Link building is one of the most difficult to master, highly debated, and controversial areas of Search Engine Optimization (SEO), even 41% of large companies claim the same.
Not every individual has a similar philosophy about it. Some invest about 80% of their energy in link building, while others ignore it completely and pray for their quality content to be enough.
Well, irrespective of what people have to say about SEO link building, one thing has become apparent – link building is something you simply cannot ignore. This is especially true if you wish to establish brand authority. And hiring a reliable link building company can be your best shot at making the most out of your expectations from link-building.
But, before you decide to hire a link-building company, consider diving into this blog to learn everything you need to know about link-building strategies 2022 to get started with it immediately.
1- What is link building?
In simple terms, SEO link building is a process of getting hyperlinks from other websites to yours. This conscious act is performed by both small and large organizations, such as the high-tech start-up trying to boost its slice of the market share pie as well as your next-door neighbour who might want to make a living through his/her fashion blogs.
Now you might wonder why this potentially superficial metric of “more links” is valued so much by the search engines. Well, to comprehend it, you might want to time travel back to the early days of the internet.
The entire concept of link building, even the word “link,” was first thought of back in the 1960s. Ted Nelson, an American pioneer, visualized the “electronic paper” that could help people navigate from links to links so they could pick their own adventure.
Every webpage (hypertext) is like an intersection point. A link (hyperlink) is what connects each website, thereby forming what is known as the internet today!
Bear in mind that links were always important, it is just that Google and other search engines have improved their way of measuring a link’s quality.
2- What are different types of links?
Link building service providers typically categorize links into three types such as –
2.1- The natural category
As the name suggests, these links are get linked naturally and are commonly referred to as editorial links.
These type of link features interesting, newsworthy, valuable and even controversial content that bloggers naturally love to link them.
To create natural category links, you need to focus on content’s long-term and historical value. Consider why someone would want to link your content down the line.
2.2- The outreach category
These types of links are required to be asked by different people. You can either request people to link to your website for money, through some trading or for free.
2.3- The self-created category
Many links can be self-created such as local business citations. If you are a local business, this SEO link-building technique can be submitted to various niche and broad business directories.
With such a lower barrier to entry, these links aren’t as worthy in the eyes of search engines. This means they need to be supported by other SEO link-building strategies. And since they are still useful and relevant, self-created links tend to fall under best practices.
3- Dofollow and Nofollow links
With quality link-building services, you can make your website/webpage get discovered by the search engines, thereby getting it ranked on search engine result pages (SERPs).
Google wants webmasters to create high-quality websites that people might want to use and share. By using effective SEO link-building strategies, your focus shifts on earning links, given you have produced quality content that users might want to share with others.
Link building is one of the most important factors that help with a website’s ranking. Other factors include –
- Website loading speed
- Mobile-friendly web design
- User experience elements on the site
- Content optimisation
- On page SEO
- Authority and trust of the site
An overview of Dofollow and Nofollow links
The process of link-building strategies 2022 can be done in two ways –
- First, using the dofollow link
- And second, through the nofollow link
Even though both of these links have the same goal, that is, of linking both the target site and source site, they tell two different stories to the search engines.
Here is the main difference between them –
- Dofollow link – This type of link helps in passing the origin website’s authority to the purpose website. The process of passing the authority is termed link juice. With do follow backlinks, you can develop the domain authority and domain rating of a website, which in return helps advance the rankings of keywords.
- Nofollow link – These types of links do not pass any authority to the website. In terms of SEO, nofollow links have no actual purpose, meaning it does not help with link-building services.
To make a link no follow, reliable link building service providers add rel=“nofollow” to the code while it is being linked to the website.
Both dofollow and nofollow backlinks are two ways of categorising a link and letting search engines know how to relate with the website you are linking your website to. While dofollow links pass the authority, nofollow links do not permit the flow of link juice.
4- What is the role of link building in the success of your online business?
Below listed are a few ways in which link building helps your business succeed in the digital realm –
4.1- Assists with website credibility
SEO link-building strategy is essential for a website’s credibility and search engines.
Links earned from quality websites give your website a better chance of being visible and found on search engines. With an effective link-building strategy, a site with multiple authoritative pages can gain around 100 unique external URLs. The reason behind this is that instead of linking out a single domain, you are linking multiple domains on your webpage.
The more links your homepage and other webpages have, the higher the traffic for all the sites will be. And the visitors may come back to the home page after viewing the listed sites.
4.2- Is used by the search engine for website ranking
For many people, content may seem like a huge task, but in the digital realm, it is just half of the battle. In order to get the people to talk about your content, focusing on link building 2022 should be your primary task.
Get acquainted with other website owners to easily achieve a high-quality link-building process. Or, you can work with link building reseller and let the experts focus on it for you.
It is important to ensure that whenever someone links to your website, they should add keywords or two to make it easy for search engine bots to understand the content – this can help in boosting the rank on SERPs, too.
For search engines like Google, links are important. Without links, it can become impossible for Google to rank your website organically, no matter how impressive the available content is. And this is one of the reasons why 52% of marketing researchers focus on link building and brand mentions.
If you cannot focus on link building on your own, consider hiring seo reseller canada who can create diverse and relevant links for building better results. This is because, without a link-building strategy, you are giving up more than half of the ranking considerations.
4.3- Help in increasing website traffic
If you want to improve the traffic of your website, SEO link building should be your fundamental strategy. By targeting potential audiences and niches, you can attract more external web traffic sources. This in turn showcases that your website’s health has significantly increased, too.
By adding reciprocal links to your website, you can generate new visitors from industry authority websites and vice versa. The more traffic your website obtains, the better its health is on the internet. The traffic shows that your website is worthy of being shown on the search engines and is also considered a reliable and informative website by the search engines.
4.4- Enhanced sales and revenue opportunities
We have already learn that link-building strategies boost the flow of traffic to the website. The more potential traffic flows to your website, the better the chances of lead conversion and generating revenue.
High-quality backlinks and fresh and updated content improve your website’s chances of being visible higher on the search engines. This leads to a boost in potential customers who might want to purchase from you.
In the digital realm, it is not just about driving the traffic to the site; it is also about making them stay longer on your website, so they will eventually purchase what you have to provide. When users notice the frequency of visitors on a page, they are much more likely to revisit the same page on their own.
4.5- Lower bounce rates
Bounce rate is a measurement that specifies how many people left your website even before looking around the rest. This general measurement is directly proportional to how engaging and interesting the content of your website is.
It is important to ensure that your SEO link-building techniques are not just limited to external linking. You should focus on internal linking, too, meaning linking vital pages to each other to help visitors jump from one page to another seamlessly.
Internal linking makes search engines’ job easier and helps your visitors find important information quickly, therefore taking the visitors deep down into your website and reducing the bounce rates significantly.
4.6- Creates brand authority
Customer satisfaction should be your first priority and not just selling what you have to offer.
With effective SEO link-building services, you become available in front of your customers as a reliable go-to place and not just as another seller in the marketplace.
Your customers will start recognizing you as an industry leader who is capable of providing information to those fascinated by becoming informed about topics related to your industry niche. High-quality link building is instrumental for any business that wishes to leave a lasting impression on readers looking for trustworthy sources for advice.
The trust gained by doing so can influence the readers to become loyal and returning customers over time.
5- What are some handy tips to source a reliable link-building service provider?
Before you head towards an SEO link-building company, look for these things to kickstart the campaign –
5.1- Service provider’s backlink profile
The SEO link-building company you wish to hire should have an excellent backlink profile. Check the quality of the websites the service provider’s website is getting linked to. If both the service provider’s website and linked website enjoy a healthy backlink profile, you can rely on the link-building strategies 2022 provided by the agency.
Such reliable agencies know the ins and outs of obtaining high-quality backlinks, thereby assuring your website’s success.
5.2- Client reviews on the site
Before you sign the agreement with the SEO link-building company, ensure to see what other customers have to tell about the services offered by the agency. These testimonies, reviews and feedback should help you make a conscious decision.
Also, check various platforms where these reviews are posted. You need to ensure that the people writing these reviews are genuine individuals and not dummies paid for writing bulk reviews.
6- Wrapping up
Search engines like Google and Bing want to provide users with the best possible experience. Hence, they crawl and index thousands of websites to identify those capable of justifying the user’s search query.
Typically, websites that pop up on the first page of search engines are the most authoritative sites; to be precise, they feature 3.8x more backlinks. This means they feature the most loved content. And SEO link-building strategies help in doing just that. It makes your website an ideal platform in the eyes of the users and the search engine bots.
Are you ready to achieve real success through link-building efforts? Get in touch with our experts!