How To Write Relevant Content That Ranks?

Did you know there are more than 1.9 billion websites on the internet? Now imagine how many blogs, articles, and other written digital content these websites might have. Seems unfathomable, right? 

With such immense competition online, it can prove challenging to write quality content for your website that –

• Drives traffic to your website 
• Engages your digital visitors
• Generates prospective leads
• Converts potential leads into paying customers

But just because things are challenging doesn’t mean you can never create quality content. All you need to do is focus on creating a winning content marketing strategy – one that caters to both your audience and search engines. But, the right way to develop such a content strategy is still a mystery for many experts, including  SEO outsourcing companies. Hence, we bring you this blog. 

Dive in to find various tips and tricks on how to create quality content just like those created by experts at white-label SEO companies. 

But first, let’s comprehend –

What is quality SEO content? Why is quality content important?

If you want your enterprise to show up when relevant searches are done, then SEO content is your unavoidable requirement. 

Remember, prospective customers won’t necessarily look for what you sell and offer. This means there is a curb to how much traffic you can attract to your revenue pages – pages that help in generating leads and revenue directly. Your product page, for instance. 

Hence, writing an informative blog or article that somehow puts your product in the limelight is crucial. Such high-quality content help gain traction in the digital realm. These contents can also help you bring potential clients to your website. 

In simple terms, high-quality SEO content is ones that are optimized for both search engines and users alike. 

The simple answer to your question, “how do I write quality content?” is understanding how the search engines function and what your prospective audience are interested in. Read the next section to know what we mean!

What are the effective tips to write high-quality content for your website?

1- Choose the right topic

Before you start drafting a content marketing piece, it is imperative to determine what your audience might care about. A good way to begin is by creating a list of themes relevant to your industry. 

Let’s say you run an interior designing firm. Here are some subjects that you can start exploring –

• Office/residential space designing ideas
• On budget renovations
• Local and regional building rules and regulations, etc.

You can use goldmines like Google, Reddit and even Wikipedia to further diversify your topic theme. Online platforms and forums are great for brainstorming trendy content marketing ideas in your industry.

2- Do not overlook keyword research

Once you choose a topic, start with your keyword research. Or you can first conduct keyword research and then proceed with choosing a topic based on the keyword. Anything that works best for you. 

Let’s use the list of themes we created in the previous section. Suppose you want to write an article on office and residential space designing ideas and wish to determine sub-topics under the theme. Keyword research tools can come in handy here. You just need to enter the main keyword and let the tool generate keyword ideas for you. 

Check the search volume, difficulty score, estimated traffic, etc., of the keyword to gauge its competitiveness. Ideally, it is best to stick with keywords that have a perfect balance of competition, relevance and potential traffic. Also, don’t just stick to high-hanging fruits; sometimes, long-tailed keywords that appear at the middle or bottom of the list have potential, too. 

3- Investigate search intent 

Search engines like Google, Bing, Yahoo, etc., want to provide their users with the best experience possible. Hence, they value the user’s search intent the most, making it the most important factor in your content marketing strategy in 2022. 

Search intent helps in determining why a particular search was done in the first place. Based on this information, you can –

• Generate relevant content
• Get your content ranked higher
• Boost your website’s authority

There are four categories of search intent, and each of these reflects the different stages of a buyer’s digital journey.

3.1- Informational intent

When a user is looking for specific answers, he/she is known to have an informational intent. These types of searches start with “what does,” “how to,” “where does,” and so on. 

At this stage, the user has no intention to proceed with purchasing anything. 

3.2- Navigational intent

Navigational intent is when the user knows exactly which site he/she wishes to visit. For instance, when the search says “Facebook,” the user usually wants to visit the site. 

Remember, navigational intent is generally dominated by branded keywords. 

3.3- Transactional intent

People who have a transactional search intent are looking forward to completing an action. This could mean they want to complete signing up, purchase or do anything else that represents conversion according to the brand. 

3.4- Commercial intent

Commercial intent is when the digital user wants to complete a particular action but not immediately, perhaps in the future. This means the searchers are still in their research phase. 
For instance, before buying shoes, you might search “top 10 best shoes for exercise” and so on. 

4- Make the content structurally sound

Apart from keeping the users in mind when asking yourself, “how to create quality content?” you should focus on making the content structurally sound, too. 

Here are some tips to make your content structured –

4.1- Create an outline

You may have a unique writing process, but it is always best to create an outline before you fill in the additional information. 

Of course, do this after you are done with your research part. To identify sub-topics, you can use the comment section. Typically, readers suggest what they might want from you next. 

4.2- Start writing the content

Once you have a rough outline in place, proceed with writing. 

In this stage, you do not have to worry about content keyword optimisation.  

Just let your thoughts translate into powerful words naturally. Focusing on adding keywords now might result in keyword stuffing and losing the thoughts and ideas you have in your mind.

If you wish to maintain a conversational tone, consider writing it as if you are speaking to someone. 

4.3- Add engaging headings and subheadings 

Headings and subheadings have an excellent impact. So, never underestimate them. 
Your headings and subheadings can be anything your reader wants to see. Also, be creative and specific. 

Consider tweaking the headline in a way that readers find beneficial and important. 

4.4- Focus on readability

Focus on keeping the content straightforward and simple. Your content must be comprehensible even by a 4th grader. 

Avoid using long sentences or industry jargon in the content. 

There are a couple of software you can use to check the readability score of your content, such as Grammarly and Hemmingway. These tools can also help weed out grammatical errors from the content, thereby adding professionalism to your content marketing strategy for 2022.   

4.5- Retain the crispiness 

Even though long-form blogs and articles are preferred by readers, it doesn’t mean you will ramble anything and everything for the sake of increasing the word count of the content. 

Remember, quality matters a lot more than quantity. Thereby ensure to retain the freshness of your content through. 

5- Focus on keyword optimization

Now that you have a draft ready, it is time to focus on keyword optimizing it. 

There are two main factors to keyword optimization –

5.1- Keyword placement

For every content you create, you are required to have a primary keyword and LSI (latent semantic index) keywords – those that are similar in context to the primary keyword. 

Try placing these keywords strategically across the content, thereby allowing the search engine bots to index it properly. 

Ensure that your keywords are included in a myriad of places, including –

• Meta description
• Title tag
• H1, H2 and H3 tags
• URL
• Beginning and throughout the content
• Alt text and image name

Avoid keyword stuffing – mindlessly adding the keywords for the sake of adding. Why? Because that will turn off the readers and hurt your website’s ranking. 

5.2- Keyword density 

The number of times your primary keyword appears in the content is keyword density. 
Of course, keywords are an important part of your content marketing strategy, but overusing them may backfire. 

Even though Google has never established details on what ideal keyword density is, many experts consider 1-2% as an ideal density. This means you should use your target keyword between 10 and 20 times in 1000-word content. 

Yoast, on the other hand, recommends maintaining the keyword density between 0.5% and 3%. 

Also, if you are worried about the repetition of the keywords, you can always introduce LSI or synonyms to support the primary keyword. 

6- Make your content visually appealing for the readers

Visual appeal is more important than ever, especially if you want your visitors to stick till the end of the blog. 

Visual appeal not only makes the complex content easy to comprehend but lures many other readers, too. 

You can add highlighted screenshots to contents that are posing as guides. Or include infographics, GIFs and other types of graphic material. 

Here are some content marketing tactics for visual optimization best practices –

• Choose the right image. Give it a proper format and filename and compress its size without impacting the quality. 
• Add alt text for every image you use. This way, even if the image isn’t visible for some reason, the reader might comprehend it through the text.
• Add a suitable caption to the image to give users added context. Ensure the caption is up-to-mark so that even if the user is skimming the site, he/she will know its importance.

7- Add quality links

To make it facile for Google Crawlers to discover your web page, you might want to start backlinking the content. Ensure both internal and external linking are a part of your content marketing tactics. 

Here is an overview of what each of these backlinking elements means –

7.1- Internal linking 

Internal linking is when a link points to another page on the same domain.
With a powerful internal linking strategy, you can help your readers get directed to the other interesting content on your website, thereby decreasing your bounce rates significantly. 

7.2- External linking 

External linking is when a link points to an entirely different domain. 
Even though it might seem like sending the traffic away from the site through external linking, that isn’t the case. Linking your content to credible pages (typically from your industry niche or similar) can help search engines comprehend the content of your website and even help paint your brand as an authoritative figure online. 

8- Monitor and improvise

The best way to draft content that is similar in quality to those created by the experts at a content marketing company is by monitoring the content and then improvising it. 

There are many web analytics tools that marketing content agency use; you can do it, too. These tools help measure the performance of the content. 

Here are some important metrics you must look for –

• Time on-page – this metric tells how long a user was on a page and whether or not he was interested in the content on it.
• Organic traffic – this metric helps determine unique page visits, thereby helping you gauge the SEO potential of your content.
• Inbound links – if there is an increase in links pointed to your site, then you are definitely on the right track.
• Returning visitors – your content strategy marketing is ineffective if there is a lower count of returning visitors. Perhaps try focusing on how to improve returning visitors to the site. 
• Leads generated – keep a close eye on how many leads are generated from each content piece to determine what is working and what areas need improvement. 

To be concluded

Keep in mind creating high-quality content isn’t a straightforward job. To formulate a competent content marketing strategy that helps your brand stand out, you need to focus on following proven strategies that experts at established content marketing company follow. Perhaps maintaining a process that features all the steps detailed above can go a long way. 

If you are still struggling to write quality content for your website, then find yourself an expert who can do it for you. Consider working with a marketing content agency like SEO Reseller for added guidance and comprehensive content marketing services.