How to Educate Businesses on SEO
The highly competitive and hyper-connected business environment today has made it critical for businesses to ensure that their core message, products or services can reach their target audience. That is where the immense power and potential of search engine optimization (SEO) comes into play. When used in combination with technical and marketing strategies, SEO helps businesses achieve high rankings on SERPs, ensuring that their website ranks on the first page of Google search.
The front page of Google receiving 95% of all web traffic, and the rest only manage 5% or even less, which is why businesses must rank high or else lose out to their competition. The best way to achieve success online for businesses is to combine a methodical and comprehensive marketing strategy that is backed by top-notch search engine optimization. Most of the times a drop in the website rankings and visibility is caused by uncontrollable factors and explaining them to businesses can be difficult.
That is the main reason why implementation of a quality SEO strategy is placed on the back burner by businesses, since they fail to see its potential. In the year 2018, search engine optimization has become a priority for every business and must be taken seriously. However, to do that you must convince senior executives in the organization to prioritize it and allocate a higher budget on search engine optimization.
What is Search Engine Optimization?
Explaining SEO to someone without any background knowledge about the semantics of search engine optimization can be challenging. It is made harder because SEO is a complex system of digital practices, strategies, and techniques that can be designed to enhance the quality and quantity of online traffic that your website is getting through organic search engine results. The impact of quality SEO is felt directly by business owners, since it allows them to generate quality traffic for their target audience whenever customer’s search for their products or services.
Search engine optimization is a necessity, since it is required for building online visibility and exposure for your brand, while strengthening the position of the organization in the market. A business website that doesn’t rank on the first page of Google search will not be visible, and will struggle to attract any meaningful traffic that delivers results.
Google changes or updates parts of its algorithm every year, and when you add the 10 major updates, along with the launch of Hummingbird, which completely changed the dynamics of Google searches, it becomes an extremely volatile framework. This means that your online strategies and tactics must also change, and SEO models that worked a few years ago become irrelevant as time progresses.
Therefore, businesses must constantly monitor all algorithm updates and changes, because studies have found that 75% of search users don’t bother browsing past the first page, and major search engines influence more than 88% of business purchase decisions. Search engine optimization today is all about understanding the fluctuations in algorithms and adapting your campaign accordingly. Being proactive when it comes to SEO is important, because it will allow you to stay on top of search rankings, escape penalties, and most importantly, stay ahead of your competition.
Search engine optimization isn’t only about building your search engine ranking, since it involves the content you are sharing with your audience. It involves the following:
- Content promotion and production
- Social media optimization
- Ongoing website audits
- Improving indexability and crawlability
- Consumer research and target persona development
- Ensuring your website fits within the search engines established best practices
Most businesses assume that SEO is all about search engine rankings, but it’s more than that, since it is all about building better websites, sharing intelligent content, and improving the lives of consumers.
SEO Statistics That Prove the Value of Organic Search
Every business that is currently practicing SEO recognizes that an effective SEO strategy is indispensable for improving their online visibility. The internet is an endless resource that gets millions of search queries every second from people all over the world. Those people are all consumers that can be converted into customers for the business.
There are more people shopping online than ever before, so how do you make sure that people searching online for products and services, manage to land on your website? The answer lies in effective SEO practices that will ensure that your website ranks on the first page of search queries related to your products, services, or industry.
Google’s search algorithms are being updated constantly, which means that any SEO strategy a business creates must be flexible and open to change. To help educate businesses on SEO, we have compiled a few SEO statistics related to the value of organic search.
- The top 5 search results on google get 70% of the clicks
- 88% percent of smartphone users are using their device to conduct search on Google
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
- In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.
Source: Amazee Metrics
Source: Think With Google
Source: Web Strategies
SEO is the Future and Businesses Must Realize Its Value!
It has been forecasted by Borrell Associates that SEO-related spending by businesses will exceed $80 billion by 2020, and it could exceed to even more. It is being estimated that businesses will spend an estimated $613 billion in digital marketing services, which is several times more than ‘ad spending’. The report focuses on spending by small businesses, and the digital marketing services will include:
- Online ads
- Web presence management
- Listings management
- Content creation
- Reputation monitoring
- App development
- Email marketing
- And more
The chart above broadly captures all the digital marketing services that will account for most of the expenditure on SEO services by businesses in the future.
The report churns out some massive numbers, which clearly shows that businesses have realized the value and importance of organic SEO and aren’t shy to spend big on SEO related services.
It has become crucial for businesses to develop a solid SEO strategy to ensure that they stay abreast with the changing digital marketing landscape. The most important thing to realize is that SEO takes time to work and deliver results, so businesses must be patient with their strategy. Businesses must look to target organic and direct traffic to catch customers who are looking for their products and services.