Researching your target audience
Before embarking on any sort of marketing strategy, it is imperative that you analyze who your market is, what age bracket they belong in, how much they are potentially earning each month, how often they are connected to the internet or even where they are located.
Knowing these critical details will help you or your consulting team develop a more effective strategy in reaching out to them. For instance, if your services and products are geared more towards women ages 30 and above as in the case of businesses selling products such as health and wellness, beauty or anti-aging, your strategy will have to involve marketing on social media platforms where these women are usually found or embarking on online advertising on beauty sites. Know where your target audience is and you will find it easier to formulate an effective marketing strategy.
It’s like fishing. You can’t catch tuna or mackerel if you are fishing in a river, right? You have to go out in the ocean where they are found. Also, you need to know when these fish usually come out. Some fish do not come out during broad daylight so if you want a better catch, you should know their behaviour first.
As it turned out, you can find a lot of good consulting companies offering expertise in marketing analysis. Hiring these professionals on the initial formulation of your online marketing campaign is a good step as they will help you identify your target audience, the current market trends and current consumer behaviour trends.
Information such as the spending habits of your target market, what will make them hit the purchase button and when they will shell out money are thoroughly researched by these experts so you can get the most accurate and the most useful of data to formulate your marketing strategy. Think of this as your building block, the foundation of your online marketing.