The power of the internet to increase a business is well-known. All specialties aside – the numbers alone make it the best place for getting customers.
At any given time, more than 1 billion users are online. The vast number of prospective customers is why your business website should be on the first few displayed entries – as very few persons try to go beyond it.
The method of designing or redesigning your website so that the search engine prioritizes your website link is known as Search Engine Optimization (SEO). This is why your business needs to hire the most skilled experts through SEO outsourcing .
If we take a quick look at stats, it would be revealed that in a recent count, the number of users was 5 billion with a global penetration rate of 62.5%. So, SEO is no longer an option, but a necessity.
1- Why professional expertise is needed for SEO?
Earlier, it was easy to fool the search engine algorithms – because the programming allowed it to detect some characteristics one can easily manipulate. For a while, companies utilized this black-hat feature, and SEO consulting firms successfully put undeserving businesses in the top search results.
As a result, the quality and public perception of the search engines started to dwindle – because the results were not optimum.
Taking cognisance of this situation, search engines like Google started to develop and improve their internal “crawler” programs – the codes that determine the website’s value to the users.
Primarily, two updates – ‘Panda’ and ‘Penguin’- were instrumental in weeding out most unwanted websites. Subsequently, search engines like Google started to give out proper web resources with appropriate user experience – by performing the required content creation, IT, branding, and content promotion to drive a qualified crowd to the website. In short, the era of white hat SEO came into being.
The trend is still going on and becoming more diverse – as specific companies with expertise in White label SEO are providing their services to their clients.
2- Why does your business need the power of SEO to remain relevant online?
A floating idea among the players of digital marketing is slowly coming to the surface that SEO is dead. Reports suggest that 210 people per month search this keyword (“SEO is dead”) in the search engines. However, statistics tell us a different story – it states that this digital marketing technique is still very much functional and isn’t showing any quick decline. Here are some statistics that report on the usefulness of SEO:
2.1- 68% of online experiences begin with a search engine
The days of telling people to look for a product or service have nearly become obsolete. Mainly, people access their digital devices and search for them. So, to increase your business’s clients, you must be on the internet and in the top few positions. So, you will need the help of companies providing the appropriate SEO Services for your business.
2.2- SEO and organic traffic generate more leads
It isn’t an uncontrolled statement – 61% of B2B marketers have stated that SEO solutions work more effectively for their businesses than the traditional marketing channels. It is worthwhile to listen to the people working in the sector and hire an expert SEO service provider for your business and the website it hosts.
2.3- Google (and Google images) hold the maximum market share
The following inferences from this statement are not hard to comprehend. Google holds 91.94% of the total search engine market share, meaning that users like this search engine the most. As most users like it, you would need to be present on its Search Engine Results Page (SERP). You would need the help of the most skilled link building company to make it possible.
2.4- 63% of all shopping starts online
If you are a business, your first target would be to make sure that the customers know your business name. As stated earlier, most of the world’s population is online at some point, so it would be prudent to be present there. 63 among 100 people who wish to buy anything start their search on the internet, on a search engine like Google. It is true even if the final sale happens offline. So, to ensure that your company’s products receive customers’ attention, you have to consult the knowledge of SEO experts.
2.5- SEO is better than PPC in generating sales
Some people may advocate the use of Pay-per-click (PPC). It is genuinely a sale-generating tactic and effective tool, but it requires payment of a fee to the hosting website. Moreover, organic traffic drives more website customers, so PPC would theoretically be behind SEO. The actual scenario mirrors the statement – 70% of online marketers say that SEO is more potent in generating sales than PPC. So, the involvement of Organic SEO becomes essential in this matter.
2.6- 75% of people never go to the second page of the SERP
It is a standing joke among the personnel responsible for the Quality control of digital marketing efforts in a business – ‘the best place to hide a dead body is the second page of Google search results’ – because hardly a person goes there. In the actual scenario, only 25% of the internet users probably bother to go to the second page of the Google search results. So, if your business website is there – it shouldn’t be. You have to urgently call upon the service of the most skilled SEO service provider.
2.7- Leads from SEO have greater close rates than outbound leads
If you are unfamiliar with the word ‘close rate,’ it means the frequency customers decide to buy the product (s) from a company after they are exposed to the different marketing techniques. The information against their query can come from various sources (called leads), and businesses employ the tactic that results in the maximum ‘close rate.’ According to the available information – search engine leads have approximately 14 times greater close rate than outbound leads (for example – direct mail, cold-calling, and many others). So, as a business, you would need to put particular preferences on search engine leads, which will only happen if your SEO game is top-notch.
2.8- SEO is a boon for local businesses
For a long time – national, multinational, and established brands were the only contenders in the search engines. Local businesses still had to rely on traditional marketing techniques to generate more customers. It all changed in 2014 – when Google published the first version of their Pigeon update in July. The new update allowed the local business to compete for rankings locally.
In short, the business close to the searcher had a more significant ranking boost than far-situated international brands in location-specific searches. Everyone does it – for example, “restaurant near me,” “contractors Quebec,” and several other inquiries. The Google Pigeon update incorporated the local business in the search engine world – and the industry with mindful White label SEO partners added significantly to business bottom-lines.
Here are a few pieces of information that even a local business can benefit from the use of good Kelowna SEO services:
- Approximately 33.3% of US consumers use the internet daily to search for local companies.
- 76% of individuals who hunt for a local business visit a related business within 24 hours.
- 28% of local searches result in procurement within one day.
- 61% of mobile searchers are more likely to contact a local company with a mobile-friendly site.
- 79% of customers rely on online evaluations with the same trust as personal endorsements.
So, if your business has not reached MNC status yet – and you want it to flourish, there is no alternative but to hire the most practical concerns providing comprehensive SEO Services. The efficacy of SEO in the current business situation isn’t something a person serious with their business should ignore if they want to stay in the fight for long.
3- What are the benefits of hiring the best SEO Company in Canada?
The above statistics are pretty satisfactory to prove the worth of having a skilled and experienced SEO company in Canada taking responsibility for improving your digital marketing efforts. As for the question of hiring a company, you need not – if you know the SEO strategies, their intricacies, and the tools to use to bring new leads to your business organically.
However, designing SEO is multifaceted – which means that you will have tied up substantial time and resources in which you could look after more important issues. Let us review the benefits you can enjoy if you let the experts of a compelling SEO concern handle your business’s digital marketing efforts:
3.1- Increased brand awareness
Your brand wouldn’t become well-known with only the skills of your excellent product-producing workers. Marketing is essential to spread awareness about your brand, services, and products. You will need the experience and knowledge of SEO companies to promote your business online through specific SEO strategies. Hiring the most recommended SEO Company in Canada will help your business plan quickly.
3.2- Responsive website
You have created your business website to start your online business and to attract customers. So, it is your job to make the website user-friendly – otherwise, customers will leave for better options, and your business will stop growing. It is better to hire an experienced SEO agency to solve these problems. They will implement the factors to make your website user-friendly and SEO-enabled. So, you should find out the best SEO agency for your business.
3.3- Free up your time
Hiring an SEO agency also aids in saving a lot of time. The top SEO concerns will help you to lighten your burden by helping you draft a legitimately effective digital marketing plan and implement it when necessary. You will get a lot of saved time as they offer and complete these services
3.4- Focus on customer support
As a business, your primary target is to maintain the customers – and the more you become involved with SEO jobs, the more you lose a client. The most skilled SEO companies will handle most of your marketing needs – as their learned SEO consultants Canada is there to achieve your business goals.
4- In conclusion
Some proprietors may worry about the costs. In business, you will try to invest the minimum and get back the maximum in return. Everything in this sector has a price – however, your decision-making capability and observation make the difference between the expense and profit. You have to understand and calculate the advantages hiring an SEO company will cost for your marketing.
Suppose you only consider the statistics mentioned before. In that case, you will realize that the investment in an SEO company will be worthwhile for your business in the current and long run.
You need to choose the best SEO consultants in Canada who will offer various products, but their costs will justify the SEO budget. The most dependable company will fulfil your SEO needs at an affordable price and provide diversified skills in project completion. They will also increase your revenue and ROIs in the long run. Although it may take some time, investing in the leading SEO Company in Canadawould be a prudent choice to make.