SEO is a universal service, which is needed by all kinds of businesses. It doesn’t matter if a business is a small online set up or a large e-commerce site, SEO is a necessary thing for all.
This is the reason, why SEO experts and digital agencies are in demand.
There are companies in countries like the US and Canada that are looking for experienced SEO experts, who can provide the benefits of modern SEO techniques.
These companies are willing to pay, and they are taking advantage of the Canadian dollar value in order to get more from the Canadian-based online services such as web development, B2B services, and SEO.
This has created a demand for skilled SEO experts in Canada and worldwide.
For many reasons, search engine optimization (SEO) experts are high in demand nowadays.
As more and more companies are going online, competition is getting tough, and search engine is the new profitable marketplace.
So, if you’re considering a long-term career, here are some reasons why Canada SEO experts are in such high demand.
1- Ever-Expanding Search Industry
The first-ever dot-com bubble emerged 10 years ago. Unlike the real estate, housing and financial bubbles, the search engine bubble is ever-growing and expanding.
More and more businesses are going online, and the battle for search rankings has become cutthroat. That means that the demand for SEO experts is unlikely to wither away anytime soon.
2- College Degree Not Required
Search engine marketing is a relatively new field, and only a handful of colleges conduct certificate courses on the topic.
All leading SEO practitioners are self-taught and have learned through experimentation, observation, and trial and error.
However, having a marketing or IT-related degree can significantly improve your chances of becoming an SEO expert.
3- Cutting Edge
According to various employer reports and industrial trends, SEO expertise is one of the very few jobs that come under the category of ‘cutting edge.’
That means that if you’re an SEO expert, you have better skill-based employment options. You can even work as a freelancer or start your own business.
4- Be Your Own Boss
As most of your work will be conducted online, and you’ll be spending hours analyzing Google Webmaster and Analytics tools, you’re pretty much your own boss.
You have complete freedom of choice to join an organization, enter into a contract, work as a freelancer, or even consider a startup. Due to massive demand, most SEO experts are opening up their new business.
5- Online Learning
All you need to know about how to become an SEO expert is available online.
There’s a wide range of resources on search engine marketing and social media marketing out there for your reading and learning. You simply have to read up and keep up-to-date to stay on top of your game.
6- Easy Mobility
Your knowledge and skills as an SEO expert are global and portable. You can easily relocate to different countries and territories if you know how to use common search engine analytical tools.
Similarly, all you’ll need to do business is a laptop and high-speed Internet. That means that you can even work from your favorite vacation spot.
And since you can easily connect with clients via calls and conference calls, you don’t need to wear fancy suits as well.
7- High Job Satisfaction
If you’re looking for a hip and trendy job with new challenges every day, and no number crunching, then SEO is the best job for you.
With all the daily hype, startups, internet news, social media trends, and geek toys you’ll need to use, you’ll rarely get bored with your job.
What’s more interesting is that every project will be different.
One day you’ll be working with a tech giant; the next day, your client will be a lifestyle coach.
They’ll all have their different needs and requirements, and this will make your job fun, refreshing, and rewarding.
8- SEO Is Complex and Ever-Changing
The rules for SEO are constantly changing, and this discourages the newcomers in the field of SEO, the ones who are on the fence of learning and entering the digital world.
The true SEO specialists spend about half their time on learning the new rules and trends of SEO.
But, the issue is changes happening to SEO on a weekly and, sometimes, daily basis.
Even the most experienced and seasoned SEO specialists can become inefficient if they don’t keep up with the SEO related news on a regular basis.
Businesses who are interested in hiring SEO services are having a hard time finding an SEO agency or a specialist because of the increasing demand.
SEO in 2020 is more profitable than it has ever been for both SEO specialists and the companies who are using SEO to expand their businesses.
Everyone needs to compete, everyone needs to optimize, and everyone needs to be seen, and for this, SEO is the much-needed thing.
You’ll be surprised to know that about 10% of the companies in the entire world have paid for SEO management or optimization service. Now, the big question is, who’s helping the remaining 90%?
10- Canadian Dollar– More value for the money
Most of the U.S. companies are sourcing their online services from Canada, because they can get more for their dollar if they are paying in Canadian currency.
Since it hardly makes any difference regarding the transaction between the two companies, working with Canadian SEO experts makes all the sense in the world.
Businesses are looking for SEO experts with excellent communication in their own time zone at an incredible value for the money.
One can say that, if Canada has more SEO agencies and experts, then more money can pump into the SEO industry of the country.
11- Buying Process Has Changed
One of the main reasons the demand for Canada SEO experts is so high is because the buying process for consumers has changed dramatically.
Nowadays, more and more consumers look to the Internet to find information that is going to allow them to make a much better and more informed purchasing decision.
Thus, the buying process heavily favors the use of search engines to come to the purchasing decision.
Because of this, a lot of businesses are seeing the potential of having their businesses positioned well within the ranks of their competition for popular buying keywords.
This has made implementing SEO more important than it has ever been as there is more at stake than ever before.
12- The Competition Is Investing in It
Another reason why Canada SEO experts are in such demand is that the competition is likely already investing in it.
This only pushes more and more businesses to focus on it because their competition will gain a significant competitive if they do not implement it.
If you are not actively engaging in marketing and optimizing your website for search engine rankings, your competitors are going to grab significant market share from your business.
13- It’s Cost-Effective
One more reason for the high demand of Canada SEO experts is that other marketing strategies and their cost to implement them have skyrocketed.
The cost to implement SEO remains one of the lowest in the industry. That is massive for any business that is looking to gain exposure and increase their profits because the less you end up spending on marketing, the more money you’re going to be making in the long run.
14- Higher Returns on Investment
Canada SEO experts are in such high demand because SEO offers incredibly high returns for businesses.
The cost to implement SEO is low, which means that the returns you’re going to be getting from it are going to be substantial.
Not only will you be able to achieve higher rankings for buying keywords, but you’re going to be able to decrease the cost that you have to spend to acquire a customer due to better brand recognition and better traffic.
As you can see, there are infinite reasons why the demand for Canada SEO experts has become so high in recent times.
The fact is, more and more businesses are becoming familiar with how important SEO is to their business, and that is causing it to become one of the most critical marketing strategies to invest in as a business owner.
The demand for Canadian SEO experts is rapidly increasing, and the SEO experts in Canada are creating awareness about their services around the world.
The value of the Canadian dollar is allowing companies from the United States and other countries to acquire benefits by receiving help from the SEO experts in Canada.
It is very easy to hire a Canadian SEO specialist or agencies; all you need to do is search ‘Canada SEO’ in Google and contact one of the top-ranked services.
Editor’s Note: This post was originally published on June 16, 2017, and has been completely revamped and updated for accuracy and comprehensiveness.