Climbing to the TOP 3
Do you have any idea how your website fares in local search? To find out, do this simple test: Google your products and services and append the word, ‘Kelowna.’ If you run a salon in the city, for example, run a search for ‘hair salons in Kelowna.’ If you run an accounting practice serving clients in Kelowna and around BC, search for ‘accountants in British Columbia.’
Now look at the results. Where is your website? Is it on the TOP 3? If not, then you might as well be invisible!
Studies show that a majority of search engine users only see the links on top of the search results page and ignore the rest.
What’s more, Google now only displays the TOP 3 local search results instead of the usual 7. The search engine giant recently rolled out an update called Snack Pack, which trimmed the results page for mobile screens.