on to another pointer so that you don’t spend time on steps that are not delivering the results.


author – Jamie – Barton
Jamie Barton
CEO of NASN Licensing Inc. &

Jamie has more than two decades of experience in accelerating brand visibility for online businesses. His company operates, a white label SEO and digital marketing agency. With his unique and actionable business processes, agencies and small businesses can successfully expand online operations without the traditional associated cost overhead.

For over 18 years we have been the solution to fit any size agency or business. Our team of creative SEO experts and marketers develop some of the best results driven campaigns in the industry.

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