Building online visibility in front of your target audience is exceptionally challenging. You need to have formidable visibility so that you can counter the competition online and acquire more customers. Ask any SEO consultant, and they will support the fact that your brand presence determines your business’ growth.
Many new businesses and startups face the dilemma of building brand visibility while still ensuring high ROI from every dollar spent on this task. But fortunately, there are quite a few digital marketing techniques like organic SEO formulated by an SEO and link-building company in Canada.
Such techniques work wonders to propel your brand in front of the people that matter the most, i.e., your target customers. They work by bringing your brand to the front and centre of the right channel, i.e., organic searches and social media.
Let’s go ahead and check out why online visibility is important in turning around your business fortunes. We then progress to in-depth scrutiny of the five preferred methods to propel your online visibility past your competition.
1- What is online visibility?
BigCommerce proposes a simple definition of online visibility “Online visibility is the presence of a brand or its products in the general consumer environment .”There are two aspects to online visibility –
1- You need to have a brand presence online
It can be in the form of a website, organic search results page (SERP), social media presence, or other forms of content marketing like videos and blogs.
2- Your target customer needs to discover your brand
Point#1 above will be useless if no one knows about it. So, it should be appealing enough that it attracts their attention. This is where this second point comes into play.
For example, your site may rank on the 8th page of SERP. But your potential customers will not go beyond 1st page of SERP to find the answers they are looking for. Hence, they will never come to know about your site’s existence or presence.
So, your site needs to put effort into achieving 1st page ranking so that more and more searchers can discover your brand and engage with it.
So, if you think “make my website more visible on Google,” these two aspects come into play. And this is where the expertise of techniques like white label SEO will come in handy.
2- Why is online visibility crucial for your business success?
There are many reasons why you need to invest in propelling your online visibility past your competition.
2.1- Establish Connection
Under inbound marketing principles, your customers come to you rather than you going to the customers (as is the case with traditional forms of advertising).
Brand visibility is needed to let people know about your existence in the marketplace.
2.2- Better Engagement
The more visible you are online, the more chances your business will be recognized and remembered by potential consumers.
Almost all consumers take buying action after online brand exposure.
Plus, an overwhelming majority of social network users have posted or liked something on social media that deeply influenced their purchase decision.
These metrics of engagement work in your favor only if you have a strong brand presence.
2.3- More Conversions
Visibility online leads to better engagement and, as a result, even more conversions of potential customers into loyal ones. Online visibility is the strongest driver for conversions today.
For example, consumers are more likely to purchase from a business that they follow on social media networks than one they do not. They are also more prone to look up information about products on search engines when those products have images attached to them.
Hence, if you want conversions, make sure you have an online presence that is powerful enough that it gets noticed.
These reasons are enough to compel senior management to invest in building online visibility over the long term with the help of an SEO marketing agency.
3- What are the steps taken by an SEO marketing agency to boost online visibility?
When you hire SEO consultants in Canada, they will open up new avenues of opportunities for your business. Be it paid marketing, organic searches, social media networks, or other diverse channels, there are many places your intended customers may be present in.
Leave it up to the SEO company in Canada to devise the most suitable campaign for your brand that targets the exact same group of people that your business is interested in pursuing.
Here are the steps that can be taken by an SEO marketing agency to boost online visibility:
Very few inbound marketing techniques are as powerful and as inexpensive as blogging. When you create a blog, it is done with the intention to showcase your industry authority in your line of business.
A white label SEO practice would be to put up blogs that genuinely try to address searchers’ queries. They do so with the help of educative and helpful content on the website.
As a result, you will be able to provide valuable solutions to your customers’ needs. In turn, the customers will keep coming to you repeatedly for helpful information. This will help boost your brand visibility.
So, if you want to establish a better connection with your potential customers, there is no better way to do it than blogging. It will be an ideal answer to your query, “How to make my website more visible on Google?”
A link-building company would be interested in adding keyword-rich content that is articulated in a simple way and works towards solving a pain point of the reader. This way, the searchers will be convinced that your brand is indeed the right place to go to rather than your competitors.
The more blogs you put up on the site, the more opportunities you get to forge a connection with your readers. If your content hits the bull’s eye repeatedly, there is a high likelihood that the causal site visitor will convert to an engaged customer for your company.
Did you know that SEO drives 1000+% more traffic than social media? The top 3 results on search pages get a mind-boggling 75% of all clicks. These reasons would be sufficient to convince any marketing manager to start with SEO. The best way to start is by enlisting the expertise of a local SEO consultant in Canada.
The organic SEO expert will pour in their experience in three key fields within SEO:
3.2.1- On-Page SEO
The SEO consultant in Canada will optimize meta titles, meta descriptions, and a good header. These tags show up on Google search results. The objective would be to inform the searcher what the page is about so that they will be promoted to be re-directed from Google to your website.
On the website, the white hat SEO company will infuse the right dose of keywords into the content. They will also update the content to be relevant to the current trends. Their content creation will seek to provide answers to the site visitor’s queries and help find information.
The organic SEO company will also optimize the page structure and images to make it SEO-friendly
3.2.2- Off Page SEO
The SEO expert Canada will do various tasks outside your website to convince Google bots to rank your website higher. They will do guest blogging so that other websites link to your website. This way, the link building company will strengthen your link profile.
They will also identify bad links. This helps them do corrective actions like disavowing them to maintain the site’s authenticity in the eyes of Google.
3.2.3- Technical SEO
The SEO marketing agency will optimize URLs and simplify navigation to make it SEO-friendly. Other technical optimization steps include mobile-responsive websites and fast loading times. Such adherence to SEO protocols in the structure and technologies of the website will help it rank higher on search rankings.
3.3- Social Media Activity
Did you know that half the world’s population is on social media? If marketers are not using this channel, then they are missing out on a vast lead generation and engagement avenue. No wonder a good link building company would choose to leverage social media marketing. After all, 63% of customers expect businesses to offer customer service through social media.
With social media activity, you can easily build online visibility. This is because the underlying principle of social media (establishing connections) aligns with the core objectives of building online visibility.
But make sure to note one crucial point, though. The SEO outsourcing company needs to recommend which social media sites to target. Spreading yourself thin on all social sites will not generate the ROI you would expect. This is why you need to let the Kelowna SEO company create strategic social media campaigns that are relevant to your intended customers.
For example, if you are a B2B company, your chosen site will be LinkedIn. If you are in a food, travel, or lifestyle business, visual mediums like Instagram will be a chosen social media site to target.
If you are in a B2C domain, then focusing social media activity on Facebook and Twitter will make sense. The SEO marketing agency will create a comprehensive social media competitive analysis to help you target the social channel audience better.
3.4- Get Reviews From Customers
Ask any SEO consulting company in Kelowna, and they will tell you how customer reviews on your website work their magic in bringing online customers closer to your brand.
Your customers have done business with you, and if their experience was good, they would share it with the world. The only requirement here is that they should have the proper avenue to share their feedback without having to put too much effort into doing so.
91% of customers are more likely to use a business if they spot a positive review for it. So, an SEO consultant in Canada will consider it a wise move to get reviews and ensure a boost in online visibility.
If you are wondering “how to make my website more visible on Google,” then the SEO marketing agency will do a few steps to ensure that you earn good Google reviews and, in turn, bolster your business presence.
1 – Set up Google My Business account and keep it updated
2 – Provide a quick link to make it easy for customers to leave reviews
3 – Provide a response thanking them for giving a review
4 – Give value to both positive and negative reviews.
With these steps, you will be sure to meet Google guidelines on best practices to get valuable Google reviews from past customers.
To sign off
Ask any good local SEO consultant in Kelowna, and they will know that it takes quite a bit of effort to propel the online visibility of your business. Make sure to factor in the fact that it cannot happen overnight.
The organic SEO company will devise a strategy to boost your online visibility and then roll it out across various channels. It will put continuous efforts in order to remain firmly committed to this task. With these 3 ways, you stand a better chance of garnering a high degree of visibility and get a competitive edge.
What other forms of marketing are you using to build your business’ online visibility? Do write to us and let us know.