Where can I hire an SEO specialist?
a. Look at professional networking sites like LinkedIn
b. Visit the website of some choices
c. Read the reviews of these agencies
d. Call them and ask them about their expertise in your industry, their experience, and their testimonials
e. Ask them what services they provide.
They should ideally offer these services
a. Site audit for SEO
b. Optimization suggestions for technical SEO
c. On-page SEO – keyword research, adding quality, keyword-rich content, and improving meta tags
d. Off-page SEO – back linking to quality and authoritative sites
e. Set up analytics to track key metrics and see improvements over time
f. Send regular progress reports to keep the client informed about how the SEO campaign is performing over weeks and months.
If your chosen SEO agency ticks all these boxes, then it is likely to be a good choice
What is the role of an SEO expert?
An SEO expert will identify, roll out and monitor strategies and techniques with two primary aims – to help you rank better on Google search and direct a high volume of quality site traffic to engage with your brand.
1 – Check their case studies – Many SEO companies advertise their past projects successes with a case study. You need to check the ‘benefits’ section to see what the ROI was the client received on key metrics like site traffic, engagement, and conversions.
2 – Check the website – Is the website loading fast? Does it come on top of Google ranking when you query “Seo agency in Kelowna?”? Does it have blogs that showcase the agency’s industry authority in the field of SEO. If yes, then it is a good candidate worth choosing
3 – Read the reviews – If a company is good at SEO, it will have many satisfied customers. It will display these feedbacks and testimonials from past clients for prospects to decide in their favor. Many positive reviews mean an ideal SEO agency for your online business growth need
Does my Kelowna business require an SEO expert?
You may have thousands of competitor businesses wooing the same online user as you. How does the searcher know that they need to visit your website first rather than your competitors’? It is through well-formulated SEO campaigns.
Such campaigns make use of a wide variety of techniques like meta tag optimization, keyword research, backlinking, content optimization, and improving site load speed.
As a result, you get more site traffic from people who matter the most for your business – your potential customers. They get redirected from the Google search results page to your website.
On the site, they are so impressed with the offerings that they trust you to solve their specific concerns or needs. Hence, they end up sending business enquiries. This way, SEO opens new business opportunities and boosts the business’ online revenues.
These reasons explain why your Kelowna business needs an SEO expert.