As a digital business owner, “ranking higher on Google,” and “obtaining more organic traffic” must be two of your primary goals, right?
Well, consider increasing your website’s authority score through SEO link-building strategies!
Although not often talked about, link building is one of the important pillars of any solid digital marketing strategy. In fact, you must prioritize link-building services when partnering with a digital marketing agency. This is because link building isn’t easy – even 65% of marketers and 41% of corporate marketers find link building the hardest SEO tactic and greatest challenge in SEO, respectively.
Perhaps an expert from the link-building company at aid can ensure your link-building profile looks and performs great. Besides, Google’s never-ending algorithm updates have transformed link-building strategies into sophisticated practices. Unless you have relevant expertise, you are better off with an expert, given they know a handful of tactics that work!
Dive into this blog to uncover those “workable” tactics. But first, let’s understand –
1- What is the website authority score?
Website authority is a metric that measures a site’s backlink profile strength in comparison to every other site in the index. This metric also predicts the likelihood of your domain appearing in the search engine result pages (SERPs) compared to your competitors.
One thing worth noting is that Google doesn’t use website authority as a ranking factor in determining how to rank websites. Hence, avoid believing that this metric will improve your rank. However, website authority is a good sign that will assist you in evaluating your site performance compared to your competitors.
Currently, almost there are numerous SEO tools that have developed their own authority metric – an algorithm that employs data collected from referring domains, search traffic or backlinks to identify the authority score.
So, even though website authority score isn’t officially used by Google as a ranking factor, it is a useful metric that can help you identify your site’s health in comparison to your competitors.
2- How important is the high-quality link?
One of the crucial factors in boosting website authority is focusing on high-quality links. So, how do you determine whether a link is good or not?
A link or page that has more people linking themselves to it is often considered high-quality. Such links showcase that they are relevant and reliable compared to non-linked pages. The higher the quality of a link, the more trust and authority are passed to the site, immediately adding it to the search engine’s good graces, thus answering your question, “How does link building help SEO?”
Low-quality links have the potential to damage your brand reputation and, eventually, your SERPs rankings.
3- Top advanced link-building strategies and techniques
We have compiled a list of eight link-building strategies for 2023 that would work wonders when planned and implemented properly. Let’s take a look at them below –
3.1- Generate and publish link-worthy content
When we say link-worthy content, we mean content that has three unique attributes, including –
3.1.1- It is to genuinely help readers
Not every marketing initiative you undertake must be sales focused. Sometimes, it is okay to produce content that is just value-adding for the end users. This is because content that is non-commercial can have better chances of being linked.
Next time you are focusing on your ecommerce link-building strategies, ensure to think beyond creating sales pages and affiliate reviews.
3.1.2- It is helpful
Produce content that is useful for your end users. For instance, create something with utility or citability in mind.
Utility content covers categories like blog posts, free tools, calculators, etc., while citability content focuses on stats, unique ideas and stats that journalists or bloggers can use for making references when making a point.
3.1.3- It has a history of obtaining links
Before you start drafting anything with the aim of link-building strategies, always conduct a Google search to determine the count of referring domains – of course, through using SEO tools.
If your chosen topic has a decent number of links, it means it is a link-worthy topic. Also, avoid using topics that are well past their sell date. Links that have been around since 2015 may also have a decent count of links. But they may not build links for you in today’s market.
3.2- Use the skyscraper technique
link-building strategy is one of the popular techniques. Its consistently high success rate and straightforward approach make it an impactful technique that also assists in creating high-quality content, given you won’t be required to create things from the ground up. The skyscraper technique is easy. All you need to do is locate linkable and great content as per your niche industry that already has a better ranking for your target keyword. Then, proceed to produce something even better and send the new copy to people who had linked to the original content.
By doing this, you are providing an alternative and fresher perspective to the content that already has a better reach in the industry.
By retaining consistency in producing high-quality content, you can establish your brand as reputable and authoritative. Just maintain the efforts to eventually notice the success.
3.3- Focus on infographics
If guest posting isn’t your thing, or you find it difficult to produce in-depth blogs on a regular basis, consider focusing on infographics instead for high-quality link-building.
Infographics are quite similar to textual content, but they need extra work in terms of visuals to make them a little more ravishing.
If you already have produced infographics, start finding sites, pages or blogs that may have used your infographics. While some webmasters tend to credit you by linking the infographics, others won’t. In such cases, contact the sites and request a link.
An easy way to determine if someone has used your infographics is through Google’s reverse image search. Instead of typing text, use your infographics to search websites that may have used your infographics. Check every site one at a time to determine which site you need to ask for a backlink from.
3.4- Work on link reclamation
who love the content you share on your site. This means they may be sharing what they have read or seen with other readers and followers, too. In most cases, people may mention your brand or name. And this could result in you gaining a natural link, which will eventually assist with better SERP ranking. However, if your brand name or the link wasn’t mentioned, this could be your chance of link-building in 2023.
Similar to how you performed a reverse search using infographics, it is time to conduct the same, but with important phrases and keywords, including –
- Your brand name
- Your site URL
- Services or products you provide
- Article titles, etc.
The best thing about this technique is that it is quite straightforward and can assist in you gaining multiple new backlinks.
3.5- Do a newsworthy activity
There are numerous benefits of earning links through news sites. For example, most news publications have a huge audience base, some of which may be driven by your offerings. Furthermore, publications tend to have authority in their space. A backlink pointing from them can help you get into Google’s good books.
It is common to believe that anything and everything you produce is newsworthy; it is crucial to determine what is appropriate for your target publication and business.
Here are some things you can consider doing –
- Donate to a cause
- Host an event
- Create and launch new solutions or product
- Provide scholarship
- Lunch a non-profit
- Announce a new partnership
Once you determine a newsworthy strategy for your link-building tactics in 2023, pitch your ideas to publications, contributors and other similar media contacts. Also, don’t forget to convince these firms and experts how your story may prove essential to them and their audience base.
3.6- Don’t overlook technical SEO
audits on a regular basis is crucial, especially if you are looking for link-building strategies for ecommerce.
Sometimes pages go down, and links break. Without regular audits, such links may go unnoticed.
Hire an SEO link-building company for proper backlink analysis, so you can determine the health of your backlink profile.
Here are some tactics to successfully perform technical SEO –
- Locate broken links and email the site editor with a proper link. And don’t forget to state the value your link might add to the site.
- Provide a brand-new link to similar pages that have 404 errors.
- Ensure that redirects are linked to a final destination. And if possible, remove the redirect chains completely.
- If you have finally migrated to HTTPS, make sure all the page links are updated from HTTP to HTTPS.
Addressing these concerns should help you re-establish the connection between sites.
Remember, link to 404 pages and redirects almost have zero value. Hence, it is crucial to reclaim them to enhance the site’s organic traffic.
Plus, fixing problematic links can help search engine bots crawl and index your site more efficiently.
3.7- Leverage through thought leadership
A brand that is deemed a thought leader in the industry is often an industry expert. Such website owners come up with new, trendy content and ideas that resonate with their industry niche and audiences.
Such website owners have a loyal and solid customer base who frequently use the content posted on the site as proof.
In short, being a thought leader can have numerous benefits.
With thought leadership content, you gain the chance to boost your ranks on search engines. The more your content gets recognized and pointed out as a reliable resource, the more Google will consider your brand as an authority.
Since the major goal of Google is to deliver only quality content to its users, thought leadership content could just be your way of climbing the ranking ladder, thereby answering your concern, “Why does link building matter?”
Consider using the following tactics to become a successful thought leader –
- Post answers to Q&A websites and forums
- Guest blog on appropriate websites
- Update your readers with industry news, trends, etc.
- Host podcasts or webinars
- Create content for social media
In short, thought leadership involves conducting original research, building an impactful presence and staying up to the mark with industry news. If you are finding it difficult to work on thought leadership, work with a link-building reseller or link-building service provider.
3.8- Content repurposing and syndication
Services aren’t just limited to outreach-based tactics; even sending suitable content to appropriate places can help build unique and worthy links.
But to do that, you will require producing content in the appropriate format.
This could be your chance to repurpose existing content. Say, for instance, you have an interactive and well-created infographic, which is doing well, but you now want to expand its reach to a wider audience.
Consider repurposing the infographics into a different format, such as a video, blog, etc. Once that is done, you can easily submit your video or blog to the relevant website. This could easily help you produce some additional links.
Yes, these links may not be as powerful, but they are still worthy of having. Additionally, repurposing content allows you to offer your content a broad audience exposure, which is good; because more eyeballs mean more links!
Content syndication is yet another SEO link-building techniques. Content syndication is when other sites pick up your content and post it alongside a link back to its original source. Some websites publish an excerpt of the content and then link the rest post on your site, while others publish your entire content on their site.
4- To wrap it up
While it is a good thing to increase website authority, it doesn’t mean you should just focus on increasing the score. Instead, focus on elements that assist in improving the score, that is, obtaining a high-quality link from authoritative websites. And the tactics we mentioned above will help in doing just that.
One thing to note, SEO link building isn’t a “set and forget” task; you will need to add continuous efforts. Also, successful link-building takes both time and patience. If you haven’t got these on your hand, then consider hiring experts like SEO Resellers Canada for SEO link-building services. This way, the experts can take care of high-quality link-building for you while you focus on other important aspects of your business!