Benefits of Web Design for Small Businesses
Did you know that web design isn’t just about aesthetics?The ultimate goal of effective design is to improve your website’s flow and usability as well as your Google rankings and your conversion rates. Design permeates the whole buying cycle. It plays a huge role in attracting and retaining your visitors down to making them do what you want them to do—click that ‘buy’ button, call your office, or drop by your shop, for example.
1.Turn visitors into (loyal) customers
Conversion rates—which refer to the frequency at which users become customers by purchasing your products or service, emailing or calling your store, or visiting your place of business—tend to go up when your website is easy to use and looks trustworthy. SEO Resellers Canadahas helped hundreds of businesses in Kelowna boost their conversion rates by using good design. We cangive your website a proper layout, make its navigation more intuitive, and use other design elements to improve the experience of customers who visit it.
Your site’s navigation or flow can directly impact conversion rates. By making it more logical and instinctual, we can help your visitors see the information they want quickly so that they don’t lose interest. Our navigational structure also reduces the number of clicks needed to complete your desired action. And by using the most suitable colors and layout, we ensure that your website truly appeals to your market and serves your objectives. All these together ultimately increases conversion and boosts sales.
2.Rank better on Google and other search engines
SEO Resellers Canadais more than just a web design company. We are primarily a leading search engine optimization or SEO firm serving British Columbia. Our design codes are expertly optimized to facilitates successful web crawling. They will never get in the way of boosting your search rankings; in fact, they will complement your SEO campaign andmaximise your visibility major search engines.
3.Cater to the growing mobile market
By the fourth quarter of 2016, over 2 billion users worldwide will already be using their smartphones and tablets to find products, shops, and services online. Your target customers will no longer be shopping on their desktops—they will be on their beloved smartphones.Does your website work properly on these small screens? If not, then your customers will get frustrated and instantly go to your competitor’s mobile-friendly website.Invest in responsive web design if you want to cater to therising smartphone demographic. Our webdesign experts here at SEO Resellers Canadacan overhaul your website so that is it responsive to all types of browsers and screen sizes. By improving the mobile surfing experience for your visitors, we can dramatically reduce bounce rates and encourage more sales.
4.Establish your brand
Web design can be a powerful brand building tool for differentiating your brand and making it more memorable.Effective design can build your credibility and make people more confident to transact with you. SEO Resellers Canadacan redesign your website tobuild or bolster your brand image, increase your trustworthiness, and improve recall.