How to Extract Maximum ROI for Your Business from SEO?
Many prospects who are interested in awarding business to an SEO agency will often have this question. ‘What is SEO and how do you get maximum leverage from it?”. Today we look at the basics of SEO and what techniques are used in order to get maximum results from the inbound marketing technique
The Basics Explained
SEO stands for Search Engine Optimization. It is the way businesses land on the first page on Google search engine results. Now, you may have the question – why is it important to be on the first page?
The answer to this is simple.
Whenever a user searches for information on Google, he/she doesn’t go beyond the 1st page of the search results, as all the relevant and meaningful information is held on the 1st page itself. Therefore, the user will discover businesses listed on the first page of the search engine results and not even know about the existence of a company appearing on page 3 or 4 of the results pages, as he/she never goes to the 3rd or 4th page.
From a business perspective, the advantages of landing on the 1st page of Google’s results become immediately visible. If the SEO of a company is strong, then it is rewarded with a higher ranking on the search engine results page (SERP). At such elevated positions, the likelihood of site visits increases dramatically (as compared to a company that is appearing on the 3rd or 4th page of Google SERP).
While site traffic increases via Google and other search engines, the degree of engagement rises significantly as compared to other competitors. As a result, your company stands the maximum chance of converting a total stranger to a loyal customer, all because your brand ranked on the 1st page of Google SERP.
That is the power of SEO.
Now that you know the value of SEO as a marketing success driver, it is time to understand what constitutes a good SEO strategy. A good strategy will help the search engine bot to:
1 – better understand what the site is about & if it matches with user’s search intent
2 – determine how easy it is to navigate the website and how fast it loads
3 – check if there are good quality links to authoritative sites in the same domain or industry
If your website and SEO actions tick all these boxes, then it will be rewarded with a higher search engine ranking.
What factors can be part of your SEO strategy?
A good SEO strategy will be well rounded to factor for both on-page SEO (the optimization that happens on your own website) as well as off-page SEO (the optimization that happens outside of your website)
1 – Content Optimization
Keyword-rich content plays a primary role in enhancing rankings for your brand. Helpful, meaningful, and relevant content such as blogs, articles, whitepapers, case studies, how-to tutorials, and videos can elevate your sites ranking in a dramatic way.
Make sure to include keywords (i.e. the search query that the user puts in the search bar to find businesses like yours). One critical point to note is that the focus should be on readers and not on Google when you draft the content. Focus on readability first and keywords later.
Just one blog post will not show any results for you. You need to keep posting fresh and helpful content regularly to improve your chances of acquiring customers with this inbound marketing technique.
A lot of elements on your website can be optimized to help Google understand your business well and rank it higher for a relevant search query.
a. Image alt tags – when you provide extra alt text to images, google search bots can better index it and determine if it is relevant to the search query or not.
b.Title tags – This is the place which informs Google what the page is about. Typically, it should be 70 characters or less. It should ideally include the primary keyword
c.Meta description – this provides more in-depth information to readers for what the page is about. Typically, this tag comprises of 155 characters of content
d.Sub-headings – this not only improves readability by breaking content into digestible sections but also improves rankings.
e.Internal links – this lets you link to internal pages within the Content. So, if a blog is about mobile app development, you can place a link to your mobile app development services page.
3 – Links and other off-page optimization
There are three ways you can optimize off-page and try to earn better rankings
Taking a cue from the spammy content and links used by dubious firms in the past, Google has tweaked its algorithm to reward only those businesses that manage to build trust with credible and compelling content that helps users.
As mentioned, one should avoid getting links from spammy sites or non-related sites. Getting good quality links from industry authoritative sites will signal to Google that your site too has helpful information and thus gain you brownie points.
Links have remained the cornerstone of a solid off-page SEO strategy for ages, and with good reason. The more high-quality links you have, the better its perception in the eyes of Google bot and thus fetch you higher rankings from Google
Take time to build and nurture relationships with fans and influencers in the industry who are known to create great content. This will help your website be linked on their website.
Social signals such as likes and shares also play an important role in improving the off-page SEO potential of a site. The more quality likes and comments you receive from industry influencers the better e your chances will be of massive outreach among the influencer’s fans and followers.
These techniques can easily be implemented into your website and as a part of your off-page SEO strategy as a DIY. In case you need experts to make a marked difference to your online marketing then it makes total sense to connect with a reputed SEO agency that has a proven track record in full-fledged SEO campaigns geared to maximum success online for your brand.