Be it a common man or a local SEO company, everyone knows the importance of the Internet in influencing purchase decisions. It’s 2022, and everything you see has become connected to the internet in one way or another.
Do you want to have an outing? Book a trip on the travel website.
Want to know the best place to have your dinner? A query on the search engine will tell you.
Are you looking for a doctor? Most of them accept online appointments.
So, if you are a consumer, the whole world is your marketplace. This fact makes the service and product providers included by definition because they are the ones the clients will buy the services from. You must have a digital presence to establish your business, and you need the best link building company to help you – even if you possess the necessary skills.
1- What is the need for professional digital marketing experts?
Digital marketing is now an established truth of online businesses – you cannot do anything without it. Before 2014, the local businesses had an excuse not to use cyberspace to promote their business. However, the Google Penguin update included the local firms into the mix and started giving them a ranking boost on their SERP pages.
The companies near the searcher began to feature in local searches (“Restaurants near me,” “Eye Doctor Vancouver,” and many others). The businesses knowing about this feature and supported by White label SEO profited immensely from this development.
2- How has digital marketing evolved over the years?
The utility of statistics or recent data in understanding current and upcoming trends is essential. An experienced company providing digital marketing services will appraise the past trends and will be able to predict future ones with these data.
It will help the SEO service provider to prioritize their efforts, stay competitive, and make room for the necessary strategies. Here are some vital statistics about the current digital marketing scene:
- The worldwide digital publicity and marketing market was valued at USD 350 billion in 2020 and is expected to reach USD 786.2 billion by 2026. The most recent U.S. digital marketing services are currently assessed at USD 460 billion.
- The compound annual growth rate (CAGR) of digital promotion is projected at 9% from 2020-2026.
- 63% of commercial establishments have enlarged their digital marketing budgets in the past year.
- According to 49% of businesses – organic search is the reason for their best marketing ROI.
- Pay-per-click (PPC) returns a 200% ROI rate.
These data can also suggest platforms where investing early will be more profitable for the business.
3- What are the interesting digital marketing trends to watch out for?
Since human beings learned to trade, marketing has been in place – it still relies on connecting with your customers at the appropriate place and time. The development of the internet has made the connection more manageable and conspicuous – which is one of the strengths of digital marketing. It is easy to achieve if you hire the most proficient digital marketing expert for your business.
The digital marketing world is constantly changing along with the target audience, so being aware of the trends will be the deciding factor. Just like the fashion, pop culture, or tech world – a digital marketing agency will have to know about the trends as they come and go – while analyzing them to stay ahead in the game.
The COVID-19 pandemic was a big spanner in the digital marketing machinery. However, companies everywhere have to adapt and respond to the digital marketing trends 2022 with the available resources.
It is a good idea to procure digital marketing services from well-known SEO companies and take advantage of the following trends:
3.1- Responsive Content
The relationship concept brands and customers are mainly evolving because of the involvement of social media with exciting novel concepts. The customers want the interaction to be more personal – and their need has extended to the content.
The clients now want it to be something that’s beyond traditional texts, irrespective of how good it can be. One of the fastest-growing trends people look for during SEO outsourcing is interactive content which will continue after 2022.
Some of the marketing materials that ensure the involvement of the client are given below:
- 360-degree virtual reality videos and 3D images.
- Helpful tools like cooperating calculators.
- Augmented reality resources.
- Surveys, competitions, and opinion polls.
As per established data, immersive marketing material in interactive content generates two times more engagement than static content. It offers customers the engagement, personal connection, and freshness they want in their choicest brands. They also increase the conversion rates and the bottom line as they are extraordinary.
3.2- Voice Search
You should be familiar with web searching by verbally asking your virtual assistant device (like Alexa or Google assistant) a question rather than typing it in a browser or an app. If so, you have experienced the comfort and convenience voice search brings to the table.
Apart from being the most popular method, they are becoming one of the main ways everyone searches for information – including the services, products, and brands they are interested in.
As these virtual assistants start to become specific and gauge the intricacy of the human queries – the customers will become more comfortable using them. Currently, 20% of the total one billion monthly searches are voice searches; more than 50% of virtual assistant users own up to using them for finding info on local businesses).
So, how does this affect your chosen digital marketing expert and their Kelowna SEO plans? Voice-activated ads will come soon, and getting ready from now will help the Alexa or Google programming handpick your material in response to a voice search.
Virtual assistants may eventually include sponsored content alongside the required answers as well. It would be better if your chosen link building firm started to incorporate these features in their digital marketing services sooner than later.
3.3- Stories in social media
Social media stories got the attention of the platform users after Snapchat first established the concept – followed by the big giants of social media like Facebook, YouTube, Instagram, and even Twitter.
In the current scenario, a digital marketing expert will project that this digital marketing trend is here to stay well over 2022, and its popularity will increase substantially.
The social media stories stay on the platform for only 24 hours – it is the difference they have from traditional posts. This feature allows individuals and businesses to share unedited, more frank posts with increased frequency with interested customers.
Top brands have been leveraging stories to reach their audiences effectively in the following ways, which include:
- Investigating with live video.
- Boosting clients to act on well-timed offers through potent calls to action.
- Collecting data in an entertaining, spontaneous way with polls.
- Accessing particular geographic viewers by using geo-filters and location tags.
2022 will surely see more brands searching and utilizing different ways to influence customer relationships and genuine connections with social media story-like features across all major platforms. Your SEO consulting company should be among them.
3.4- Dialogue–influenced marketing
In any business, the customer is the king. Companies are increasingly trying to build personal relationships between brands and customers – and they are opting for methods that advocate a conversational approach to communicating with their audiences, including marketing.
Customers now do not want to wait for a long time (not even hours) to get a response, and online marketers are noticing it.
According to a study, 82 percent of current customers want an instantaneous response from a commercial entity if they have a query or reason to worry.
Moreover, they want it whenever they feel like it – it can be an odd hour for the business, but it doesn’t matter. If it does, they will go to another business. So, you should hire the most updated digital marketing company Canada – that will take the guesswork out of the customer service and provide crisp information about customer requirements through conversational marketing. It is more effective in driving engagement and changing leads.
Examples of conversational marketing include:
- Tailored email interactions.
- Virtual sales associates and Chatbots
- Personalized media like video.
The usefulness of conversational marketing is that it makes meeting the customers at their location immensely easier. You can use it via almost all channels to satisfy the need of the customer to have a face-to-face talk at their chosen platform and their most suitable time.
Location-based marketing has been around a while, but it’s evolving in exciting ways every digital marketer will want to be aware of.
3.5- Geo-fencing
It is an innovative digital marketing technique and one of the main reasons for SEO outsourcing – it is expected to grow by leaps and bounds in 2022 and continue in 2023, along with the increasing use of mobile technology. The method performs marketing to the consumers on a real-time basis as they spend their days.
For example, the user is looking for a specific shop or business within a particular radius. In that case, they can receive push notifications or a text with the appropriate information.
It is now in use for helping consumers locate services they need quicker – including the nearest gas station, restaurant, or the best mote or hotel while travelling.
The conversion rates are firm as the customers find these notifications helpful.
Experts predict that it will become more prevalent – as the companies and businesses of all sectors will need a stable way to access more digital users requiring information about a physical location.
4- Final thoughts
Apart from these trends, the most experienced digital marketing agency will also keep an eye on the essential features. All of the above info is important – but the companies have to remember that the final target is to influence the user to become a customer – and for that, they will mostly opt for online transactions, where they will need to share their financial details.
So, to ensure that the prospective client becomes a paying customer – the website has to make sure that it has the proper privacy, shopping interfaces, and digital security. The clients want to feel safe and will become loyal customers if they do.
The customers decide whether they like a new website or not within seconds – and any wrong signal will send them packing to another business.
The high reversal rate (called bounce rate in internet lingo) is terrible for business websites and their Google ranking. So how to ensure that doesn’t happen?
- Enable HTTPS protocol for your site – it’s the first signal that it’s secure.
- Display a trustworthy and recognizable security seal customers will recognize.
- Place the seal somewhere where everyone can see it.
- Make sure the website displays fresh designs and quick load times.
Hiring the most experienced and well-known companies providing social media solutions will help to achieve this aspect.
