This phenomenal proliferation of volume as well as user views have made YouTube a bigger and better platform. Now you can find a video with information about anything. There are numerous channels on YouTube on different subjects- cooking, health and hygiene, education, entertainment and many more.
YouTube is one of the most prominent social entertainment platforms in the modern world. More than 500 hours of video are deployed on the social media platform every single minute! In addition, 5 billion videos are watched on YouTube every single day!
1- The Business Impact of YouTube
That means YouTube has now become one of the most competitive fields. YouTube was a classic entertainer and will remain to entertain and provide knowledge to people even in the future. YouTube is now the second most used and second-largest search engine. YouTube now gets more than 20 billion visits per months and a user or viewer spends forty minutes on YouTube on an average.
As it is growing, the demand for YouTube videos and advertisement is also growing. Many companies now use this video streaming platform to advertise for their products. Besides that, those who operate a YouTube channel also need to advertise for their videos so that they can gain new viewers and improve their channel viewer numbers.
1.1- Advertising Basics for YouTube
Earlier, YouTube advertisement was not overly important, and it did not need a specific fixed strategy. Over time YouTube has evolved its policies and algorithm, and It now filters advertisements properly and also the bot detection has become much more intelligent and rather sophisticated. Besides that, YouTube has been trying to make it more acceptable as a search engine alternative.
That means if you now want to advertise for your brand or videos on your YouTube channel, you may need to go for a complete strategy. It needs to include the keywords, paid advertising charges, video quality, video compatibility and other factors. There are many ways which can be used to generate traffic to your YouTube channel and increase your brand value. If you can implement these strategies or some of them properly you will generate more traffic and more viewers and will also be able to endorse your brand easily.
Some effective strategies that you can use to generate traffic and viewers for your YouTube channel
1.1.1- Use keywords
As it has been said before, YouTube now has become more conscious about the content it streams. Hence, it has now started to give importance to the keywords. Usually, viewers also search with keywords in YouTube. That’s why simple but intelligent use of keywords can make a big difference for your videos. Try to choose keywords which are relevant to your content and obeys the algorithm of YouTube. It will allow your video and your channel to be featured in a prime position within the search results. This can and will generate more viewers for you.
Keyword tools can be effective in this case. The tools can easily determine the best possible keywords for your content.
You need to use keywords effectively for your titles, and you need to be innovative for your titles as well. If you can generate a title that is rich in keywords and is also catching, it will get more clicks for sure.
1.1.2- Go for SEO
SEO or search engine optimization is also effective for YouTube. It is easier than the normal search engine SEO. YouTube also uses its algorithm to rank videos. If you can invest in YouTube SEO then you will be able to get featured more prominently and will be able to attract more viewers. This will help you to generate more traffic for you. If you have a website or a particular YouTube channel, you would then need to effectively get SEO done for your website and YouTube channel separately. This will be more effective than just getting SEO services for your videos.
1.1.3- Try to use tags
Tags for a video are always important. These tags help the algorithm to help your videos stand out and send it to the targeted audience faster. The tag must be in line with your video and the tags need to be effective enough to describe the main subject of your video.
1.1.4- Give importance to ranking factors
Like any other search engine, YouTube also uses various ranking factors to rank uploaded videos as per the search requirement. The main problem is that YouTube never discloses the ranking factors. But according to experts, some of the factors are title tags, comments, reactions of the viewers (like or dislike), description tag, length of the video, subscribers gained after a particular video, audience retention, video length etc. If you can use these factors cleverly – then you can easily push the traffic to your channel effectively.
1.1.5- Bank on viral trends
There is a reason why some stories or news turns out to be viral. The immense visibility associated with these viral trends can turn out to be an effective marketing strategy to boost your videos’ visibility and viewership. If you spot any interesting trends that are connected to your industry or channel, then use it to propel your visibility too. Since the interest level is high for such trending news or stories, your content will also get the push it needs.
1.1.6- Promote marquee videos
Marquee videos are another way to make people interested in your YouTube channel. These videos can spread awareness for the other videos on your channel. Try to choose the videos which have higher viewer numbers so that it becomes an effective marquee video. It will frequently appear in your ongoing or other videos and will help to generate more traffic for you.
1.1.7- Try to optimize the thumbnail images
Thumbnail images are very important when you want to increase your viewers. It will be better to use high-quality thumbnails that can be easily understood. These thumbnail images appear in the organic search results and also the recommended section of YouTube. Hence, a better video will compel viewers to click on it and watch your content.
1.1.8- Give attention to the video length
Try to make your videos simple and engaging. A lengthy video with too much or too little information is not good to attract viewers. Hence, try to break a longer topic into shorter videos. This will allow the viewers to remain interested in your content and it will also be easy to understand.
1.1.9- Maintain quality
Try to maintain a video that is good in quality. High definition images, proper content and correct editing can be best for attracting traffic. If your video is great to watch, people will automatically get interested in your work and return to your channel in the future.
The above mentioned strategies are tried and tested ones and your digital marketing service providers may add to these to bring about more viewers to your YouTube channels.