What Is an SEO Reseller – Everything You Need to Know About SEO Resellers

What Is an SEO Reseller – Everything You Need to Know About SEO Resellers

Have you ever had an existing client of yours demand for SEO services despite knowing that SEO is not your expertise?

If you have then, you know just how impossible it is to outright tell them that you can’t deliver SEO services to them. Instead, you do everything in your power to make it possible for them. This desperation is rooted in the simple fear that you might lose your long-standing client if you don’t give them the service that they want and need from you.

However, the fact of the matter remains that you don’t have the required expertise needed to deliver satisfactory results to your client. Yet, you think that you will somehow manage. This attitude almost always backfires since after a few months of struggle you clearly realize that SEO is easier said than done. You struggle to drive organic traffic to your client’s website. They are unhappy with you and your team is also upset at having to do something that they haven’t specialized in.

Even if you haven’t experienced this issue yet, you are bound to at some point in time since the demand for search engine optimization, which allows your clients to effectively rank higher in search engines that their competition, is ever-increasing. It makes perfect sense when you look at these stats:

You are not alone in this conundrum. Far too many agencies simply start offering SEO services without becoming experts in it and understanding how it works. Even more waste their effort, resources, and time in trying to master SEO instead of their core offering and skills. Thankfully, for everyone involved, there is a simple solution, SEO reseller programs provided by SEO resellers.

SEO resellers help agencies outsource the entire SEO process to trusted professionals who have specialized in everything that falls under the SEO banner. Hiring an SEO reseller gives you plenty of time and resources to focus on your client’s needs and deliver your best work to them for the services that they initially hired you for. If you find the best SEO reseller out there, then it will be a win-win situation for all parties involved.



You must be wondering what’s an SEO reseller, how do they work, why you should hire them, and how can you find the best SEO resellers out there.

So, let’s get started!

What’s an SEO reseller?

An SEO reseller is an agency that holds great expertise in SEO and white labels its services to other agencies such as marketing, design, and development. SEO resellers are a team of highly skilled SEO specialists who have intricately developed processes put in place to deliver optimized search results across various verticals.

SEO resellers characteristically have widespread and deep relationships with writers, editors, and publishers. This allows them to get high-quality backlinks at scale. Additionally, SEO resellers usually have a team of skilled copywriters working for them to help you craft optimized content for your clients.

Moreover, top SEO resellers also offer their customers an easy-to-follow dashboard for ordering content/links and tracking the optimization results. Some resellers also offer to white label this dashboard, which allows you to show your clients precisely how their SEO campaign is going.

To put it simply, SEO reseller programs help you provide your clients with SEO services while omitting the need to hire any in-house SEO experts. The reseller takes care of the entire optimization process and you take home the profits.

Now, let’s take a look at some of the major services that SEO reseller programs can help you with.

What Services Can SEO Resellers Help You With?

There is a pretty common misconception amongst agencies that SEO resellers only offer link building services. However, the truth is far from it.

The top SEO resellers usually operate just like any other SEO agency. You can hire them for a wide range of SEO-related services, including the following major ones:

  • On-Page Audit: The on-page SEO audit is typically the first step in a new digital marketing campaign. SEO resellers have thorough processes to conduct audits and they can help you recognize and spot key opportunities for instant wins.
  • Keyword Research: Instead of trying to make sense of and read the data that online tools such as Ubersuggest and SEMRush churn out on your own, let your SEO resellers take charge of the keyword research. They will help you find the right keywords for any given field.  You can simply cross-reference the long and short tail keywords that the SEO reseller comes up with against your client’s own needs and expectations to create a solid keyword strategy.

Link Building: For anyone who’s not an SEO expert, link building can be an overwhelming task. However, for SEO resellers, it is definitely their USP. SEO reseller programs use a wide range of tactics such as guest posts and broken link outreach to effectively build backlinks for your client.

  • Local SEO: Another superb service provided by SEO resellers include helping you out with the often dull and manual feature of local SEO. This involves optimizing Google Places pages, building citations, and so much more.
  • Content Creation: Some SEO reseller programs companies also have vetted freelancers or in-house copywriters to help you come up with content at scale. This content is created keeping the various aspects of SEO in mind.

Now that you have an idea of the services that you can avail from an SEO reseller, let’s take a look at why you should outsource SEO.

Why Should You Outsource SEO?

While there are many varied advantages of using SEO reseller programs, here are three essential reasons that should prompt you into hiring an SEO reseller:

1. SEO Is Expensive

The first and foremost reason is pretty self-explanatory; SEO is uber-expensive. According to a study conducted by Credo, a typical SEO consultant charges $173 per hour! What’s more is that if you want to use an SEO consultant on an irregular basis for link building expertise, then you will have to pay them an even higher amount of $194/hour.

Another survey done by Moz only highlights the expensiveness of SEO services – a large chunk of SEO consultants in the developed nations charge more than $100/hour. This rate is expected to only increase with the rising value of SEO and the changing economy. While it’s true that you can easily higher an SEO freelance consultant off sights like UpWork for much less than what you would have to pay a consultant, however, your results will definitely suffer from this approach. If you want good results, then you will have to pay an SEO consultant agency for more than $100/hour.

What if instead of opting for a consultant, you opt for in-house SEOs?

The rising economy will definitely not work in your favor here either. SEO continuously ranks amongst the most well-paying digital marketing fields.

According to a 2015 Moz marketing industry survey, the average national salary of job titles that have “SEO” in them is a whopping $102,000. This means that if you hire a competent SEO expert, you will likely have to cough up this amount every year, excluding the expected rise in the amount due to inflation.

All of this is still dependent on the fact that you manage to find a competent SEO professional to hire. Currently, SEO is one of the most in-demand marketing specialties out there. However, for most small agencies, bringing in their own in-house SEO experts or hiring SEO freelancers and training them to generate expected results is just not a feasible option.

2. SEO is a Vital Service

As an agency owner, you are already aware of the fact that SEO is a vital part of any good digital marketing strategy for a company. In fact, about 55% of businesses actively invested in SEO to promote their businesses in 2018.

SEO is chiefly in demand due to the varied benefits it provides to businesses in both B2B and B2C sectors. A survey by Ascend2 discovered that SEO ranked as the second most effective B2C marketing technique – second only to content marketing.

It’s no wonder then that the average SEO-related spending is expected to grow to an astounding $80 Billion in 2020. This just goes to show just how vital SEO is considered to be by companies and agencies alike. It is seen as one of the most important factors when it comes to having a successful digital marketing campaign. It’s vital for marketing success and more and more businesses are actively investing in it.

3. SEO is Becoming Increasingly Complex

These days, SEO has become incredibly complex. This is due to the fact that SEO’s complexity is directly linked to the complexity of Google’s algorithm. Back when Google relied heavily on anchor text and backlinks to regulate rankings, you could get away with optimizing your content and webpage by simply stuffing them with some keywords and buying some relevant backlinks. Today, however, Google’s algorithm in undeniably one of the most complex and intricate pieces of code the world over.

Today, Google’s algorithm is one of the most complex pieces of code on the planet. In fact, the entire software that runs Google is an estimated 2 billion lines of code and more. Due to the close incorporation of a multitude of complex services such as Gmail, Android, Drive, Google Plus, Docs, etc. this code only keeps becoming more and more complicated.

This complexity does not even account for the ever-changing rich snippets, algorithm changes, and the growing involvement of voice search in Google. All of this combined means that it has gotten even harder to effectively understand and work with SEO.

An SEO expert will have to keep track of the regular updates of Google’s algorithms, find various link building channels and opportunities, develop relationships with publishers and copywriters, and also churn out high-quality optimized content at all times.

Similarly, the various sub-niches of SEO such as local search keep getting harder due to a higher ratio of competition. This is highlighted in a poll that asked SEOs whether ranking in local search is getting harder or easier:

Simply put, SEO is complex and expensive, which makes it pretty difficult to work with. However, it is also pretty profitable and deeply in-demand, which makes it worth doing. With that said, unless you have years of experience with Google’s algorithm and you are well-verse with everything related to SEO and plane to make it your key marketing skill and strategy, it can be pretty tough to offer as a service to your clients.

SEO reseller programs make it entirely possible for you to offer all SEO services to your clients, minus the time, money, and energy that you would have to expend on hiring SEO consultants or freelancers and training an in-house SEO professional. Hiring an SEO reseller allows you to generate more profits and keeps your clients happy and satisfied as well.

To avail the best SEO reseller service, get in touch with SEO Resellers Canada today!

The Advantages of Using an SEO Reseller

There are numerous benefits of using an SEO reseller beyond the obvious reasons mentioned above. So, let’s take a look at some key benefits:

1. You Can Pay Attention to Your Core Skill

If you are a web designing agency, then your focus should definitely be on what you are exceptional at. As mentioned earlier, SEO is a complex beast that not everyone is equipped to deal with. There is no shame in admitting that you simply don’t have the know-how required to effectively get backlinks or generate traffic.

So, instead of wasting your time in an effort to understand the complex nature of SEO, you can simply hire an SEO reseller. This will allow you to focus your energies on what your agency has to offer to its clients – web designing. Your focus should be on getting more clients and delivering your best work to those clients. An SEO reseller will take care of the complex SEO-related work, which will help you to ultimately focus on honing your own expertise and keeping your clients happy in every which way.

2. You Get Scalable Results

There is a huge difference between “results” and “scalable results”. You can totally hire a freelance SEO expert and they will provide you with good results for 10 quality links for your client. However, what about when that same client wants more than 100 or 1000 links? Your freelancer will definitely be out of depth when it comes to providing such a large number of links. However, an SEO reseller will be able to effectively help you out in such a situation.

SEO is extremely process-driven. SEO reseller programs have different established processes, which help them find link-building prospects quickly. They also help them churn out content and leverage editorial relationships when needed. All of this allows SEO resellers to offer you the kind of scalable results that you need and that freelancers simply cannot provide you with.

3. You Can Work with Niche Specialists

What are you supposed to do when a client of yours asks for a particular SEO service that you have no experience with whatsoever? This is where an SEO reseller agency comes in. SEO resellers work with a wide range of customers, and to effectively deal with all of them they always have experts that are well-versed with different niches of SEO. This means that no matter which SEO service your client wants whether its local search or e-commerce, your SEO reseller has got you covered.

4. You Don’t Have to Invest in New Relationships

As an agency owner, you have to constantly build and nourish different relationships with webmasters, editors, and content creators in varied targeted niches. This is a pretty time consuming and persistent task. It gets even more overwhelming when you get a new client who belongs to an industry that is completely different from your usual niches.

To offer this client the required SEO services, you will have to build new relationships from scratch. Think of performing this time-consuming and arduous task across multiple niches and you can probably imagine why most agencies choose to stick to a single niche only. However, this truly limits their growth potential.

However, if you hire an SEO reseller, you can simply skip this entire process and focus on your own skills. An SEO reseller has well-established relationships with different people across different niches. You can simply leverage these long-standing relationships to get higher rankings for your clients, irrespective of their industry.

5. You Get “On-Demand” Services

Most highly skilled SEO freelancers usually demand a retainer straight up. However, hiring a full-time SEO doesn’t make much sense unless you have enough work and billable hours for them, which will make this investment worth it. SEO resellers don’t have any such demands. In fact, they work on an “on-demand” model. This means that they don’t have any contracts or subscription plans; you simply pay for whatever service of theirs you need, whenever you need it. This ultimately results in lower overhead costs and higher profits.

6. You Don’t Have to Buy SEO Tools

According to a Moz survey about 70% of 412 marketers and agencies that they surveyed spend more than $1,000 on SEO tools every year. This is especially noteworthy when you reflect on the fact that almost 2/3rd of the surveyed parties acknowledged themselves as “sole founders” of their companies.

SEO tools and software are definitely not cheap. For example, if you subscribe to Ahrefs ‘Advanced’ plan for 3 users for a year, it will cost you around $4000, while the ‘Agency’ plan will cost you more than double that amount – it is a whopping $9,990/year. If you hire SEO resellers whenever needed, you will effectively bypass all of these costs.

How to Select the Top SEO Resellers?

You already know what’s an SEO reseller, however, what you don’t know is how to select one who will help your agency by taking over all SEO tasks and help you keep your clients happy. After all, all SEO reseller will fundamentally act as an extended limb of your agency. This is one relationship that goes beyond the principles of outsourcing; you will effectively be partnering with a reseller to handle your client’s business growth. If your SEO reseller is not up to the mark, it will lead to poor SEO ranking, which might lead to your client’s site getting delisted from Google.

So, here’s what you need to do to find the right SEO reseller:

1. Look for Reviews and References from Real People

Did you know that online reviews impact the decisions of about 90% of consumers? Well, it’s true. Consumers head online to read reviews left for various products and services by different consumers before deciding to spend their money on them or not. However, when it comes to SEO resellers, I strongly recommend that you avoid putting your trust in online reviews. This is because reviews for SEO companies are often found out to be fake.

So, instead of reading and trusting online reviews, try to find agencies that have actually used the services of your chosen SEO resellers. You can find these agencies on Twitter or LinkedIn. When you do find these agencies, simply reach out to them and ask them about your chosen resellers. Their testimonials will be far more accurate than the ones left by affiliate bloggers.

2. Look for Experience and Innovation

SEO is an ever-changing industry with altering strategies and tactics that follow each new change in Google’s algorithm. SEO reseller agencies that have extensive experience will be much more aware that reseller start-ups. Additionally, they already have smooth-running processes put in place for effective SEO campaigns. They also know how to deal with the new demands of Google’s algorithm in innovative and swift ways.

3. Expertise and Clients in Your Target Niche

The different sides of SEO such as e-commerce, local, and B2B vary greatly in terms of their implementation. Different SEO resellers have some experience when dealing with a wide range of niches. However, you ideally want to work with a reseller that has ample experience and connections in your target niche. This will help you capitalize on their knowledge and also smoothen the entire SEO process for you, the reseller, and your client.

4. Payment Structure and Cost

This one obviously matters a lot and will weigh heavily on your final decision; how much do the services of your chosen SEO reseller cost? For a good price range, you will have to do your research. You want the cost of the services to be low enough to make a good reselling profit. You also don’t want it to be suspiciously low, which will only urge you to double-check each link and the overall service quality.

These are the questions that you can ask to ascertain the type of payment offer your chosen SEO reseller programs are offering:

  • Do I have to sign a long-term contract or will you provide on-demand service?
  • Do I have the option to order services separately or do you offer bundle deals only?
  • Is there a monthly or biannual subscription plan that I will have to sign up for?

5. Communication Is the Key 

You want to choose an SEO reseller who is good at communicating with you. You want to build a long-term relationship with them and for that it is important for you to trust your reseller. Judge their communication skills based on how quickly and satisfactorily they managed to answer your questions during the vetting process. Also, ensure that the support staff has the right knowledge to give you and is thoroughly professional. Make sure that during emergency situations, when you are on a time crunch, your chosen SEO reseller will have someone you can reach out to.

How to Tackle Some Common Risks Associated With SEO Reseller Programs?

There are some risks associated with opting for an SEO reseller. These are the risk factors that you should be on the lookout for when using SEO reseller programs:

1. They Might Use Spam/Black Hat Links

In spite of the extensive tweaks made to Google’s algorithm, SEO is still chiefly about link building. Some corner-cutting SEO resellers might at times resort to spamming blackhat links. This is why it’s important for you to vet your chosen reseller quite thoroughly before offloading your SEO work on them. Most top SEO resellers will always deliver exactly what they promise. However, to make sure that no poor link or spam is getting past you, make use of Google’s “Disavow Tool”. It will flag any link that fails to meet your quality standards.

2. Your Clients Might See You as a Middle-Man

Most loyal clients simply won’t care if you tell them that you will be partnering up with another agency to deliver SEO services to them as long the services you provide are good. However, some of your clients might wonder why exactly they are paying you for a service that you are getting done from someone else. They might think that they can go directly to the reseller.

This is a risk inherent in opting for SEO resellers. With that said, you can proactively prepare for such a situation. Have a solid pitch ready for your clients that will highlight your value addition to them. Make them realize that you offer them so much more than backlinks and that they are getting an umbrella of marketing and other services from you.

We hope you now understand what’s an SEO reseller and how you can find one that’s just right for your agency. All in all, SEO reseller programs can give your agency an extra source of profits. By offloading all of your SEO tasks to an agency that is experienced in SEO, you will get plenty of time to focus on your own core competency. This will ultimately help you keep your clients happy on all fronts.

Finding the right SEO reseller can be a bit of a challenge. So, if you are on the lookout for a trusted SEO reseller, then look no further than SEO Resellers Canada. We provide comprehensive SEO services that will effectively take the burden of SEO off your shoulders. We have a team of experts who have years of experience and are well-versed in everything SEO. To learn more about our services, do visit our website!

author – Jamie – Barton
Jamie Barton
CEO of NASN Licensing Inc. & Shopincities.com

Jamie has more than two decades of experience in accelerating brand visibility for online businesses. His company operates SEOResellersCanada.ca, a white label SEO and digital marketing agency. With his unique and actionable business processes, agencies and small businesses can successfully expand online operations without the traditional associated cost overhead.

For over 18 years we have been the solution to fit any size agency or business. Our team of creative SEO experts and marketers develop some of the best results driven campaigns in the industry.

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